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Gene Final Social Media

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Social Media 101

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Gene Final Social Media

  1. 1. Social Media 101
  2. 2. Introduction <ul><li>Understanding Social Media </li></ul><ul><li>Is it right for your business? </li></ul><ul><li>What are your competitors doing? </li></ul><ul><li>Is there value? </li></ul><ul><li>How much time do I need? </li></ul>
  3. 3. Topics of Discussion <ul><li>What can Social Media do for my Business? </li></ul><ul><li>What can Social Media do for my customers/clients? </li></ul><ul><li>What can Social Media do for my Brand? </li></ul>
  4. 4. Do We Even Have A Brand? <ul><li>What Is A Brand? </li></ul><ul><li>Why Is A Brand The New Goodwill? </li></ul><ul><li>Does Branding Hurt? </li></ul>
  5. 5. Communication <ul><li>To Tweet Or Not To Tweet? </li></ul><ul><li>Are You Linkedin, Yet? </li></ul><ul><li>Have You Been Face Booked? </li></ul><ul><li>Hoot Suite 50 </li></ul><ul><li>Web Site </li></ul>
  6. 6. What Has Been The Best Way To Market Your Business? <ul><li>Goodwill </li></ul><ul><li>Advertise </li></ul><ul><li>Market </li></ul><ul><li>Sell </li></ul><ul><li>Wait For Customers/Clients? </li></ul><ul><li>Network Groups! </li></ul>
  7. 7. 5 P’s of Marketing <ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><li>Product </li></ul><ul><li>Positioning </li></ul>
  8. 8. Let’s Get Real! <ul><li>Direct Marketing </li></ul><ul><li>Tele-Marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Branding </li></ul>
  9. 9. Any Volunteers? <ul><li>What Medium Works Best For Your Product/Service? </li></ul><ul><li>Are You Satisfied With Your R.O.I? </li></ul><ul><li>The Economy, The Bad Economy, How Can You Make It Work For You? </li></ul>
  10. 10. Next Steps <ul><li>Let’s Talk About Your Business Model And How We Can Make A Difference To Your Bottom Line! </li></ul>
  11. 11. Downturn Economy <ul><li>&quot;Are You Surviving Or Thriving&quot;? </li></ul><ul><li>“ Are You Waiting For The Recovery, To Recover”? </li></ul>
  12. 12. We Are All Experiencing The Same Cost Issues <ul><li>Gasoline </li></ul><ul><li>Food </li></ul><ul><li>Clothing </li></ul><ul><li>Education </li></ul><ul><li>Repairs </li></ul><ul><li>Everything </li></ul>
  13. 13. 3 S's to Thrive <ul><li>Stop the Fear </li></ul><ul><li>Start Thinking Growth </li></ul><ul><li>Social Media Strategy </li></ul>
  14. 14. Clients We Have Helped <ul><li> </li></ul><ul><li>Chiropractors </li></ul><ul><li>Hospitals </li></ul><ul><li>Lawyers </li></ul><ul><li>Wellness Coaches </li></ul><ul><li>Colleges </li></ul><ul><li>Insurance Companies </li></ul><ul><li>Catholic Diocese </li></ul><ul><li>Day Care Centers </li></ul>
  15. 15. Clients We Have Helped <ul><li>Associations </li></ul><ul><li>Managed Care Associations </li></ul><ul><li>Nutritionist </li></ul><ul><li>Psychologist </li></ul><ul><li>Podiatrist </li></ul><ul><li>Pharmacists </li></ul><ul><li>Non Profits </li></ul><ul><li>Individuals </li></ul><ul><li>Boards </li></ul>
  16. 16. Top 5 Reasons You Are Not On Social Media 06/21/11 <ul><li>It’s Stupid. </li></ul><ul><li>Negative Feedback you hear about it </li></ul><ul><li>Confused </li></ul><ul><li>Hard to measure </li></ul><ul><li>Time </li></ul>
  17. 17. Socially Yours 06/21/11 <ul><li>Network </li></ul><ul><li>Brand your Business </li></ul><ul><li>Attend Events </li></ul><ul><li>Giveaways </li></ul><ul><li>Curb Service </li></ul>
  18. 18. Social Community 06/21/11 <ul><li>Friends </li></ul><ul><li>Here I am, photos </li></ul><ul><li>Giveaways </li></ul><ul><li>Promotions </li></ul>
  19. 19. Face Book Statistics 06/21/11 <ul><li>Over 500M users </li></ul><ul><li>Over 60M updates each day </li></ul><ul><li>Over 5B pieces of content shared each week </li></ul><ul><li>Over 20M people become fans of Pages each day </li></ul>
  20. 20. Confirm Me 06/21/11 <ul><li>New Communication </li></ul><ul><li>Blogging Tool </li></ul><ul><li>Current News </li></ul><ul><li>Fast </li></ul>
  21. 21. Twitter 06/21/11 <ul><li>Over 15M Active Tweeters </li></ul><ul><li>Twitter Grew 1,382% Year-over-year </li></ul><ul><li>Over 1B Tweets </li></ul><ul><li>1M Tweets A Day </li></ul>
  22. 22. Relationships Matter 06/21/11 <ul><li>Peer to Peer </li></ul><ul><li>Online Resume </li></ul><ul><li>New Job Market Place </li></ul><ul><li>Build Business Contacts </li></ul><ul><li>Create & Collaborate on Projects </li></ul><ul><li>Groups & Discussions </li></ul><ul><li>Job Listings </li></ul><ul><li>Potential Clients & Subject Experts </li></ul>
  23. 23. LinkedIn Facts 06/21/11 <ul><li>Over 60M Members In Over 200 Countries </li></ul><ul><li>A New Member Every Second </li></ul><ul><li>Executives From All Fortune 500 Companies Are Already In </li></ul>Are You In?
  24. 24. Viral Marketing 06/21/11 <ul><li>2 nd Largest Search Engine </li></ul><ul><li>Free Video Sharing </li></ul><ul><li>User Generated Video Content </li></ul><ul><li>Music, Movies, Games Etc. </li></ul><ul><li>Demos, Presentations Etc. </li></ul><ul><li>Upload Once, Publish Anywhere </li></ul><ul><li>Social Impact </li></ul>
  25. 25. YouTube Facts 06/21/11 <ul><li>24 Hours Of Video Is </li></ul><ul><li>Uploaded Every Minute </li></ul><ul><li>2M Mins Of Video A Day (34,560 Hrs) </li></ul><ul><li>Total Time Spent Watching 9.305 Yrs </li></ul><ul><li>One Needs Over 1000 Years Of Time To Watch All Videos On Youtube </li></ul>
  26. 26. Blogging 06/21/11 <ul><li>Potential for business </li></ul><ul><li>Self Publish </li></ul><ul><li>Content Is Key </li></ul><ul><li>Social Interaction </li></ul><ul><li>Write it Once, Publish it </li></ul>
  27. 27. Blog Stats 06/21/11 <ul><li>Over 200M Blogs </li></ul><ul><li>100K Blogs Created Daily </li></ul><ul><li>54% Blog Daily </li></ul><ul><li>70% Blog About Brands Organically </li></ul><ul><li>58% Are Well Known In Their Industry Because Of Their Blog </li></ul>
  28. 28. Start One by One 06/21/11 <ul><li>Based On Your: </li></ul><ul><li>Business Plan </li></ul><ul><li>Marketing Goals </li></ul><ul><li>Review Current Service and Products </li></ul><ul><li>Current Target Market </li></ul>Start Somewhere
  29. 29. Join the Crowd 06/21/11 <ul><li>Develop Conversations </li></ul><ul><li>Create Goodwill </li></ul><ul><li>Interact </li></ul><ul><li>Grow contacts </li></ul>
  30. 30. <ul><li>THANK YOU </li></ul><ul><li>FOR YOUR TIME TODAY </li></ul>

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