Business Models in Education Bootcamp dives into the development of a business model geared towards educational innovation. This hands-on workshop explore business models in education and how to overcome certain challenges in the educational market. This was developed by Educational Entrepreneurs and modified for EdTechOrlando.com by ProfessorJosh.com

1. Business Models in
Education Bootcamp
Developed by Education Entrepreneurs & Modified by Josh Murdock professorjosh.com

2. ● Instructional Designer
● Adjunct Professor - EdTech & Social Networking
● Startup Weekend Orlando Co-Organizer
● EdTech Orlando Co-Organizer
Josh Murdock@professorjosh

3. A diverse global
community improving
education through
entrepreneurship
Action-based programs
to support education
entrepreneurs
throughout their journey
+
Bootcamps
Online Resources
Startup Digest Education
Summits
EducationEntrepreneurs.co

4. Partners

5. Objectives
● Use the business model canvas to
describe a business model
● Think innovatively about a traditional
business model
● Explain strengths and weaknesses of
some business models in education

6. Groups!
5 or Less Per Group

7. Agenda
● Welcome
● Intro to the Business Model Canvas
● Group Work on Canvas *
● Challenges in Education
● Some Trending Solutions
● Guest Entrepreneur

8. Time is a precious thing...

9. Disclaimer
There’s No Substitute
for a Great Product

10. Business Model Canvas

11. Business Model Canvas

12. Netflix (DVDs)
Convenience
No Late Fees
Suggestions
Large Library
Self-service /
Automated
Netflix.com
Mailbox / DVD
sleeves
USA
Households
Film Buffs
Families
Mainstream
Moviegoers
Monthly
Subscriptions
Envelope
Advertising
Facilities &
Staff
Inventory
Purchasing
Shipping &
Postage
DVD
Operations
Purchasing /
Negotiation
Algorithm
Development
Contracts
Suggestion
Algorithm
DVD Inventory
Postal Service
Film / TV
Studios

13. LinkedIn
Manage
Professional
Network
Targeted
Recruiting and
Advertising
Authentication
& User Data
Brand & Talent
Metrics
Self-service /
Automated
Website &
Mobile App
Sales Team
Internet Users
Recruiters/
Employers
Job Seekers
Software
Developers
Premium
Subscriptions
Talent Search,
Advertising
Web Hosting /
Infrastructure
Marketing &
Sales
Product
Development
Web Product
Development
Talent
Services &
Analytics
User Data
LinkedIn
Platform / API
Data Centers
Search
Engines
Marketing
Professionals
Sales Leads
Account
Management

14. Nespresso
Nespresso
Machines
Nespresso
Pods
Acquire &
Lock-in
Nespresso
Stores
Phone / Mail /
Website
Households
Businesses
Subscription
Sales
Retail SalesProduction
Marketing &
Branding
Distribution
Production
Marketing
Patents
Brand
Machine
Manufacturers
Coffee
Growers
Nespresso
ClubDistribution
Retailers
Production
Facilities

15. The “Traditional” University

16. The “Traditional” University
● Think of the university as a business
● Use Post-its to fill out canvas
● Use only one color Post-it
Please don’t write on the canvas!
10 Minutes

17. Share and Compare

18. Innovate & Adjust
● Pick a box as a team (10 sec)
● What changes are needed to
support your innovation?
● Use a different color Post-it
10 Minutes

19. Share Your Innovation
Volunteers?
1. What was your innovation?
2. What adjustments were needed?

20. Break!
5 Minutes

21. Challenges in Education
Business to Business (B2B)
Selling directly to institutions

22. B2B Challenges in Education

23. ● A lot of support
● Custom needs
B2B Challenges in Education

24. ● Getting your
product in the
hands of customers
● Overcoming
bureaucracy
B2B Challenges in Education

25. ● Lots of $$
● Difficult to access
B2B Challenges in Education

26. Key Questions
● How will you bypass bureaucracy?
● How will you reach customers?

27. Solutions
Direct to Consumer (B2C)

28. Solutions
Direct to Consumer (B2C)
Advantages:
● No Bureaucracy
● Easier sale
Potential Pitfalls:
● Smaller Market

29. Solutions: Freemium
● Subset of Free Features
● Pay for premium
Dropbox

30. Solutions: Freemium
Free $ $$
Individuals
Department,
School
Institution,
District

31. Solutions: Freemium
Advantages:
● Less Bureaucracy
● Users become
advocates
● Flexibility
● Demonstrate
Traction
Potential Pitfalls:
● Balance between
free & premium
● Time spent on
non-paying
customers

32. Increase of Investment

33. Increase of Investment

34. Resource Sheet!
More info available:
● Business Models
● Investment
● Canvases
bit.ly/edbusinessmodels

35. Show Your COMMUNITY
Some Love
1
Help
organize
the next
event in
your city
Attend the
next event
in your city
2 3
Checkout
other
events in
your city.
EducationEntrepreneurs.Co

36. What is it?

37. Friday April 17 -
Sunday, April 19
Register: bit.ly/SWValencia2015
Valencia Faculty,
Staff, and Students
ONLY