8. video2.0
More RMC
RMC PCC
Contents UGC
TV
CATV
IPTV
Distribution TV Online Video
Device CATV web2.0
Mobile
Personalization
Search
On Demand
Audience $ $$$$$
Ad Market
Segment Individual, Networked, UGC
9. Mass Media to Social Media
Power Shift to People
Pre Media Age Mass Media Age Social
Media Age
Consumers
Dictate
Consumers
Dictated
Professional Media
Dictate
Church, State, Monarchy
Dictate the Agenda
Volume of Participation
10. TV/Mass Media video2.0
Media Company in Control Consumer in Control
One way / Delivering a Message Two way / Conversation
Influencing, Involving, Info =>
Entertaining
Life Style
UGC(User Generated Contents) +
RMC(Ready Made Professional
Contents)
PCC) Proteur Created
Contents) => Volume, Type
On Demand, Search, Personal,
Scheduled
Recommendation
Anywhere & Cross Devices with
TV
TV, PC, Mobile..
Family (Watching) Individual, Networked
Sit back Participative
Messages Experiences
Pay (Subscription) Free (Advertising)
Mass Ad Personalize Ad (Ad as Contents)
13. Online Video
Web/PC/OnDemand
UGC Pro(RMC)
tv2.0
Internet TV
Open IPTV
IPTV
TV/Setupbox/Live by josanku 2008
14. Online Video in Korea
Paran Mobx
Leveraging Broadband & Mobile Infrastructure
15. Why Online Video?
๏ง High Demand
๏ง Online video viewing becoming mainstream: 57% in US
๏ง High Involvement
๏ง 57% Shared Links.
๏ง Over 50% Watched Videos with Others.
๏ง 80% Recall Seeing a Video Ad and 52% Have Taken
Action, Including 16% Making a Purchase.
๏ง New Opportunity
๏ง Communicate with Users and Attract Them
๏ง Enter the Video Market
๏ง New Revenue Streams
21. Contents: Liberation
RMC PCC UGC
(Ready Made Content) (Proteur Created Content) (User Generated Content)
Quality
Reputation
โ็พ่ฆ๏ฅงๅฆไธไฝ โ
News Hot Issue
Documentary Information Casual
Entertainment Knowledge Creativity
HowTo Video Fun
Mass, $$$$$ Parody Clipping
Viral Marketing Street News
Short Head Life Vloging
Many, $ or Not
Some, Show
Body Long Tail
by josanku 2008
22. Contents: Whatโs Hot?
๏ง News
๏ง Humor
๏ง Movie Trailers
๏ง Music Videos
๏ง TV Show Clips
๏ง User Generated
๏ง Full TV Shows
(source:
eMarketer 2008)
22
24. UGC Media/Content Owner
New Player
Solution
video2.0 Search
SNS
Telco/CableTV
Ads CDN, P2P
Device
25. Issues & Players
๏ง Google Economy and Ecosystem
๏ง Video Open Platform โ Joost
๏ง Amazon Video
๏ง RMC and UGC โ Veoh
๏ง Content is Still King - Hulu
๏ง Cable TV to Online Video: Fancast
๏ง Video Search โ Blinkx
๏ง Meta Video Site -magnify
๏ง Short-form Original Content โ Metacafe
๏ง Video and Social Network โ myspace and facebook
๏ง P2P to Video Aggregation โ BitTorrent
๏ง Infinite Broadcasting Channels โ TVU Networks
๏ง Mobile & Video โ Sekai Camera
๏ง Place Shift - SlingBox
๏ง AppleTV
๏ง tv2.0: readwriteTV โ Zillion TV
30. โContent is still Kingโ โ Content Owner
NBC & Fox
March 2008
$90 M at First Year
Profitable Model?
No Copyright Issue (70% with Ad)
YouTube: $200M ($90M in US) in 2008
for 3% UGC Ad
40. Mobile & Video
A camera system that aims to merge
the virtual and real worlds by using
a digital device as a viewfinder.
http://www.techcrunch.com/2008/09/17/tonchidot-madness-the-video/
43. tv2.0: readwriteTV
๏ง TV โ Still the Primary Media
Device
๏ง Any TV & Movie Contents
๏ง Empower People:
Personalization & Community
๏ง Free or Oneclick Pay per View
๏ง Pulled Ads as Content
50. Attention vs. Money
Content : 2008, US
RMC
58% UGC
42%
Ad Revenue: 2008 US
UGC
4%
RMC Hulu (70%) vs. YouTube (3%)
98%
http://www.contentinople.com/author.asp?section_id=430&doc_id=158713
http://www.ipsos-na.com/news/pressrelease.cfm?id=4011
57. Challenge
๏ง Digital Noise
๏ง Reputation and Trust System
๏ง Privacy
๏ง Copyright
๏ง Distribution Control
๏ง Traffic Overload and Network Abuse
๏ง Guarantees on Quality
๏ง Network Neutrality
๏ง Revenue Model
๏ง Another Poker Game
58. The Future Now
๏ง More Blurring, Not just Convergence
๏ง tv2.0, readwriteTV with Huge Potential
๏ง HD Quality
๏ง Any Type of Video including Broadcasting
๏ง More Social and Community
๏ง More Mobile
๏ง Video Search for Contents and Contents
๏ง P2P for Better Network Scalability
๏ง Advanced Advertising Models
๏ง Market Consolidation for Leading Ecosystem or Platform
๏ง Video * : Main Stream