Ready, Willing,and Legal
Jonathan Richman
@jonmrich
Starting Today...
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Get Back to Basics
201,000
84,420
Develop Advocates
U.K. Regulator Rejects Roche's Avastin Again
“I know for me it saved my life and has allowed me to help my daughter g...
Take Risks
Create Likeable Content
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September 28, 2010
It doesn’t matter what the letter says, it’s going to cause a lot of problems for you and probably will...
OR
400+ million people
850,000+ sites
50+ social channels
Starting Today...
Back to Basics
Create Advocates
Take Risks *
Likeable Content
Enable Sharing
* or don’t
Jonathan Richman
Director of Social Media, Bridge Worldwide
Author, Dose of Digital
@jonmrich
Text HEALTHCARE to 50500
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
Ready, Willing, and Legal
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Ready, Willing, and Legal

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While the pharma and healthcare world waits for the FDA to issue guidelines that may never come, there are still a lot of marketing activities that you can do today that are legal and appropriate (and might just be successful).

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Ready, Willing, and Legal

  1. 1. Ready, Willing,and Legal Jonathan Richman @jonmrich
  2. 2. Starting Today... Get Back to Basics Develop Advocates Take Risks * Create Likeable Content Enable Sharing * or don’t
  3. 3. Get Back to Basics
  4. 4. 201,000 84,420
  5. 5. Develop Advocates
  6. 6. U.K. Regulator Rejects Roche's Avastin Again “I know for me it saved my life and has allowed me to help my daughter grow up and be with my family years after I otherwise would no longer be here.”
  7. 7. Take Risks
  8. 8. Create Likeable Content
  9. 9. Enable Sharing
  10. 10. September 28, 2010 It doesn’t matter what the letter says, it’s going to cause a lot of problems for you and probably will ensure that you have a really bad day whether or not you meant to do anything wrong it really doesn’t matter at this point nor if it’s really your fault or someone else’s someone is going down for this one so be ready for the fallout and make sure you’re ready to go with the most compelling explanations you can come up with and are ready to deliver them on the fly and at a moment’s notice and, good luck, you’re going to need it.
  11. 11. OR
  12. 12. 400+ million people 850,000+ sites 50+ social channels
  13. 13. Starting Today... Back to Basics Create Advocates Take Risks * Likeable Content Enable Sharing * or don’t
  14. 14. Jonathan Richman Director of Social Media, Bridge Worldwide Author, Dose of Digital @jonmrich Text HEALTHCARE to 50500

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