Brazil and the talent war (notes included)Rob Brouwer
Talent is the single biggest challenge for companies to grow in Brazil. The economic boom + the education gap have caused a Talent War in Brazil. More than 75% of the companies are facing challenges to attract and retain people, employee turnover is one of the highest in the world and a salary bubble is about to burst. This presentation shows how companies need to change their talent acquisition strategies to be able to compete in the overheated market place, by applying strategic marketing concepts to HR.
Demographic Change from a European Perspective - An Adaptive Leadership Chall...guest6a7f8287a
Higher life expectancy and declining fertility are not new trends.
Demographic change will intensify cohesion issues of the German
society over the next few years.
The global demographic trend is calling for new mechanisms of
resource allocation and accelerated adaptation processes.
Dealing constructively with demographic change calls for adaptive leadership.
Industrial Policy and Upgrading for sustained growth: The Asian ExperienceEconomic Research Forum
Keun Lee - Seoul National University
ERF 24th Annual Conference
The New Normal in the Global Economy: Challenges & Prospects for MENA
July 8-10, 2018
Cairo, Egypt
Brazil and the talent war (notes included)Rob Brouwer
Talent is the single biggest challenge for companies to grow in Brazil. The economic boom + the education gap have caused a Talent War in Brazil. More than 75% of the companies are facing challenges to attract and retain people, employee turnover is one of the highest in the world and a salary bubble is about to burst. This presentation shows how companies need to change their talent acquisition strategies to be able to compete in the overheated market place, by applying strategic marketing concepts to HR.
Demographic Change from a European Perspective - An Adaptive Leadership Chall...guest6a7f8287a
Higher life expectancy and declining fertility are not new trends.
Demographic change will intensify cohesion issues of the German
society over the next few years.
The global demographic trend is calling for new mechanisms of
resource allocation and accelerated adaptation processes.
Dealing constructively with demographic change calls for adaptive leadership.
Industrial Policy and Upgrading for sustained growth: The Asian ExperienceEconomic Research Forum
Keun Lee - Seoul National University
ERF 24th Annual Conference
The New Normal in the Global Economy: Challenges & Prospects for MENA
July 8-10, 2018
Cairo, Egypt
Demographically speaking, the world is breaking into "aging" and "growing societies". The latter are at the same time posting the strongest economic growth. These dynamics may create potential investment opportunities.
Demographic Change from a European Perspective - An Adaptive Leadership Chall...Johannes Meier
Presentation by Johannes Meier given at Tufts University, May 2008.
Higher life expectancy and declining fertility are not new trends.
Demographic change will intensify cohesion issues of the German
society over the next few years.
The global demographic trend is calling for new mechanisms of
resource allocation and accelerated adaptation processes.
Deal constructively with demographic change calls for adaptive leadership.
World Grain Marketing: Why the location of population & economic growth is cr...ChrisFerris
The lead presentation at the Fields on Wheels Conference held in Winnipeg, MB on Dec 2, 2015. The presentation considered the location of expected population growth and its implications for the Canadian grain industry in the future 2035, with a glimpse at 2100 (used UNPD and other sources).
Special lecture on theme of "Europe’s Role in Food and Nutrition Security" by Shenggen Fan. The presentation was the keynote of a Teagasc and the Royal Dublin Society (RDS) lecture series on "Grand Challenges of Global Agriculture and Food" delivered on April 11, 2013 in Dublin, Ireland.
Massification of higher education revisitedAngel Calderon
The purpose of this paper is to revisit time series data of students enrolled in higher education from a global perspective and
provide a historical lens by which to better understand the unprecedented expansion it has taken place over the past forty or
so years.
The landscape of higher education globally continues to shift remarkably. According to the UNESCO Institute for Statistics, in 1970 there were 32.6 million students enrolled in higher education institutions compared to 99.9 million in 2000.
Although there are signs that enrolments in higher education around the globe are slowing down (in part influenced by a declining youth population and lower fertility rates), it is estimated that by 2030 there would be 377.4 million, 471.4 million by 2035 and 594.1 million students by 2040.
Food Trends 2018.
What, where, how, with whom & why we’re cooking & eating.
A man (wiser than me) once said: “Never make predictions, especially about the future.”
More Related Content
Similar to The Demographic Impact of Changing Lifecycles
Demographically speaking, the world is breaking into "aging" and "growing societies". The latter are at the same time posting the strongest economic growth. These dynamics may create potential investment opportunities.
Demographic Change from a European Perspective - An Adaptive Leadership Chall...Johannes Meier
Presentation by Johannes Meier given at Tufts University, May 2008.
Higher life expectancy and declining fertility are not new trends.
Demographic change will intensify cohesion issues of the German
society over the next few years.
The global demographic trend is calling for new mechanisms of
resource allocation and accelerated adaptation processes.
Deal constructively with demographic change calls for adaptive leadership.
World Grain Marketing: Why the location of population & economic growth is cr...ChrisFerris
The lead presentation at the Fields on Wheels Conference held in Winnipeg, MB on Dec 2, 2015. The presentation considered the location of expected population growth and its implications for the Canadian grain industry in the future 2035, with a glimpse at 2100 (used UNPD and other sources).
Special lecture on theme of "Europe’s Role in Food and Nutrition Security" by Shenggen Fan. The presentation was the keynote of a Teagasc and the Royal Dublin Society (RDS) lecture series on "Grand Challenges of Global Agriculture and Food" delivered on April 11, 2013 in Dublin, Ireland.
Massification of higher education revisitedAngel Calderon
The purpose of this paper is to revisit time series data of students enrolled in higher education from a global perspective and
provide a historical lens by which to better understand the unprecedented expansion it has taken place over the past forty or
so years.
The landscape of higher education globally continues to shift remarkably. According to the UNESCO Institute for Statistics, in 1970 there were 32.6 million students enrolled in higher education institutions compared to 99.9 million in 2000.
Although there are signs that enrolments in higher education around the globe are slowing down (in part influenced by a declining youth population and lower fertility rates), it is estimated that by 2030 there would be 377.4 million, 471.4 million by 2035 and 594.1 million students by 2040.
Similar to The Demographic Impact of Changing Lifecycles (20)
Food Trends 2018.
What, where, how, with whom & why we’re cooking & eating.
A man (wiser than me) once said: “Never make predictions, especially about the future.”
- 'Chef' doesn't mean that you're the best cook, it simply means 'boss.' (Tom Colicchio).
- The chef is the ultimate artist playing on all the senses - sight, smell, touch, sound and TASTE.
- Being a chef today is being a rockstar, but the traditional path involves low wages, long hours and mundane tasks.
- But in a democratized industry (with platforms like EatWith, VizEat, Feastly and more), self-taught cooks are fast-tracking their rise from cook to chef.
- For chefs today, being the best in the kitchen is not enough.
- Chefs must be original, touchable, tasteable, and inspiring. They must find a way of sharing their art with people all around the world, not just with people with a seat at the table.
- BECAUSE FOOD IS NOT WHAT YOU COOK, BUT ABOUT WHAT YOU MAKE OTHERS TASTE.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
ShaRevolution: Overview of Players of the Collaborative EconomyJoel Serra Bevin
The ultimate guide to the collaborative economy by Cristobal Gracia of Ouishare.net
• What is the Collaborative Economy?
• Business models of the Collaborative Economy?
• Activity
• Key factors of these platforms
• What are companies doing?
• Challenges and conclusions
We started setting the table 12 months ago and the dinner that came was delicious...check out EatWith over the last 12 months and stay tuned for the next course!
Let the EatWith Cake - Satisfying a Hungry Global CommunityJoel Serra Bevin
EatWith is an online platform that connects passionate home cooks with foodie travelers looking for an authentic experience. Step inside the home of a local, let them cook dinner for you and share the evening with them and other locals/travelers and you will leave with a lasting memory. As EatWith scales into a global community, one of the key challenges is to maintain the integrity of this hyper-local experience and this presentation looks at how we are doing this in 2014.
A comparative analysis of spatial segregation in three global cities: Barcelo...Joel Serra Bevin
Diversity is an inherent characteristic of global cities and is likely to intensify in the future as globalization spurs complex migration flows.
Spatial segregation, as measured by the dissimilarity index, is calculated and analysed in three global cities: Barcelona, London and Melbourne.
Understanding its formation and representation is crucial in order to achieve both migrant integration and host society acceptance.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. The
Demographic
Impact
of
Changing
Lifecycles
Observa(ons
&
Predic(ons
JOEL
BEVIN
8
December
2010
2. Global
popula?on
trends
Genera?ons
and
life
phases
of
the
future
Marke?ng
to
future
genera?ons
Income
and
consump?on
trends
of
the
future
2
8
December
2010
3. Key
messages
The
social
and
economic
success
of
each
na?on
will
be
individually
influenced
by
global
demographic
trends.
Lifecycles
have
changed
markedly
over
the
last
half
century
and
we
must
plan
for
similar
changes
over
the
next
half
century.
As
the
habits,
behaviours
and
spending
paLerns
of
each
genera?on
change,
so
to
will
the
marke?ng
model
used
to
reach
each
target
market.
Combining
demographic
trends
with
the
changing
lifecycle
helps
us
understand
the
who,
how,
what,
when
and
why
ques?ons
that
form
the
basis
of
demographic
marke?ng.
3
8
December
2010
4. Global
popula?on
trends
Genera?ons
and
life
phases
of
the
future
Marke?ng
to
future
genera?ons
Income
and
consump?on
trends
of
the
future
4
8
December
2010
5. World
popula?on
1900-‐2100
War
Baby
boom
Capacity
Figh?ng
rather
than
Making
up
for
lost
?me…4
billion
Humanity
peaks…expected
reproducing...1
billion
extra
added
over
the
50
years
to
2000
to
top
8.9
billion
in
2068
people
over
the
50
years
to
1950
9
8
7
6
Billions
5
4
3
2
1
0
1900
1910
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
2020
2030
2040
2050
2060
2070
2080
2090
2100
Source:
United
Na9ons
Popula9on
Division,
2010
5
8
December
2010
6. 0
–
14
2010
to
2050
Rank
2010
2010
2010-‐2050
Growth
Country
Economic
and
demographic
(Rank
2050)
(million)
(million)
Posi9ve
growth
due
to
a
higher
birth
rate
of
stagna9on
throughout
Decline
1
(1)
India
375
-‐73
Mexican
migrants
much
of
Europe
2
(2)
China
265
-‐50
No
change
3
(3)
Nigeria
68
11
4
(8)
Indonesia
64
-‐12
5
(4)
United
States
63
6
6
(6)
Pakistan
59
5
7
(7)
Bangladesh
55
-‐2
8
(10)
Brazil
53
-‐8
9
(9)
Ethiopia
38
13
10
(5)
Congo
33
31
11
(12)
Philippines
32
-‐4
12
(17)
Mexico
31
-‐9
13
(14)
Egypt
25
-‐1
14
(18)
Viet
Nam
24
-‐3
15
(24)
Russia
21
-‐5
16
(22)
Turkey
20
-‐3
17
(16)
Tanzania
19
4
18
(21)
Iran
19
-‐1
19
(15)
Kenya
17
7
20
(31)
Japan
17
-‐6
High
third-‐
Top
20
1,299
-‐100
world
birth
Remainder
560
65
Economic
development
rate
remains
Chinese
one-‐child
policy
World
1,859
-‐35
in
South
America
drives
in
Africa
and
Asian
development
the
birth
rate
down
sees
birth
rate
decline
Source:
United
Na9ons
Popula9on
Division,
2010
6
8
December
2010
7. 15
–
64
2010
to
2050
Rank
2010
2010
2010-‐2050
Growth
Country
Declining
workforce
in
China,
(Rank
2050)
(million)
(million)
A
shrinking
workforce…may
force
Japan
and
Russia…a
risk
to
Decline
1
(2)
China
973
-‐114
Europe
to
open
borders
to
future
economic
growth?
2
(1)
India
780
336
working-‐age
migrants
3
(3)
United
States
211
37
4
(6)
Indonesia
161
29
5
(10)
Brazil
132
28
6
(4)
Pakistan
107
89
7
(7)
Bangladesh
105
66
8
(15)
Russia
102
-‐36
9
(5)
Nigeria
86
107
10
(21)
Japan
82
-‐30
11
(12)
Mexico
72
10
12
(14)
Viet
Nam
62
14
13
(11)
Philippines
57
38
14
(25)
Germany
54
-‐13
15
(17)
Turkey
53
11
16
(16)
Iran
52
12
17
(13)
Egypt
50
30
18
(9)
Ethiopia
49
73
19
(27)
Thailand
46
-‐5
Workforce
expands
20
(28)
France
41
-‐1
in
Africa…the
new
Top
20
3,276
682
Expanding
workforce
in
global
labour
pool?
the
Americas…supported
Remainder
1,241
674
Increasing
workforce
by
high
birth
rate
and
makes
south-‐east
World
4,518
1,356
liberal
immigra9on
policy
Asia
the
outsourcing
Source:
United
Na9ons
Popula9on
Division,
2010
hub
of
the
world
7
8
December
2010
8. 65+
2010
to
2050
Rank
2010
2010
2010-‐2050
Country
(Rank
2050)
(million)
(million)
The
post-‐WWII
spike
in
births
Growth
1
(1)
China
132
304
created
the
genera9on
of
2
(2)
India
75
216
Baby
Boomers…the
first
one
re9ring
next
year
in
2011
3
(3)
United
States
52
64
4
(6)
Japan
37
18
5
(11)
Russia
22
10
6
(10)
Germany
21
11
7
(4)
Indonesia
16
51
8
(5)
Brazil
16
47
9
(13)
Italy
16
9
10
(14)
France
14
11
11
(15)
United
13
10
Kingdom
12
(18)
Spain
10
11
13
(8)
Mexico
9
27
14
(30)
Ukraine
9
2
15
(7)
Pakistan
8
29
16
(9)
Bangladesh
7
27
17
(20)
Thailand
7
14
18
(21)
Rep.
of
Korea
6
14
19
(29)
Poland
6
6
20
(12)
Viet
Nam
6
23
Re9rees
draw
on
social
security
and
Top
20
482
904
health
care…worsening
dependency
Remainder
153
354
ra9os
(re9red
person
per
worker)
may
threaten
social
order
and
economic
World
635
1,258
growth
around
the
world
Source:
United
Na9ons
Popula9on
Division,
2010
8
8
December
2010
9. United
States
–
age
profile
1950,
2010
and
2050
2050
19%
61%
20%
N
=
439
m
2010
20%
67%
13%
N
=
307
m
1950
27%
65%
8%
N
=
152
m
Younger
Older
0-‐14
15-‐64
65+
Source:
United
Na9ons
Popula9on
Division,
2010
9
8
December
2010
10. China
–
age
profile
1950,
2010
and
2050
2050
15%
61%
24%
N
=
1.41
b
20%
72%
8%
N
=
1.35
b
2010
1950
34%
62%
4%
N
=
555
m
Younger
Older
0-‐14
15-‐64
65+
Source:
United
Na9ons
Popula9on
Division,
2010
10
8
December
2010
11. India
–
age
profile
1950,
2010
and
2050
2050
18%
67%
14%
N
=
1.66
b
31%
64%
5%
N
=
1.22
b
2010
1950
37%
59%
3%
N
=
372
m
Younger
Older
0-‐14
15-‐64
65+
Source:
United
Na9ons
Popula9on
Division,
2010
11
8
December
2010
12. Japan
–
age
profile
1950,
2010
and
2050
2050
11%
53%
36%
N
=
101
m
13%
64%
23%
N
=
128
m
2010
1950
35%
60%
5%
N
=
83
m
Younger
Older
0-‐14
15-‐64
65+
Source:
United
Na9ons
Popula9on
Division,
2010
12
8
December
2010
13. Global
popula?on
trends
Genera?ons
and
life
phases
of
the
future
Marke?ng
to
future
genera?ons
Income
and
consump?on
trends
of
the
future
8
December
2010
13
14. The
Lifecycle
1950
CHILDHOOD
RESPONSIBILITY
LIFESTYLE
0
20
21
59
60
• Large
tradi?onal
family
• Adulthood
–
begins
drinking
and
vo?ng
• Re?rement
is
planned
structure
• Chooses
a
career
and
wife
(both
for
life)
• Shorter
lifespan
and
• Limited
independence
• Income
used
to
maintain
household
reduced
consump?on
14
8
December
2010
15. The
Lifecycle
2010
CHILDHOOD
EXPERIENTIAL
RESPONSIBILITY
LIFESTYLE
0
14
15
29
30
59
60
• Independent
but
lives
• Begin
family
with
dual
• Officially
re?red
but
• Smaller
family
at
home
incomes
remains
working
• Focus
on
• Con?nues
educa?on
• Meaningful
career
sought
• Focus
on
health
to
educa?on
&
extra-‐ • Experiments
with
• Begins
to
plan
for
re?rement
maintain
independence
curricular
ac?vi?es
careers
&
lifestyles
• Global
network
15
8
December
2010
16. The
Lifecycle
2050
CHILDHOOD
EXPERIENTIAL
RESPONSIBILITY
CONSOLIDATE
LIFESTYLE
0
9
10
29
30
59
60
79
80
• Delayed
responsibility
• Con?nues
to
• Childhood
allows
freedom
• No
expecta?on
to
begin
work
(personal
&
• Independent
shortened
• Personal
&
professional
family
financial
reasons
• Financial
&
• Demands
purpose
merged
• Diverse
lifestyles
which
• Transient
lifestyle
poli?cal
power
independence
• Independent
but
lives
at
remain
in
a
state
of
flux
&
loca?on
home
16
8
December
2010
17. The
Consump?on
Lifecycle
2050
CHILDHOOD
EXPERIENTIAL
RESPONSIBILITY
CONSOLIDATE
LIFESTYLE
0
9
10
29
30
59
60
79
80
• Experien?al
consump?on
• Independent
• No
obliga?on
to
save
&
• Will
not
sacrifice
• Invests
in
self
• Longer
life
span
consump?on
lifestyle
for
family
educa?on
and
requires
managed
spends
freely
but
with
spending
choices
purpose
health
17
8
December
2010
18. The
Communica?on
Lifecycle
2050
CHILDHOOD
EXPERIENTIAL
RESPONSIBILITY
CONSOLIDATE
LIFESTYLE
0
9
10
29
30
59
60
79
80
• Social
network
• Merged
social
&
• Technology
separate
to
family
• Renewed
focus
on
• Connected
to
professional
network
maintains
• Communica?on
fostering
personal
globally-‐spread
• Wide
and
varied
circle
of
connec?on
to
instantaneous
and
rela?onships
friends
&
family
friends
social
networks
unrestricted
18
8
December
2010
19. The
Work
Lifecycle
2050
CHILDHOOD
EXPERIENTIAL
RESPONSIBILITY
CONSOLIDATE
LIFESTYLE
0
9
10
29
30
59
60
79
80
• Remains
in
• Dual-‐income
• Early
working
age
• Career
&
country
of
workforce
on
• Con?nues
to
parents
reinforces
• Combines
travel
&
work
residence
are
transient
own
terms
work
in
casual
or
the
importance
of
• Limited
responsibility
• Iden?ty
to
be
defined
by
• Demands
volunteer
role
career
allows
mul?ple
careers
our
work
flexibility
19
8
December
2010
20. The
Health
Lifecycle
2050
CHILDHOOD
EXPERIENTIAL
RESPONSIBILITY
CONSOLIDATE
LIFESTYLE
0
9
10
29
30
59
60
79
80
• Greater
health
awareness
• Invests
for
• Physically
• Self-‐diagnose
using
social
• Health
rou?ne
part
of
healthy
old
age
independent
• Benefits
from
network
lifestyle
using
tradi?onal
• Pursues
• Chooses
smaller
family
• Invest
in
health
through
and
modern
therapies
‘youth’
with
preventa?ve
natural
&
ar?ficial
means
despera?on
measures
20
8
December
2010
21. The
Educa?on
Lifecycle
2050
CHILDHOOD
EXPERIENTIAL
RESPONSIBILITY
CONSOLIDATE
LIFESTYLE
0
9
10
29
30
59
60
79
80
• Interna?onal
curriculum
• Mul?ple
careers
and
• Pursues
further
• Na?onal
and
allows
global
mobility
• Transi?on
to
constantly
reskills
interna?onal
• Online
educa?on
re?rement
with
unofficial
• Online
educa?on
crucial
educa?on
tes?ng
begins
demanded
and
accepted
educa?on
in
busy
lives
by
students
and
industry
21
8
December
2010
22. Global
popula?on
trends
Genera?ons
and
life
phases
of
the
future
Marke?ng
to
future
genera?ons
Income
and
consump?on
trends
of
the
future
8
December
2010
22
23. Era
1
–
Produc?on
PRODUCTION
Factory
• Simplified
supply
chain
• Scarcity
during
industrial
revolu9on
meant
manufacturers
could
sell
all
that
they
could
Vendor
produce.
• Focus
was
on
produc9on
and
distribu9on
at
the
lowest
cost
Consumer
23
8
December
2010
24. Era
2
–
Sales
SALES
Factory
Vendor
• Increased
compe99on
at
start
of
20th
century.
• Greater
dialogue
between
factory
and
vendor
• Focus
on
selling
using
communica9ons,
adver9sing
and
branding.
Consumer
24
8
December
2010
25. Era
3
–
Segmenta?on
SEGMENTATION
Factory
Vendor
• Market
becomes
saturated
from
1960
onwards.
Marke9ng
• Intense
compe99on
for
consumers
leads
to
introduc9on
of
‘marke9ng’
Focus
on
communica9on
and
branding
with
segmented
consumers.
Consumer
Consumer
Consumer
Consumer
25
8
December
2010
26. The
next
era
–
Consumer-‐defined
Consumer
CONSUMER-‐DEFINED
Consumer
Consumer
• Consumers
define
Consumer
the
product.
• Vendor,
marke9ng
department
and
factory
work
together
to
sa9sfy
consumer.
• Focus
on
differen9a9on
and
collabora9on.
Vendor
Marke9ng
Factory
26
8
December
2010
27. Global
popula?on
trends
Genera?ons
and
life
phases
of
the
future
Marke?ng
to
future
genera?ons
Income
and
consump?on
trends
of
the
future
8
December
2010
27
28. Income
aner
tax
2008
80,000
70,000
Average
annual
income
by
age
of
household
60,000
reference
person
($US)
50,000
40,000
30,000
20,000
10,000
-‐
<25
25-‐34
35-‐44
45-‐54
55-‐64
65+
Source:
US
Consumer
Expenditure
Survey,
2007-‐08
28
8
December
2010
29. Food
spend
2008
8,000
7,000
Average
annual
spend
by
age
of
household
6,000
reference
person
($US)
5,000
4,000
3,000
2,000
1,000
-‐
<25
25-‐34
35-‐44
45-‐54
55-‐64
65+
Source:
US
Consumer
Expenditure
Survey,
2007-‐08
29
8
December
2010
30. Housing
spend
2008
25,000
Average
annual
spend
by
age
of
household
20,000
reference
person
($US)
15,000
10,000
5,000
-‐
<25
25-‐34
35-‐44
45-‐54
55-‐64
65+
Source:
US
Consumer
Expenditure
Survey,
2007-‐08
30
8
December
2010
31. Apparel
spend
2008
2,500
Average
annual
spend
by
age
of
household
2,000
reference
person
($US)
1,500
1,000
500
-‐
<25
25-‐34
35-‐44
45-‐54
55-‐64
65+
Source:
US
Consumer
Expenditure
Survey,
2007-‐08
31
8
December
2010
32. Health
spend
2008
5,000
4,500
Average
annual
spend
by
age
of
household
4,000
3,500
reference
person
($US)
3,000
2,500
2,000
1,500
1,000
500
-‐
<25
25-‐34
35-‐44
45-‐54
55-‐64
65+
Source:
US
Consumer
Expenditure
Survey,
2007-‐08
32
8
December
2010
33. Educa?on
spend
2008
2,000
1,800
Average
annual
spend
by
age
of
household
1,600
1,400
reference
person
($US)
1,200
1,000
800
600
400
200
-‐
<25
25-‐34
35-‐44
45-‐54
55-‐64
65+
Source:
US
Consumer
Expenditure
Survey,
2007-‐08
33
8
December
2010
34. Social
security
spend
2008
25,000
Average
annual
spend
by
age
of
household
20,000
reference
person
($US)
15,000
10,000
5,000
-‐
<25
25-‐34
35-‐44
45-‐54
55-‐64
65+
Source:
US
Consumer
Expenditure
Survey,
2007-‐08
34
8
December
2010
35. Concluding
messages
Future
demographic
marke?ng
techniques
must
balance
quan?ta?ve
demographic
forecasts
with
qualita?ve
forecasts
New
global
demographics
will
challenge
na?onal
&
interna?onal
management
of
an
ageing
popula?on
and
a
shrinking
workforce
Changing
lifecycles
require
micro-‐segmenta?on
in
order
to
reach
and
service
the
demands
of
new
genera?ons
New
era
of
collabora?on
between
companies
and
consumer
who
are
increasingly
able
to
sa?sfy
themselves
As
lifecycles
change
so
does
the
?meline
of
purchasing
decisions
–
earlier
in
some
cases
and
delayed
in
others
35
8
December
2010
36. Arigato
gozaimasu!
Ques?ons?
JOEL
BEVIN
joelfsb@gmail.com
UNIVERSITY
OF
POMPEU
FABRA
(BARCELONA)
8
December
2010