1. The document summarizes BMC's approach to corporate development through cause marketing partnerships between the nonprofit hospital and for-profit businesses. 2. BMC established a corporate development program in 2004 to generate revenue through cause marketing, sponsorships, and business partnerships in addition to traditional fundraising methods. 3. Cause marketing partnerships allow businesses to support BMC in exchange for marketing and promotion benefits, generating money for the hospital through programs like percentage-of-sale or point-of-sale promotions.

1. Hospital Corporate Development Summit BMC’s Approach to Corporate Development Presented by Joe Waters Director, Cause & Event Marketing Wednesday, June 2, 2010

6. Govt. Grants Annual Fund Business Partners Employee Giving Foundations Events Corporate Sponsors Major Gifts Development 1998 - 2004

7. $$$ Branding Relationships Corporate Sponsorships Business Partners Cause Marketing Corporate Development Program, 2004

8. Foundations & Grants Major Gifts Corporate Development

10. $$$ Branding Relationships Cause Marketing

13. Percentage-of-Sale

14. Point-of-Sale

16. Cause Marketing Isn’t Philanthropy

17. Cause Marketing Isn’t Impossible for Ordinary Hospitals

18. Cause Marketing Isn’t Sponsorship

19. $$$ Branding Relationships Corporate Sponsorships

21. Prospecting Circles Companies that you don’t know and are not current sponsors Companies that know you and are not current sponsors Companies that know you and are current sponsors

23. Halloween Town

24. $$$ Branding Relationships Business Partners

27. $$$ Branding Relationships Corporate Sponsorships Business Partners Cause Marketing Corporate Development Program, 2004

28. Cause Marketing Business Partners Sponsorships $$ $$ $$ $$ $$ $$ $$ $$ Corporate Development Program, 2010 $$