This document summarizes a presentation about cause marketing for healthcare organizations. It discusses three key areas: cause marketing, cause marketing and social media, and location-based cause marketing. Cause marketing is defined as a partnership between nonprofits and for-profits that benefits both parties by raising money and awareness for a cause. Examples are given of successful point-of-sale and purchase triggered donation campaigns conducted by Boston Medical Center that raised over $1 million. The presentation also explores how cause marketing can integrate social media for fundraising and promotion, and how location-based technologies on mobile devices can enhance cause marketing through check-ins, challenges, badges and loyalty programs.

1. NEAHP - 2011 Cause Marketing for Healthcare Organizations Joe Waters & Joanna MacDonald Selfishgiving.com Cause & Event Marketing, BMC March 14, 2011

5. What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit

6. CM Raises Money & Awareness

10. Point-of-Sale Cause Marketing Joe

14. Purchase Triggered Donations Joe

15. Action Triggered Donations

18. CM Meets SM

19. Promoting

20. Learning

22. The Next Frontier

23. What is Location-Based Cause Marketing? Using mobile technology to target consumers by location to achieve cause marketing goals

24. Check-In Donations - 3/10

25. Check-In Donations - 1/11 Complete Challenge = $5 + $5 Match

26. Badges

27. Loyalty Programs

28. Mobile Payments

30. For More Training www.HospCorpDev.com

31. For More Training www.SixFigureCauseMarketing.com

32. For More Info

33. For More Info