This presentation is part of a keynote speech by Jan Schaffer, executive director of J-Lab, at the Connecting Communities Conference on May 24 at the BBC College of Journalism at MediaCityUK in Salford, United Kingdom.
2. Five Models of Collaboration
Distributive partnerships. Republishing content another
news outlet created.
Co-reporting partnerships. Working together on reporting a
story.
Content-creation partnerships. Creating content usually for
a legacy media partner.
Networked journalism partnerships. Memberships in
formal metro-area blog or news-site networks.
Civic engagement partnerships. Juicing the involvement of
citizens in public hearings or issues.
3. News Scoops – Not Enough
MSM needed to beef up content
News Startups needed some
megaphones
17. Successful Journalism Networks
Honored the independence of the smaller sites.
Gave the network partners visibility.
Provided a community editor to spearhead the
effort.
Provided some training – in social media, in selling
ads, in legal issues – for the smaller sites.
18. Less Successful Networks
Partners were required to use a specific content
management system.
Leadership changed: editors or community managers
disappeared over the course of the project.
Resources disappeared.
The network was secret – not marketed well in the
community.