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Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
Charlotte
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Charlotte

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  • 1. The Charlotte Observer First glance: Hyper-local partnerships
  • 2. Charlotte Observer Partners
  • 3. Early headlines <ul><li>The printed Observer has benefited more than expected from content sharing </li></ul><ul><li>Passion for the community is a better motivator than money for our partners </li></ul><ul><li>Training and forums are important </li></ul><ul><li>Sustainability and growth are now Job One </li></ul>
  • 4. Community panels on hyperlocal sites
  • 5. Training
  • 6. Early headlines from our partners <ul><li>Content sharing has been valuable, including between partners in the “Charlotte News Network” </li></ul><ul><li>Big uptick in traffic on specific stories </li></ul><ul><li>Observer brand is valuable </li></ul><ul><li>Training was a plus, especially ad training </li></ul><ul><li>What does future hold? </li></ul>
  • 7. Some examples of content
  • 8. &nbsp;
  • 9. &nbsp;
  • 10. &nbsp;
  • 11. &nbsp;
  • 12. &nbsp;
  • 13. <ul><li>ag </li></ul>
  • 14. Still in progress <ul><li>Advertising </li></ul><ul><li>Removing technology as a barrier to launch </li></ul><ul><li>Sustainability for multiple sites </li></ul>
  • 15. Close-up on Villa Heights <ul><li>Diverse, economically challenged central city area of Charlotte </li></ul><ul><li>We offered intensive coaching sessions on journalism and advertising sales, as well as posted their material on our own website </li></ul><ul><li>Computer access is an issue; what about cell phones? </li></ul>
  • 16. Street scene near Villa Heights
  • 17. &nbsp;
  • 18. Thank you to: jLab: The Institute for Interactive Learning Jan Schaffer John S. and James L. Knight Foundation Our hyper-local partners Questions: Steve Gunn: [email_address] 704-358-5077. Editor for Innovations Alicia Roberts: [email_address] Project coordinator

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