SlideShare a Scribd company logo

Fresh Networks presentation: Case studies in social networks monetisation

•Download as PPT, PDF•
•
Joanne Jacobs
Joanne Jacobs
TechnologyBusiness
1 of 27
What’s the Value?: Monetising online communities and building value Joanne Jacobs Social Media Consultant [email_address] @joannejacobs bgsbjj
Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value & Social Media 1 ,[object Object],[object Object],[object Object]
Value and Social Media 2 ,[object Object],[object Object],[object Object]
Facts and Stats (1) December 2008, Source: http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/
Facts and Stats (2) January 2009, Source: http://pewinternet.org/~/media//Files/Reports/2009/PIP_Adult_social_networking_data_memo_FINAL.pdf.pdf
Facts and Stats (3) January 2009, Source: http://www.emarketer.com/
Facts and Stats (4) March 2009, Source: http://www.coremetrics.co.uk/solutions/industry-report.php
Facts & Stats (5) March 2009, Source: http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
Sharing Stories TOP DOWN BOTTOM UP
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
Clicking this….
… takes you to e-tailing partner.
Emergent Opportunities for Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rethinking monetisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook Marketing
Webtrends
 
Integrating pr, search, and social 6 28-2011
Integrating pr, search, and social 6 28-2011Integrating pr, search, and social 6 28-2011
Integrating pr, search, and social 6 28-2011
451 Marketing
 
Social CRM: A Function or a Business Strategy
Social CRM: A Function or a Business StrategySocial CRM: A Function or a Business Strategy
Social CRM: A Function or a Business Strategy
Anandan Pillai
 
Brief intro Facebook Marketing
Brief intro Facebook MarketingBrief intro Facebook Marketing
Brief intro Facebook Marketing
Webtrends
 
Fans
FansFans
Fans
Paul Warren
 
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...
Timothy Nordvedt
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media Analytics
Amy Vernon
 
The Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsThe Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media Analytics
Socialmetrix
 

Recommended

How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook Marketing
Webtrends
 
Integrating pr, search, and social 6 28-2011
Integrating pr, search, and social 6 28-2011Integrating pr, search, and social 6 28-2011
Integrating pr, search, and social 6 28-2011
451 Marketing
 
Social CRM: A Function or a Business Strategy
Social CRM: A Function or a Business StrategySocial CRM: A Function or a Business Strategy
Social CRM: A Function or a Business Strategy
Anandan Pillai
 
Brief intro Facebook Marketing
Brief intro Facebook MarketingBrief intro Facebook Marketing
Brief intro Facebook Marketing
Webtrends
 
Fans
FansFans
Fans
Paul Warren
 
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...
Timothy Nordvedt
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media Analytics
Amy Vernon
 
The Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsThe Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media Analytics
Socialmetrix
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
eCairn
 
Measuring your social media effectiveness
Measuring your social media effectivenessMeasuring your social media effectiveness
Measuring your social media effectiveness
Mandi Bateson
 
Connector social media pres long version
Connector social media pres long versionConnector social media pres long version
Connector social media pres long version
Conors Company
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
Raven Tools
 
Chapter 9 (social media for consumer insights)
Chapter 9 (social media for consumer insights)Chapter 9 (social media for consumer insights)
Chapter 9 (social media for consumer insights)
Jawad Chaudhry
 
Introduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media AnalyticsIntroduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media Analytics
Dr Matt McDougall
 
A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence
Casey Knox
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
Peter Tutty
 
Conference Board Nov19
Conference Board Nov19Conference Board Nov19
Conference Board Nov19
davidhargreaves
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
Brian Honigman
 
Social Media Analytics and ROI tracking
Social Media Analytics and ROI trackingSocial Media Analytics and ROI tracking
Social Media Analytics and ROI tracking
Brianna Smith
 
Sales voorbeelden in social media
Sales voorbeelden in social mediaSales voorbeelden in social media
Sales voorbeelden in social media
Roy Ploum
 
Social media marketing plan(1)
Social media marketing plan(1)Social media marketing plan(1)
Social media marketing plan(1)
AJ Ramos
 
Simon Dang SES London 2 25 2011 Final
Simon Dang SES London 2 25 2011 FinalSimon Dang SES London 2 25 2011 Final
Simon Dang SES London 2 25 2011 Final
Simon Dang
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
SALISBURY UNIVERSITY -- Social Media Marketing Class
 
Driving social media analytics
Driving social media analyticsDriving social media analytics
Driving social media analytics
Perry Drake
 
Competitive Intelligence: Social Listening in Practice
Competitive Intelligence: Social Listening in PracticeCompetitive Intelligence: Social Listening in Practice
Competitive Intelligence: Social Listening in Practice
Brandwatch
 
ROI Management and Measurement on Social Media
ROI Management and Measurement on Social MediaROI Management and Measurement on Social Media
ROI Management and Measurement on Social Media
Tâm Nguyễn Đức Minh
 
Social media: A Stakeholder View
Social media: A Stakeholder ViewSocial media: A Stakeholder View
Social media: A Stakeholder View
Anandan Pillai
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Brian Honigman
 
Social Media Exchange: Blasting Through Barriers - Applying social media to 3...
Social Media Exchange: Blasting Through Barriers - Applying social media to 3...Social Media Exchange: Blasting Through Barriers - Applying social media to 3...
Social Media Exchange: Blasting Through Barriers - Applying social media to 3...
Joanne Jacobs
 
Like Minds February 2010 Keynote
Like Minds February 2010 KeynoteLike Minds February 2010 Keynote
Like Minds February 2010 Keynote
Joanne Jacobs
 

More Related Content

What's hot

eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
eCairn
 
Connector social media pres long version
Connector social media pres long versionConnector social media pres long version
Connector social media pres long version
Conors Company
 
Sales voorbeelden in social media
Sales voorbeelden in social mediaSales voorbeelden in social media
Sales voorbeelden in social media
Roy Ploum
 
Social media marketing plan(1)
Social media marketing plan(1)Social media marketing plan(1)
Social media marketing plan(1)
AJ Ramos
 

What's hot (20)

eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
 
Measuring your social media effectiveness
Measuring your social media effectivenessMeasuring your social media effectiveness
Measuring your social media effectiveness
 
Connector social media pres long version
Connector social media pres long versionConnector social media pres long version
Connector social media pres long version
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
 
Chapter 9 (social media for consumer insights)
Chapter 9 (social media for consumer insights)Chapter 9 (social media for consumer insights)
Chapter 9 (social media for consumer insights)
 
Introduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media AnalyticsIntroduction into Social Media and Social Media Analytics
Introduction into Social Media and Social Media Analytics
 
A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
 
Conference Board Nov19
Conference Board Nov19Conference Board Nov19
Conference Board Nov19
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
 
Social Media Analytics and ROI tracking
Social Media Analytics and ROI trackingSocial Media Analytics and ROI tracking
Social Media Analytics and ROI tracking
 
Sales voorbeelden in social media
Sales voorbeelden in social mediaSales voorbeelden in social media
Sales voorbeelden in social media
 
Social media marketing plan(1)
Social media marketing plan(1)Social media marketing plan(1)
Social media marketing plan(1)
 
Simon Dang SES London 2 25 2011 Final
Simon Dang SES London 2 25 2011 FinalSimon Dang SES London 2 25 2011 Final
Simon Dang SES London 2 25 2011 Final
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Driving social media analytics
Driving social media analyticsDriving social media analytics
Driving social media analytics
 
Competitive Intelligence: Social Listening in Practice
Competitive Intelligence: Social Listening in PracticeCompetitive Intelligence: Social Listening in Practice
Competitive Intelligence: Social Listening in Practice
 
ROI Management and Measurement on Social Media
ROI Management and Measurement on Social MediaROI Management and Measurement on Social Media
ROI Management and Measurement on Social Media
 
Social media: A Stakeholder View
Social media: A Stakeholder ViewSocial media: A Stakeholder View
Social media: A Stakeholder View
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
 

Viewers also liked

Like Minds Finland, June 2010
Like Minds Finland, June 2010Like Minds Finland, June 2010
Like Minds Finland, June 2010
Joanne Jacobs
 
Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010
Joanne Jacobs
 

Viewers also liked (9)

Social Media Exchange: Blasting Through Barriers - Applying social media to 3...
Social Media Exchange: Blasting Through Barriers - Applying social media to 3...Social Media Exchange: Blasting Through Barriers - Applying social media to 3...
Social Media Exchange: Blasting Through Barriers - Applying social media to 3...
 
Like Minds February 2010 Keynote
Like Minds February 2010 KeynoteLike Minds February 2010 Keynote
Like Minds February 2010 Keynote
 
Like Minds Finland, June 2010
Like Minds Finland, June 2010Like Minds Finland, June 2010
Like Minds Finland, June 2010
 
Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010
 
Curating Demand: Marketing in a 24/7 world
Curating Demand: Marketing in a 24/7 worldCurating Demand: Marketing in a 24/7 world
Curating Demand: Marketing in a 24/7 world
 
On neix la filosofia, presocràtics2
On neix la filosofia, presocràtics2On neix la filosofia, presocràtics2
On neix la filosofia, presocràtics2
 
Sepsis By Dr Muhammad Akram Khan Qaim Khani
Sepsis By Dr Muhammad Akram Khan Qaim KhaniSepsis By Dr Muhammad Akram Khan Qaim Khani
Sepsis By Dr Muhammad Akram Khan Qaim Khani
 
Els debats fonamentals presocràtics3
Els debats fonamentals presocràtics3Els debats fonamentals presocràtics3
Els debats fonamentals presocràtics3
 
Monisme i pluralisme presocràtics6
Monisme i pluralisme presocràtics6Monisme i pluralisme presocràtics6
Monisme i pluralisme presocràtics6
 

Similar to Fresh Networks presentation: Case studies in social networks monetisation

Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
Ron Jacobs
 
Getting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BGetting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2B
Bonfire Marketing Company
 
Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...
Ron Jacobs
 
Ilona fpra luncheon
Ilona fpra luncheonIlona fpra luncheon
Ilona fpra luncheon
ilona418
 

Similar to Fresh Networks presentation: Case studies in social networks monetisation (20)

Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
 
Getting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BGetting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2B
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...
 
Ilona fpra luncheon
Ilona fpra luncheonIlona fpra luncheon
Ilona fpra luncheon
 
Adobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalAdobe Digitalevent V2.0final
Adobe Digitalevent V2.0final
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011
 
Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
 
Social media for bill fanning's class 06 10-11
Social media for bill fanning's class 06 10-11Social media for bill fanning's class 06 10-11
Social media for bill fanning's class 06 10-11
 
Hot topics in mktng
Hot topics in mktngHot topics in mktng
Hot topics in mktng
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping In
 
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
 
2010 PIM Conference -
2010 PIM Conference -2010 PIM Conference -
2010 PIM Conference -
 
Building Detailed Marketing Profiles to Drive Better Sales
Building Detailed Marketing Profiles to Drive Better SalesBuilding Detailed Marketing Profiles to Drive Better Sales
Building Detailed Marketing Profiles to Drive Better Sales
 
Lead Generation in B2B Communities
Lead Generation in B2B CommunitiesLead Generation in B2B Communities
Lead Generation in B2B Communities
 
Social media proposal for Amsa/Ecom
Social media proposal for Amsa/EcomSocial media proposal for Amsa/Ecom
Social media proposal for Amsa/Ecom
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshare
 

More from Joanne Jacobs

More from Joanne Jacobs (14)

The Business Case for Transmedia
The Business Case for TransmediaThe Business Case for Transmedia
The Business Case for Transmedia
 
Learning, influence and trust through social media
Learning, influence and trust through social mediaLearning, influence and trust through social media
Learning, influence and trust through social media
 
Word of Mouth for Social Enterprises
Word of Mouth for Social EnterprisesWord of Mouth for Social Enterprises
Word of Mouth for Social Enterprises
 
Media140 april2012 972003
Media140 april2012 972003Media140 april2012 972003
Media140 april2012 972003
 
Innovation through data capitalisation
Innovation through data capitalisationInnovation through data capitalisation
Innovation through data capitalisation
 
Converging Communications: The Perfect Storm
Converging Communications: The Perfect StormConverging Communications: The Perfect Storm
Converging Communications: The Perfect Storm
 
Public Sector Learning
Public Sector LearningPublic Sector Learning
Public Sector Learning
 
Which Audience? Strategy Development for Non Profit Organisations
Which Audience? Strategy Development for Non Profit OrganisationsWhich Audience? Strategy Development for Non Profit Organisations
Which Audience? Strategy Development for Non Profit Organisations
 
Mindtrek: Useful application of emergent technologies
Mindtrek: Useful application of emergent technologiesMindtrek: Useful application of emergent technologies
Mindtrek: Useful application of emergent technologies
 
Being social jjacobs
Being social jjacobsBeing social jjacobs
Being social jjacobs
 
Likemindsjj
LikemindsjjLikemindsjj
Likemindsjj
 
Gordon Gekko is Dead
Gordon Gekko is DeadGordon Gekko is Dead
Gordon Gekko is Dead
 
What Social Media Isn’t
What Social Media Isn’tWhat Social Media Isn’t
What Social Media Isn’t
 
Lifecasting Microblogging
Lifecasting MicrobloggingLifecasting Microblogging
Lifecasting Microblogging
 

Recently uploaded

The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
Malak Abu Hammad
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
Enterprise Knowledge
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
Delhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Delhi Call girls
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Igalia
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
UK Journal
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Puma Security, LLC
 

Recently uploaded (20)

Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 

Fresh Networks presentation: Case studies in social networks monetisation

  • 1. What’s the Value?: Monetising online communities and building value Joanne Jacobs Social Media Consultant [email_address] @joannejacobs bgsbjj
  • 2.
  • 3.
  • 4.
  • 5. Facts and Stats (1) December 2008, Source: http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/
  • 6. Facts and Stats (2) January 2009, Source: http://pewinternet.org/~/media//Files/Reports/2009/PIP_Adult_social_networking_data_memo_FINAL.pdf.pdf
  • 7. Facts and Stats (3) January 2009, Source: http://www.emarketer.com/
  • 8. Facts and Stats (4) March 2009, Source: http://www.coremetrics.co.uk/solutions/industry-report.php
  • 9. Facts & Stats (5) March 2009, Source: http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
  • 10.
  • 11.  
  • 12.
  • 13. Sharing Stories TOP DOWN BOTTOM UP
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.  
  • 19.
  • 20.
  • 21.
  • 22.
  • 24. … takes you to e-tailing partner.
  • 25.
  • 26.
  • 27.