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B2G <br />Social<br />Media Marketing in 15 min.<br />…literally<br />
CUSTOMERS<br />
CUSTOMERS<br />COMPETITION<br />
CUSTOMERS<br />COMPETITION<br />COMPANY<br />
What would I do given 15 minutes?<br />
CUSTOMERS<br />
Get your slice of the “P.I.E.”<br />
Get your slice of the “P.I.E.”<br />Make Connections<br />
Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />
Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />Listen<br />
Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />Listen<br />Measure<br />
Get your slice of the “P.I.E.”<br />
P.I.E.<br />PROCURERS<br />
P.I.E.<br />INFLUENCERS<br />
P.I.E.<br />END USERS<br />
Make Connections:<br />
Make Connections: People Search<br />
Make Connections: People Search<br />
Make Connections: People Search<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Monitor<br />
Make Connections: Monitor<br />
P.I.E.<br />PROCURERS<br />
Make Connections: Group Directory<br />
Make Connections: Group Directory<br />
Make Connections: Company Search<br />
Make Connections: Company Search<br />
Make Connections: Company Search<br />
Make Connections: Company Search<br />
Engage:<br />
Engage: Answers<br />
Engage: Answers<br />
Engage: Answers<br />
Engage: Answers<br />
P.I.E.<br />INFLUENCERS<br />
Engage: Job Search<br />
Engage: Job Search<br />
P.I.E.<br />END USERS<br />
Listen:<br />
Listen: Company<br />
Listen: Competitors<br />
Listen: Public Sector News<br />
Listen: Public Sector News<br />
Listen: Public Sector News<br />
Listen: Public Sector News<br />
Listen: Public Sector News<br />
Measure: KCI (Key Conversation Indicators)<br />
Get your slice of the “P.I.E.”<br />
Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />Listen<br />Measure<br />
Get the presentation here:<br />http://www.eboostconsulting.com/PathsToPartnership/<br />More Ideas Now<br /> <br />5 Tool...
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B2G Social Media Marketing in 15 minutes

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Presented by eBoost Consulting at the 11th Annual Paths to Partnership Regional Forum in San Diego on October 20, 2009.

We were asked the question, "how would you conduct B2G social media marketing in 15 minutes?" We gave a glimpse of our approach and took screenshots of our tactics.

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Transcript of "B2G Social Media Marketing in 15 minutes"

  1. 1. B2G <br />Social<br />Media Marketing in 15 min.<br />…literally<br />
  2. 2.
  3. 3.
  4. 4. CUSTOMERS<br />
  5. 5. CUSTOMERS<br />COMPETITION<br />
  6. 6. CUSTOMERS<br />COMPETITION<br />COMPANY<br />
  7. 7. What would I do given 15 minutes?<br />
  8. 8. CUSTOMERS<br />
  9. 9. Get your slice of the “P.I.E.”<br />
  10. 10. Get your slice of the “P.I.E.”<br />Make Connections<br />
  11. 11. Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />
  12. 12. Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />Listen<br />
  13. 13. Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />Listen<br />Measure<br />
  14. 14. Get your slice of the “P.I.E.”<br />
  15. 15. P.I.E.<br />PROCURERS<br />
  16. 16. P.I.E.<br />INFLUENCERS<br />
  17. 17. P.I.E.<br />END USERS<br />
  18. 18. Make Connections:<br />
  19. 19. Make Connections: People Search<br />
  20. 20. Make Connections: People Search<br />
  21. 21. Make Connections: People Search<br />
  22. 22. Make Connections: Group Directory<br />
  23. 23. Make Connections: Group Directory<br />
  24. 24. Make Connections: Group Directory<br />
  25. 25. Make Connections: Group Directory<br />
  26. 26. Make Connections: Group Directory<br />
  27. 27. Make Connections: Group Directory<br />
  28. 28. Make Connections: Group Directory<br />
  29. 29. Make Connections: Group Directory<br />
  30. 30. Make Connections: Group Directory<br />
  31. 31. Make Connections: Group Directory<br />
  32. 32. Make Connections: Group Directory<br />
  33. 33. Make Connections: Monitor<br />
  34. 34. Make Connections: Monitor<br />
  35. 35. P.I.E.<br />PROCURERS<br />
  36. 36. Make Connections: Group Directory<br />
  37. 37. Make Connections: Group Directory<br />
  38. 38. Make Connections: Company Search<br />
  39. 39. Make Connections: Company Search<br />
  40. 40. Make Connections: Company Search<br />
  41. 41. Make Connections: Company Search<br />
  42. 42. Engage:<br />
  43. 43. Engage: Answers<br />
  44. 44. Engage: Answers<br />
  45. 45. Engage: Answers<br />
  46. 46. Engage: Answers<br />
  47. 47. P.I.E.<br />INFLUENCERS<br />
  48. 48. Engage: Job Search<br />
  49. 49. Engage: Job Search<br />
  50. 50. P.I.E.<br />END USERS<br />
  51. 51. Listen:<br />
  52. 52. Listen: Company<br />
  53. 53. Listen: Competitors<br />
  54. 54. Listen: Public Sector News<br />
  55. 55. Listen: Public Sector News<br />
  56. 56. Listen: Public Sector News<br />
  57. 57. Listen: Public Sector News<br />
  58. 58. Listen: Public Sector News<br />
  59. 59. Measure: KCI (Key Conversation Indicators)<br />
  60. 60. Get your slice of the “P.I.E.”<br />
  61. 61. Get your slice of the “P.I.E.”<br />Make Connections<br />Engage<br />Listen<br />Measure<br />
  62. 62.
  63. 63. Get the presentation here:<br />http://www.eboostconsulting.com/PathsToPartnership/<br />More Ideas Now<br /> <br />5 Tools to Monitor Conversation and Brand Reputation<br />  <br />5 Tools for Next Generation Internal Communication<br />Follow Us on Twitter - @eboostconsults<br />Sign up for our next Executive Education Course!<br />
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