Presentation from EWTG 2011.

1. Take Control of the World Wide Web
Jon Lee, DIR
jon.lee@dir.texas.gov
facebook.com/lee.jon
@jonlee11
November 21, 2011

2. Current State of the Web

3. Current State of the Web
Facebook Customization

4. Current State of the Web
Facebook Customization
Google Search Tricks

5. Current State of the Web
Facebook Customization
Google Search Tricks
Discover New Sites

6. Current State of the Web
Facebook Customization
Google Search Tricks
Discover New Sites
Promote Your Blog

7. How do you use the Web?

8. How do you use the Web?

9. How do you use the Web?
Entertainment

10. How do you use the Web?
Entertainment

11. How do you use the Web?
Entertainment

12. How do you use the Web?
Entertainment

16. What else is happening on the Web?

20. Topics
• Reputation Management/Facebook Customization
– Smart Lists
– Privacy
• Google Search Tricks
• Discover New Sites
• Optimize your blog

21. Facebook Smart Lists
All your friends automatically arranged in
Smart Lists
– Work, School, Family, City
– You can see updates by Lists
– Allow certain Lists to see your updates

22. Facebook Smart Lists

23. Facebook Smart Lists

24. Facebook Smart Lists

25. Facebook Privacy Control
Privacy changes
– Easy to customize who sees what
– Approve tagged photos of you
– View profile as
– Change who can view after post

26. Approve Photo Tags

27. “View Profile As”

28. Google Tricks
Search
Exact terms = put in “…”
Either/or = put OR in all caps
Limit to a single site = start with site:
Exclude terms = put – in front
Related words = put ~ in front
Range of numbers = put … between numbers

29. Discover new sites
• Aggregators:
www.popurls.com
www.alltop.com
www.topix.com
• What’s trending on social networks?
www.digg.com
www.likebutton.com
www.hashtags.org
www.stumbleupon.com
www.delicious.com

30. Search Engine Optimization
• Clear, descriptive titles with a key word/phrase
• Pictures with image titles that match post title
• Key word/phrase in post
• Key word/phrase in tags
• Key word/phrase in URL
• Post regularly
• Link to related content
• Try to get linked from other blogs