This introductory presentation on Social Media will give the viewer a general understanding of how Social Media works, the major players in the SM sphere (Facebook, Twitter, LinkedIn), an idea as to how one can create a consistent, online persona, as well as giving a list of some of the major trends in Social Media today.
Enjoy!
7. What Not To Do:
•Hope it happens organically, because
people like you and your company.
•Set up an account on every platform and
post to it every few months, whenever the
mood takes you.
•Create accounts for your business and
talk primarily about Dancing With the
Stars.
Remember, you are using Social Media to get business, not just for socializing.
9. Three Major Players
Reconnect with friends and acquaintances, share
thoughts and commentary, and spend
innumerable hours on third party applications.
Reach a large, captive audience.
Exchange ideas, opportunities and knowledge
with trusted business contacts, while exploring
the social web that connects you with other
people of interest.
Interact with businesspeople.
A micro-blogging and service that allows
members to send and receive short messages
(140 characters or less). Rapidly updated, it is
easy to become subsumed by postings.
Monitor real-time conversation.
10. • A new member joins LinkedIn approximately every second,
and about half of all new user are outside the U.S.
• LinkedIn has over 75 million members in over 200 countries
and territories around the world.
• Executives from all Fortune 500 companies are LinkedIn
members.
• As a businessperson that might not be engaged in Social
Media, this is the place to start.
Social Media for Professionals, by
Professionals
11. • The largest, verified social networking site in
the world, perhaps the universe!
• Second most visited page in the world, after
Google.
• Grew to 500 million active users—more people
actively use Facebook than live in the US.
• Grows, roughly, by ten new users every
second, and there is no sign of stopping.
• 3rd Party apps, Tagged Photos, Advertising and
more.
The Social Behemoth
Why, How, World, Most, Top
12. • 140 characters or less.
• Estimated to have anywhere from 25 million to a billion users--
Twitter does not release hard data.
• Estimated to have a 40% retention rate.
• Your profile is searchable, no matter what. People’s tweets can be
blocked, but they can still see what you’re saying.
• Lots of chatter, but an excellent way to quickly pass content and
meet new people.
The Bird and the Whale
13. Twitter may be better than Facebook . . .
. . . for business*
15. Differences in Privacy Policy
Participates in EU's International Safe
Harbor Privacy Principles & abides by
them.
Anyone can follow your conversation . . .
almost.
Twitter collects personally identifiable
information and shares it with third
parties.
Actively mines your data.
Reserves the right to share your
information with 3rd parties, if they so
choose. (They choose so.)
17. What Not To Do On Facebook:
Fire your employee for something said on
Facebook.
People the idea of “Privacy” on Facebook
They get angry when forced to acknowledge
otherwise.
Just Ask:
21. RealSimpleSyndication
• A collection or web feed formats that pushes updated information to
readers.
• Information is aggregated in a central repository and held for future
reading.
• Allows you to monitor the online conversation.
The Internet’s Most Powerful Business Tool.
22. Where to Start?
Set up a Monitoring Plan and Decide How to Participate:
• Google Alerts: Create RSS feeds based on a word or a phrase
searched in Google.
• Twitter Search: Same premise as Google Alerts, but for Twitter.
Some different functionality.
• Icerocket: Google Alerts and Twitter Search, but for Blogs.
• Google Reader: Collect your RSS feeds in one place, monitor your
company, your name, and your reputation.
• Namechk: will search out your desired user names, show you what
is and isn’t available, and direct you to relevant SM sites.
• Mashable: website dedicated to tracking the new and exciting
frontiers of Social Media.