Intended for business professionals who want to stand apart in their industry and job seekers who need to promote and reinforce their distinctive qualities with the smartest social media platforms.

1. Powering Your Personal Brand
With Social Media

2. this presentation
noob guru

3. 75% of Americans use SM

4. time spent on social media
growing 3x internet rate

5. Republic of Facebook
1.
2.
3.
400 million users

6. 50 million tweets per day

7. 100,000,000 views per day

8. Content is the new democracy,
and we the people are ensuring
that our voices are heard.
Brian Solis
The Social Media Manifesto

9. WTF is Social Media?

10. Social Media is...
people connecting to people using technology

11. Social Media is word of mouth on steroids

12. You have a voice ....

13. Cut through the clutter

14. You are a blank slate

15. Authenticity

16. What are your brand attributes?
Motivated
Detail Oriented

17. What are your brand attributes?
Organized Reliable
Thoughtful
Innovative
Motivated Methodical
Creative
Efficient
Trustworthy Driven
Strategic
Persistent
Energetic
Detail Oriented

18. Hope is not a strategy

19. Think first

20. Focus

21. Quality

22. Consistency

23. Generosity

24. Content is king

25. Mold your own personal brand

26. Personal
Professional

27. Privacy Lockdown

28. Social media overload

29. Reserve your identities
namechk.com

30. Create your visual identity

31. Corporate

32. Facial

33. Why full body shots don’t work

34. Why full body shots don’t work
} 40 pixels

35. Personal Avatar

36. Headshot + logo

37. Corporate/Personal Hybrid

38. Your default profile

39. Completed profile

40. Ask for help

41. Own your identity
yourself

42. Personal SEO

43. Google Profile

44. Pick your platforms

45. Listen

46. It’s a virtual cocktail party

47. Engage

48. Content crosses platforms

49. Video Rules

50. Converse

51. Measure

52. Dive in

53. Questions
john.heaney@orange-envelopes.com