Many people think of science as abstract and numerical. But most of science is remarkably visual. Design plays an important role in science communication, but it’s more than just creating pretty pictures. Joe Hanson (biologist and host/writer of PBS Digital Studios' It's Okay To Be Smart) and Jennifer Jongsma (Director of Production at Annual Reviews, a nonprofit organization whose mission is to provide the worldwide scientific community with a useful and intelligent synthesis of the primary research literature for a broad spectrum of scientific disciplines) will lead a discussion about the creative side of discovery and the new approaches to communicating science through visual expression. We’ll show examples of successful design and less-than-successful design, and explore and how designers and scientists can work together to communicate through an engaging and accessible language.

1. Design and Science
More than just a pretty picture
SXSW 2013 - #designsci
Saturday, March 9, 13

2. Jennifer Jongsma
Director of Production, Annual Reviews
www.annualreviews.org
jj@annualreviews.org
@yenn
Joe Hanson
It’s Okay to Be Smart (A Blog about Science and a YouTube Show from PBS Digital Studios)
http://www.itsokaytobesmart.com/
@jtotheizzoe
Saturday, March 9, 13

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4. Make me look
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5. Make me look
Make me understand
Saturday, March 9, 13

6. Make me look...
...with representations
Saturday, March 9, 13

7. Make me look...
...with re-presentations
...re-presentations mean decisions
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12. Make me look...
...but be responsible
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13. Make me understand...
What do you want me to see?
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16. The Bad...
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18. Pretty, but what’s this story?
The most important discovery of 2012 . . .
CERN uses Comic Sans!
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20. We need better style vocabulary in
science.
“This is ugly” is not enough.
Saturday, March 9, 13

21. The Good...
Kapil Bhagat
Saturday, March 9, 13

22. Art as abstract (the scientific kind).
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23. Art as illustration.
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24. The science speaks for itself.
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25. Complexity simplified.
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26. The story is complete.
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27. Dense or light.
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36. Make me understand...
What’s wrong with this picture?
How do we represent uncertainty?
How do we represent probability?
What’s the difference?
Where does the metaphor fall apart?
Saturday, March 9, 13

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39. Signaling Mechanisms Linking Neuronal Activity to Gene
Expression and Plasticity of the Nervous System
Steven W. Flavell and Michael E. Greenberg
Saturday, March 9, 13

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43. Motors, Switches, and Contacts in the Replisome
Samir M. Hamdan and Charles C. Richardson
Saturday, March 9, 13

44. Motors, Switches, and Contacts in the Replisome
Samir M. Hamdan and Charles C. Richardson
Saturday, March 9, 13

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46. Resources to help
Impressions Matter: Embracing art
and design in research and science
communication (Mendeley library):
bit.ly/designsci
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47. Questions?
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50. Hydrogene
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51. Henry Reich
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53. Drew Goodsell
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59. headlikeanorange
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63. Thank you!
SXSW 2013 - #designsci
Saturday, March 9, 13

64. Gaseous Galaxy Halos
M.E. Putman, J.E.G. Peek, and M.R. Joung
Saturday, March 9, 13