The general perception is that artists, designers, and architects simply make things pretty and hand off the “real work” to the people who took science classes in college.

1. Why People
Don’t “Get” Design

2. This is often
framed in the
Designer/engineer
dichotomy

3. What does it
Mean to Design?

4. de·sign verb di-ˈzīn
: to plan and make decisions about (something that is being built or created)
: to create the plans, drawings, etc., that show how (something) will be made
!
: to plan and make (something) for a specific use or purpose
!
: to think of (something, such as a plan)
: to plan (something) in your mind

5. de·sign verb di-ˈzīn
: to plan and make decisions about (something that is being built or created)
: to create the plans, drawings, etc., that show how (something) will be made
!
: to plan and make (something) for a specific use or purpose
!
: to think of (something, such as a plan)
: to plan (something) in your mind

6. de·sign verb di-ˈzīn
: to plan and make decisions about (something that is being built or created)
: to create the plans, drawings, etc., that show how (something) will be made
!
: to plan and make (something) for a specific use or purpose
!
: to think of (something, such as a plan)
: to plan (something) in your mind

7. de·sign verb di-ˈzīn
: to plan and make decisions about (something that is being built or created)
: to create the plans, drawings, etc., that show how (something) will be made
!
: to plan and make (something) for a specific use or purpose
!
: to think of (something, such as a plan)
: to plan (something) in your mind

8. de·sign verb di-ˈzīn
: to plan and make decisions about (something that is being built or created)
: to create the plans, drawings, etc., that show how (something) will be made
!
: to plan and make (something) for a specific use or purpose
!
: to think of (something, such as a plan)
: to plan (something) in your mind

9. Time to Put it in
Context

10. What does it
Mean to Engineer?

11. en·gi·neer verb en-jə-ˈnir
: to plan, build, or manage (something) by using scientific methods
!
: to produce or plan (something) especially in a clever and skillful way
!
: to change the genetic structure of (a plant or animal)

12. en·gi·neer verb en-jə-ˈnir
: to plan, build, or manage (something) by using scientific methods
!
: to produce or plan (something) especially in a clever and skillful way
!
: to change the genetic structure of (a plant or animal)

13. en·gi·neer verb en-jə-ˈnir
: to plan, build, or manage (something) by using scientific methods
!
: to produce or plan (something) especially in a clever and skillful way
!
: to change the genetic structure of (a plant or animal)

14. en·gi·neer verb en-jə-ˈnir
: to plan, build, or manage (something) by using scientific methods
!
: to produce or plan (something) especially in a clever and skillful way
!
: to change the genetic structure of (a plant or animal)

15. The Definitions Support
The Misconceptions
of Design

16. general perception
artists · designers · architects
make things pretty
!
hand off the “real work” to the people who took science classes in college

19. How do we Change
these Perceptions?

20. let’s get real about design
design · objectivity
everyone has their preferences, right?
!
if there’s no objectivity related to beauty, why have design schools?

21. let’s get real about design
design · objectivity
everyone has their preferences, right?
!
if there’s no objectivity related to beauty, why have design schools?

22. the way we think
design · objectivity
everyone has their preferences, right?
!
if there’s no objectivity related to beauty, why have design schools?
if things can’t be objectively beautiful, then it doesn’t need to move 2 pixels to the left

23. what is beauty
three objective principles
: integrity
: proportion
: clarity

24. :integrity
the mind delights
in fulness of being

25. :proportion
the intellect is not
pleased with
disorder

26. :clarity
the object of the
intellect is the
intelligible

27. Let’s Look at
An Example

28. is this ugly?
· integrity · proportion · clarity

29. What
About uX?

30. :integrity = responsive design

31. :proportion = visual hierarchy

32. :clarity = design consistency

33. These 3 Principles
: integrity
: proportion
: clarity
provide a great foundation for
framing the design conversation
!
for more info check out Jacques Maritain’s “Art & Scholasticism”

34. Fin.