- 'Chef' doesn't mean that you're the best cook, it simply means 'boss.' (Tom Colicchio). - The chef is the ultimate artist playing on all the senses - sight, smell, touch, sound and TASTE. - Being a chef today is being a rockstar, but the traditional path involves low wages, long hours and mundane tasks. - But in a democratized industry (with platforms like EatWith, VizEat, Feastly and more), self-taught cooks are fast-tracking their rise from cook to chef. - For chefs today, being the best in the kitchen is not enough. - Chefs must be original, touchable, tasteable, and inspiring. They must find a way of sharing their art with people all around the world, not just with people with a seat at the table. - BECAUSE FOOD IS NOT WHAT YOU COOK, BUT ABOUT WHAT YOU MAKE OTHERS TASTE.