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Business Models in
Education Bootcamp
Developed by Education Entrepreneurs & Modified by Josh Murdock professorjosh.com
● Instructional Designer
● Adjunct Professor - EdTech & Social Networking
● Startup Weekend Orlando Co-Organizer
● EdTech ...
A diverse global
community improving
education through
entrepreneurship
Action-based programs
to support education
entrepr...
Partners
Objectives
● Use the business model canvas to
describe a business model
● Think innovatively about a traditional
business ...
Groups!
5 or Less Per Group
Agenda
● Welcome
● Intro to the Business Model Canvas
● Group Work on Canvas *
● Challenges in Education
● Some Trending S...
Time is a precious thing...
Disclaimer
There’s No Substitute
for a Great Product
Business Model Canvas
Business Model Canvas
Netflix (DVDs)
Convenience
No Late Fees
Suggestions
Large Library
Self-service /
Automated
Netflix.com
Mailbox / DVD
sleev...
LinkedIn
Manage
Professional
Network
Targeted
Recruiting and
Advertising
Authentication
& User Data
Brand & Talent
Metrics...
Nespresso
Nespresso
Machines
Nespresso
Pods
Acquire &
Lock-in
Nespresso
Stores
Phone / Mail /
Website
Households
Businesse...
The “Traditional” University
The “Traditional” University
● Think of the university as a business
● Use Post-its to fill out canvas
● Use only one colo...
Share and Compare
Innovate & Adjust
● Pick a box as a team (10 sec)
● What changes are needed to
support your innovation?
● Use a different ...
Share Your Innovation
Volunteers?
1. What was your innovation?
2. What adjustments were needed?
Break!
5 Minutes
Challenges in Education
Business to Business (B2B)
Selling directly to institutions
B2B Challenges in Education
● A lot of support
● Custom needs
B2B Challenges in Education
● Getting your
product in the
hands of customers
● Overcoming
bureaucracy
B2B Challenges in Education
● Lots of $$
● Difficult to access
B2B Challenges in Education
Key Questions
● How will you bypass bureaucracy?
● How will you reach customers?
Solutions
Direct to Consumer (B2C)
Solutions
Direct to Consumer (B2C)
Advantages:
● No Bureaucracy
● Easier sale
Potential Pitfalls:
● Smaller Market
Solutions: Freemium
● Subset of Free Features
● Pay for premium
Dropbox
Solutions: Freemium
Free $ $$
Individuals
Department,
School
Institution,
District
Solutions: Freemium
Advantages:
● Less Bureaucracy
● Users become
advocates
● Flexibility
● Demonstrate
Traction
Potential...
Increase of Investment
Increase of Investment
Resource Sheet!
More info available:
● Business Models
● Investment
● Canvases
bit.ly/edbusinessmodels
Show Your COMMUNITY
Some Love
1
Help
organize
the next
event in
your city
Attend the
next event
in your city
2 3
Checkout
...
What is it?
Friday April 17 -
Sunday, April 19
Register: bit.ly/SWValencia2015
Valencia Faculty,
Staff, and Students
ONLY
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Business Models in Education Bootcamp - Valencia College

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Business Models in Education Bootcamp dives into the development of a business model geared towards educational innovation. This hands-on workshop explore business models in education and how to overcome certain challenges in the educational market. This was developed by Educational Entrepreneurs and modified for EdTechOrlando.com by ProfessorJosh.com

Published in: Education
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Business Models in Education Bootcamp - Valencia College

  1. 1. Business Models in Education Bootcamp Developed by Education Entrepreneurs & Modified by Josh Murdock professorjosh.com
  2. 2. ● Instructional Designer ● Adjunct Professor - EdTech & Social Networking ● Startup Weekend Orlando Co-Organizer ● EdTech Orlando Co-Organizer Josh Murdock@professorjosh
  3. 3. A diverse global community improving education through entrepreneurship Action-based programs to support education entrepreneurs throughout their journey + Bootcamps Online Resources Startup Digest Education Summits EducationEntrepreneurs.co
  4. 4. Partners
  5. 5. Objectives ● Use the business model canvas to describe a business model ● Think innovatively about a traditional business model ● Explain strengths and weaknesses of some business models in education
  6. 6. Groups! 5 or Less Per Group
  7. 7. Agenda ● Welcome ● Intro to the Business Model Canvas ● Group Work on Canvas * ● Challenges in Education ● Some Trending Solutions ● Guest Entrepreneur
  8. 8. Time is a precious thing...
  9. 9. Disclaimer There’s No Substitute for a Great Product
  10. 10. Business Model Canvas
  11. 11. Business Model Canvas
  12. 12. Netflix (DVDs) Convenience No Late Fees Suggestions Large Library Self-service / Automated Netflix.com Mailbox / DVD sleeves USA Households Film Buffs Families Mainstream Moviegoers Monthly Subscriptions Envelope Advertising Facilities & Staff Inventory Purchasing Shipping & Postage DVD Operations Purchasing / Negotiation Algorithm Development Contracts Suggestion Algorithm DVD Inventory Postal Service Film / TV Studios
  13. 13. LinkedIn Manage Professional Network Targeted Recruiting and Advertising Authentication & User Data Brand & Talent Metrics Self-service / Automated Website & Mobile App Sales Team Internet Users Recruiters/ Employers Job Seekers Software Developers Premium Subscriptions Talent Search, Advertising Web Hosting / Infrastructure Marketing & Sales Product Development Web Product Development Talent Services & Analytics User Data LinkedIn Platform / API Data Centers Search Engines Marketing Professionals Sales Leads Account Management
  14. 14. Nespresso Nespresso Machines Nespresso Pods Acquire & Lock-in Nespresso Stores Phone / Mail / Website Households Businesses Subscription Sales Retail SalesProduction Marketing & Branding Distribution Production Marketing Patents Brand Machine Manufacturers Coffee Growers Nespresso ClubDistribution Retailers Production Facilities
  15. 15. The “Traditional” University
  16. 16. The “Traditional” University ● Think of the university as a business ● Use Post-its to fill out canvas ● Use only one color Post-it Please don’t write on the canvas! 10 Minutes
  17. 17. Share and Compare
  18. 18. Innovate & Adjust ● Pick a box as a team (10 sec) ● What changes are needed to support your innovation? ● Use a different color Post-it 10 Minutes
  19. 19. Share Your Innovation Volunteers? 1. What was your innovation? 2. What adjustments were needed?
  20. 20. Break! 5 Minutes
  21. 21. Challenges in Education Business to Business (B2B) Selling directly to institutions
  22. 22. B2B Challenges in Education
  23. 23. ● A lot of support ● Custom needs B2B Challenges in Education
  24. 24. ● Getting your product in the hands of customers ● Overcoming bureaucracy B2B Challenges in Education
  25. 25. ● Lots of $$ ● Difficult to access B2B Challenges in Education
  26. 26. Key Questions ● How will you bypass bureaucracy? ● How will you reach customers?
  27. 27. Solutions Direct to Consumer (B2C)
  28. 28. Solutions Direct to Consumer (B2C) Advantages: ● No Bureaucracy ● Easier sale Potential Pitfalls: ● Smaller Market
  29. 29. Solutions: Freemium ● Subset of Free Features ● Pay for premium Dropbox
  30. 30. Solutions: Freemium Free $ $$ Individuals Department, School Institution, District
  31. 31. Solutions: Freemium Advantages: ● Less Bureaucracy ● Users become advocates ● Flexibility ● Demonstrate Traction Potential Pitfalls: ● Balance between free & premium ● Time spent on non-paying customers
  32. 32. Increase of Investment
  33. 33. Increase of Investment
  34. 34. Resource Sheet! More info available: ● Business Models ● Investment ● Canvases bit.ly/edbusinessmodels
  35. 35. Show Your COMMUNITY Some Love 1 Help organize the next event in your city Attend the next event in your city 2 3 Checkout other events in your city. EducationEntrepreneurs.Co
  36. 36. What is it?
  37. 37. Friday April 17 - Sunday, April 19 Register: bit.ly/SWValencia2015 Valencia Faculty, Staff, and Students ONLY

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