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1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for Prepping
Your GivingTuesday
Content Strategy

2. Format:
• 15 minute presentation
• 15 Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (if you want to)
• If you’re live-tweeting, use #HDCB
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy
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3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy
1. Develop a powerful message
2. Turn core supporters into content marketers
3. Create pre-written content for community

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy
A. Select one theme for your campaign.
B. Focus on issues will resonate with your audience.
C. Develop a story that’s personal and emotional.
D. Weave your story throughout all channels.
Step 1: Develop a powerful message

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy
Step 2: Turn core supporters into content marketers
A. Invite core supporters to share a video:“Why I give”.
B. Invite your core to join a Thunderclap campaign.
C. Use DropBox to capture and share content with team.

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy
Step 3: Create pre-written content for community
A. Craft tweets, FB updates, etc with personal voice
B. Create a page on your website with pre-written content.
C. Use Clicktotweet to create clickable tweets.
D. Write the calls-to-action for for your community.
E. Track URLs to measure success.

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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Steps for PreppingYour GivingTuesday Content Strategy
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and
online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.