2. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Healthy Bones
Let us understand Bones
• Bones are responsible for almost all strength of human
skeleton.
• Bones undergo remodeling throughout life.
• We reach our maximum bone strength by about age 30.
• After that we slowly start losing bone as our body
absorbs less of calcium
• Everyone should therefore consume adequate amounts
of calcium throughout lifetime
• It pays later in life with increasing age.
3. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Facts on Calcium
•Calcium is essential to maintaining body health.
•The body needs calcium to maintain strong bones and
teeth.
• It is also required to ensure proper functioning of
muscles and nerves.
•Calcium helps blood vessels circulate blood in the
body and help release hormones and enzymes.
•The body stores about 99 percent of its calcium in the
bones and teeth to help make and keep them strong.
•Less than 1% of total body calcium is needed to
support the critical metabolic functions.
4. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Who Needs Calcium
Postmenopausal women
•Menopause leads to bone loss because decrease in
estrogen production
•It increases bone resorption and decrease calcium
absorption.
•Women at this stage are more prone to osteoporosis.
•Amenorrheic women
A condition with reduced circulating estrogen levels
which has a negative effect on calcium balance.
• Amenorrheic women can have decreased calcium
absorption and higher urinary calcium excretion rates.
•Have a lower rate of bone formation than healthy
women.
5. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Who Needs Calcium
Individuals with lactose intolerance
Lactose-intolerant individuals are at risk of
calcium inadequacy as they avoid dairy
products
Vegetarians
Vegetarians might absorb less calcium
due to presence of phytic acid and oxalic
acid which can inhibit Calcium absorption
6. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Who Needs Calcium
Age and life stage:
•Young children need higher amount of calcium
for bones and teeth.
•Absorption decreases to 15%–20% in adulthood
and continues to decrease as we age
•Recommended to have Calcium intakes in
older age.
Sodium intakes:
•High sodium intake increases urinary calcium
excretion.
7. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Who Needs Calcium
Caffeine intake:
•The high intake of coffee and tea
can modestly increase calcium
excretion and reduce absorption.
Alcohol intake:
•It can affect calcium status by reducing its
absorption by inhibiting enzymes in the liver that
help convert vitamin D to its active form.
8. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Calcium & Health
• Calcium deficiency is usually due to an
inadequate intake of calcium.
• When blood calcium levels drop too low, the
vital mineral is "borrowed" from the bones.
• Diet with low amounts of calcium is not able to
maintain strong bones and body health.
•Habit of promoting bone health should begin in
childhood and continue throughout our lifetime.
9. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Calcium, Vitamin D and Osteoporosis
*The U.S. Food and Drug Administration authorized a health claim related to calcium,
Vitamin D and osteoporosis for foods and supplements (21 CFR 101.72(f))
10. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORKFAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
How Much Do We Need!
RDA for Indians as per Indian Council For Medical Research (ICMR)
Children aged between 1-9 Yrs: 600 mg
Children & Adolescents aged between 10-17 Yrs: 800 mg
Adults: Women (1200 mg), Men (600 mg)
11. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Strong Bones … Strong Foundation
Today’s Life is
demanding at every
stage.
Are you prepared
meeting them!!
13. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Well Calcium Complex:
Unique Features & Benefits
•Calcium Citrate Malate: one of the most effective
and bio-available forms of calcium that helps maintain
normal bone density and development
•Vitamin D3: Helps optimize Calcium absorption
•Magnesium: Supports bone structure and helps in
bio-chemical reactions
•Vitamin K2-7: Helps in flow of Calcium from blood
stream. May help to inhibit arterial calcification and
promote cardiovascular health
•Zinc Amino Acid Chelate : One of the most
effective and bio-available forms of zinc that helps in
metabolic functions and strengthen immunity
14. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Vitamin K
Modern day “Missing Llink” to increase the bone density
•Natto is an ancient Japanese food made of fermented
Soyabean.
•Natto have the highest concentration of vitamin K2-7
(Form of Vitamin K) in the human diet.
•Vitamin K has been linked to osteoblasts.
•Osteoblasts are important cells responsible for bone
formation.
•Vitamin K2-7 helps in flow of calcium from blood stream
to bones and may help to inhibit arterial calcification and
promote cardiovascular health.
15. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
Nutrients: Well Calcium Complex
Nutritional Information Per Tablet (Approximate Values)
Energy 0.0 Kcal
Protein 0.0 g
Fat 0.0 g
Carbohydrate 0.0.g
Calcium Citrate Malate 250 mg
Magnesium Oxide 150 mg
Zinc Amino Acid Chelate 5 mg
Vitamin K2-7 50 mcg
Vitamin D3 3.125 mcg
18. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORKFAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
are you ready to step into
Caution
Modicare Well Calcium Complex is not intended to diagnose, treat, cure or prevent
any disease. The information is intended for educational purpose only. Consumers
with specific medical conditions should consult their physician before taking our
dietary supplement.
19. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORKFAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
are you ready to step into
THANKS
20. FAIRPLAY QUALITY CREATIVITY & INNOVATION TEAMWORK
RDA of Nutrients
Summary of RDA for Indians as per Indian Council For Medical Research (ICMR)
Group Particulars
Body weight
(kg)
Calcium
(mg/d)
Magnesium
(mg/d)
Zinc
(mg/d)
Man Sedentary/Moderate/Heavy 60 600 340 12
Woman Sedentary/Moderate/Heavy 55 1200 310 10
Woman Pregnant 55 1200 310 10
Woman Lactating (0-12months) 55 1200 310 12
Infants 0-6 months 5.4 500 30 x
6-12 months 8.4 500 45 x
Children 1-3 years 12.9 600 50 5
Children 4-6 years 18 600 70 7
Children 7-9 years 25.1 600 100 8
Boy 10-12 years 34.3 800 120 9
Girl 10-12 years 35 800 160 9
Boy 13-15 years 47.6 800 165 11
Girl 13-15 years 46.6 800 210 11
Boy 16-17 years 55.4 800 195 12
Girl 16-17 years 52.1 800 235 12
Editor's Notes
Welcome to Modicare Well Calcium Complex Presentation!!
We are introducing a much awaited health supplement in India..after a well and wide research & development…with unique formulation. This will make our food supplement basket more filled with better options to consultants and their customers.
Bones are weight bearing organ of human body and it is responsible for almost all strength of human skeleton.
Bones throughout life experiences remodeling since old bone tissue gets worn-out and fresh bone is produced.
We reach our maximum bone strength by about age 30.
After that we slowly start losing bone as our body absorbs less of calcium as we age.
Everyone should therefore consume adequate amounts of calcium throughout childhood, adolescence, and early adulthood to maintain peak bone mass so that it pays later in life with increasing age.
Self explainatory
Postmenopausal womenMenopause leads to bone loss because decreases in estrogen production both increase bone resorption and decrease calcium absorption. Osteoporosis, a disorder characterized by porous and fragile bones that can lead to fractures..
Amenorrheic women Amenorrhea, the condition in which menstrual periods stop or fail to initiate in women of childbearing age, results from reduced circulating estrogen levels that, in turn, have a negative effect on calcium balance. Amenorrheic women with anorexia nervosa have decreased calcium absorption and higher urinary calcium excretion rates, as well as a lower rate of bone formation than healthy women. Amenorrhea, the condition in which menstrual periods stop or fail to initiate in women of childbearing age, results from reduced
circulating estrogen levels that, in turn, have a negative effect on calcium balance. Amenorrheic women can have decreased calcium absorption and higher urinary calcium excretion rates, as well as a lower rate of bone formation than healthy women.
Sodium intakes: high sodium intake increases urinary calcium excretion.
Caffeine intake: The high intake of this stimulant in coffee and tea can modestly increase calcium excretion and reduce absorption.
Alcohol intake: alcohol intake can affect calcium status by reducing its absorption and by inhibiting enzymes in the liver that help convert vitamin D to its active form.
Individuals with lactose intolerance Lactose intolerance refers to symptoms (such as bloating, flatulence, and diarrhea) that occur
when one consumes more lactose, the naturally occurring sugar in milk. Lactose-intolerant individuals are at risk of calcium inadequacy if they avoid dairy products.
VegetariansVegetarians might absorb less calcium than omnivores because they consume more plant products containing oxalic and phytic acids. phytic acid and oxalic acid, found naturally in some plants, bind to calcium and can inhibit its absorption.
Age and life stage:
Young children need higher amount of calcium in their growing years to build strong bones and teeth. Absorption decreases to 15%–20% in adulthood and continues to decrease as people age; compared with younger adults, recommended calcium intakes are higher for females & males
in older age.
Caffeine intake: The high intake of this stimulant in coffee and tea can modestly increase calcium excretion and reduce absorption.
Alcohol intake: alcohol intake can affect calcium status by reducing its absorption and by inhibiting enzymes in the liver that help convert vitamin D to its active form.
Calcium deficiency is usually due to an inadequate intake of calcium.
When blood calcium levels drop too low, the vital mineral is "borrowed" from the bones.
If an individual's diet is low in calcium, there may not be sufficient amounts of calcium available in the blood to be returned to the bones to maintain
strong bones and body health.
Therefore healthy actions to promote bone health should begin in childhood and continue throughout our lifetime.
In 1993, the U.S. Food and Drug Administration authorized a health claim related to calcium and osteoporosis for foods and supplements. In January 2010, this health claim was expanded to include vitamin D. Model health claims include the following: "Adequate calcium throughout life, as part of a well-balanced diet, may reduce the risk of osteoporosis" and "Adequate calcium and vitamin D as part of a healthful diet, along with physical activity, may reduce the risk of osteoporosis in later life".
* The U.S. Food and Drug Administration authorized a health claim related to Calcium, Vitamin D and Osteoporosis for foods and supplements (21 CFR 101.72(f))
Bones increase in size and mass during periods of growth in childhood and adolescence, reaching peak bone mass around age 30. The greater the peak bone mass, the longer one can delay serious bone loss with increasing age. Everyone should therefore consume adequate amounts of calcium and vitamin D throughout childhood, adolescence, and early adulthood. Osteoporosis, a disorder characterized by porous and fragile bones, is a serious public health problem. Osteoporosis is most associated with fractures of the hip, vertebrae, wrist, pelvis, ribs, and other bones. Supplementation with calcium plus vitamin D can be effective in reducing fractures and falls (which can cause fractures) in older adults.
When calcium intake is low or ingested calcium is poorly absorbed, bone breakdown occurs as the body uses its stored calcium to maintain normal biological functions. Bone loss also occurs as part of the normal aging process, particularly in postmenopausal women due to decreased amounts of estrogen. Many factors increase the risk of developing osteoporosis, including being female, thin, inactive, or of advanced age; smoking cigarettes; drinking excessive amounts of alcohol; and having a family history of osteoporosis.
Although osteoporosis affects individuals of all races, ethnicities, and both genders, women are at highest risk because their skeletons are smaller than those of men and because of the accelerated bone loss that accompanies menopause. Regular exercise and adequate intakes of calcium and vitamin D are critical to the development and maintenance of healthy bones throughout the life cycle. Both weight-bearing exercises (such as walking, running, and activities where one's feet leave and hit the ground and work against gravity) and resistance exercises (such as calisthenics and that involve weights) support bone health.
Summary of RDA for Indians as per Indian Council For Medical Research (ICMR)
Self explainatory
Introduce the product. Get a warm clapping from participants.
Explain one by one. Important Nutrients and what do they do!!
Explain one by one. Important Nutrients and what do they do!!
Label claim of the product.
Self explanatory.
Self explanatory.
Need to refer through based on need. Source: ICMR.