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Mobile SNS & Opportunity April  22, 2010 @ josanku
SNS + Mobile   Mobile SNS Trends Opportunity  Web Squared
Search to Share
More Time for SNS YouTube Google.com Msn.com Yahoo.com http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Social Networking > Email Usageโ€ฆ Users                Time               July 2009                   November 2007 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Mobile Internet Computer ,[object Object]
Web in Pocket
RealTime Interaction
Sensors: Eye, Ear, Location, Motion
SNS+Communication,[object Object]
Disruption Social Mobile Web2.0 Mobile Social Computing Mobile
Mobile SNS Trends
Twitter
Casual Publishing Social Filter (RT)
Real Time From Pages to Stream
Thread, Pipe, Channel Not Social Network, But Information Network
Twitterverse: Twitter Ecosystem
Twitter Numbers http://bit.ly/adRLDz
Twitter Effect ,[object Object]
Light Relationship
Casual Conversation as Contents
RT: Social Filter, Distribution, Creation
RealTime Interest Graph. Collective Mind
Viral Spreading
New Ecosystem: Twitterverse
Privacy vsPublicacy,[object Object]
Facebook Connect 500K Apps 80K Web Sites
Facebook Connect for Mobile Apps
Facebook with 51% Market Share http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521
Location 6,000 location-based iPhone apps,  900 Android apps and 300 BlackBerry apps http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
Popular Location-Sensitive Apps Urbanspoon Loopt Gowalla Foursquare Yelp Bliquo BrightKite Moximity Whrrl AroundMe
Social Game We Rule
Top 10 Social Games in Facebook Apps Source: AppData.com
Location + Game Check-inInteractive Online and Offline
Benefit: Coupon Social Buying to get a daily deal on local goods and services
Company The use of  social media marketing? http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
Integration: Mobile SNS Devices MS KIN
Mobile SNS Keywords ,[object Object]
RealTime
Location
Game
Benefit
Company
Integration  ,[object Object]
SNS in Korea
SNSFast Growth + Low Penetration
SNS: Cyworld  -12% Y/Y Global Phenomenon, Facebook Leading, Though Many Regional Strongholds http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Opportunity
Twitter & Facebook in Korea
Make Money 76% Mobile Users Pay http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
People As A Platform Media Information Learning Shopping Entertainment Search Social Web
Value Mobile People ? PC Service Portal Internet  Bandwidth  ISP 2000 2005 2010~ 1995
Before                                After
Web Squared web2 Opportunity web2.0 2010~ 2005-2009
2010~ 2005-2009 1990-2004
Personal Computing Mini Computing Desktop Internet Computing Mobile Internet Computing ?

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