Gen Y consuming habits

1. Who’s the
Gen Y
!
!
!
consumer ?

2. 18 - 35
years old
1/4
Biggest
Y
Gen
of the total population
consumer group

3. We leave the family home
…
older

4. We study
…
longer

5. We integrate the professional world
…
later

6. Our long-lasting relationships are
delayed

7. We’re
sceptic
about
politics

8. Our budget is
tighter

9. …and the society pushes us to
even
more
consume

10. Parents
are here
to help for
important expenses

11. …but we assume our
treats ourselves
(clothing, going-out, etc.)

12. We want
to blend in

13. …but also to
stand out by our
talents

14. We want to
look good
no matter what

15. We need
aesthetics

16. …and
function

17. cl
our
ike
e l
W
hes
ot
s
sh
yli
t
&
al,
on
ti
nc
-fu l
lti
u
m
ica
om
on
ec

18. We’re not
really
al
oy
l
!
!
to a certain
spot

19. We’re not very
patient
either

20. We look for
immediate
satisfaction

21. We buy products that
reflects
us

22. We
spend
easily
& love shopping

23. …But we pay close attention to
the
promotions

24. We’re
multi-channel
shoppers

25. We buy
online

26. …but still prefer
retail stores

27. We like to try
new
&
innovative
things

28. We get bored
quickly

29. We’re
tech-savvy

30. Parents
influence our consuming decisions

31. …but we also influence
theirs

32. as do
friends &
girlfriends
(or boyfriends)

33. We’re
stressed

34. …and
multi-connected

35. We love to go to
the
movies
most of all

36. We like to be
entertained

37. We like
&
music
action

38. We like
original,
humorous
authentic
&
commercials

39. …but
Peer influence
is higher than commercials

40. We have appetite for
information

41. We look for
quality & value

42. …but also
fastness
&
good service

43. We like the
buying process
to be easy

44. We appreciate being
guided clearly

45. We like to be
treated
personally
& friendly

46. We want our brands
to be totally
clear
with us

47. We like to be asked our
opinion

48. So Yes, we are a
complex
customer

49. But if satisfied, we can
benefit
your brand
like never before

50. Author
Jérémie Lorrain
Co-Founder of nail art company
Úñica. French, Fashionista,
Blogger, Entrepreneur, Businessman,
Model, Salesperson, Ambitious, Very
Open-minded, People and
Opportunity-Oriented.
Share your impressions, comments & secrets:
jeremie.lorrain@gmail.com