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Key to RFID ROI: Exploiting the Six Senses of Visibility June 13 th , 2007
Auto-ID Technologies Automatic identification encompasses a wide range of technologies which have as their purpose the automation of the data entry process. These technologies include: 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  2D-Barcode Barcode Magnetic Stripe Optical Character Recognition Magnetic Ink Character Recognition Optical Mark Reader Smart Card Contact Memory Buttons Voice Recognition Wireless Auto-ID Biometrics
Wireless Auto-ID …. aka RFID 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  Cellular + GPS Near Field Passive RFID SAW Passive RFID Non-Beaconing Active RFID Flex Plex Road Loop Picture Frame Ceiling Battery Assisted Passive RFID WiFi RTLS UWB RTLS Far Field Passive RFID Active RFID + GPS NFC EAS ZigBee Beaconing Active RFID
What Is an EPC? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  Header EPC Manager Number Object Class Serial Number
Two Innovations:  EPC & RFID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EPC RFID 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
RFID: Why All the Excitement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
What is New Here?  …. Emphasis on Visibility ,[object Object],[object Object],[object Object],[object Object],06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
Why Visibility Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visibility is a prerequisite for success in a hyper-connected, globalized economy. You can’t manage or protect what you can’t see. The most urgent issues and biggest risks can’t be addressed without visibility. 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
What is Visibility? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  Location Specificity State Compliance Integrity Authenticity The Six Senses of Visibility
But Visibility Needs Vary arrival / departure, environment, within a building or room, shelf location, specific v&h coordinate unique ID, description of object, history of it activities, chain of custody, hierarchal relationship  active / in-active, physical condition, static / motion, provisioned  meet regulatory requirements, SLAs, process conformance  breached, improper handling, unauthorized possession  counterfeit or real, proper source, modified  Selection of auto-ID / RFID capabilities is entirely dependent on the visibility needs of the individual business 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  Location Specificity State Compliance Integrity Authenticity State Compliance Integrity Authenticity Location Specificity Unisys Six Senses of Visibility Auto-ID & RFID Capabilities
Industries Have Different Value Propositions Selection of value proposition is driven by individual client and industry needs and the auto-ID / RFID capabilities need to support & complement  06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  Protect The Patient Protect The Brand Optimize The SC Life Sciences Value Proposition Client Specific Requirements SOX Compliance Eliminate Loss Optimize Utilization Asset Management Value Proposition Client Specific Requirements Reduce Out of Stocks Eliminate Shrinkage Optimize The SC Retail Value Proposition Client Specific Requirements Reduce Baggage Loss Real-Time Cargo Status Optimize GSE Air Transportation Value Proposition Client Specific Requirements
Life Sciences Visibility Framework Auto-ID Enabled Capabilities to Achieve Business Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  State Compliance Integrity Authenticity Location Specificity Unisys Six Senses of Visibility Protect The Patient Protect The Brand Optimize The SC Life Sciences Value Proposition Auto-ID & RFID Capabilities Client Specific Requirements Timely Fulfillment Perfect Availability Real-time Location / Stock Status Near-real time Visibility and Physical Control Positive Product Identity Item / SKU (Packaged) Management Visibility / Control of Lots / Batches Environmental Product Quality Standards Appropriate Handling  and Storage Environmental Monitoring along the Supply Chain Automated Chain-of-Custody Record Visibility to Authorized Sellers & Trade Req’ts Ease of Documentation of Reg. Compliance Tamper-evidence at carton / bulk levels Reduced Shrinkage / Loss Location Monitoring EPC-based Mass Serialization Documented Chain of Custody Tag matching to  Centralized Records
Asset Management Visibility Framework Auto-ID Enabled Capabilities to Achieve Business Outcomes 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  State Compliance Integrity Authenticity Location Specificity Unisys Six Senses of Visibility SOX Compliance Eliminate Loss Optimize Utilization Asset Management Value Preposition Location Monitoring Near-real time Visibility and Physical Control Timely Fulfillment Perfect Availability Positive Object Identity Positive Object Identity Improved Demand Planning Ø Ø Appropriate Handling  and Storage Automated Chain-of-Custody Record Automated Chain-of-Custody Record Ø Ø Tamper Evidence of Object Assured Availability Unique Mass Serialization Documented Chain of Custody Ø Auto-ID & RFID Capabilities Client Specific Requirements
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  http://www.shipfoto.co.uk/SouthamptonNews.html An Example: Cruise Industry 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
An Example: 1 st  Decision is Physics & Form Factor ,[object Object],[object Object],[object Object],[object Object],Location of tag The Ideal Form Factor  An Alternative Form Factor  ,[object Object],[object Object],[object Object],[object Object],06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
An Example: The Cruise Ship Challenge 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  Passenger Safety Baggage Handling Business Intelligence State Compliance Integrity Authenticity Location Specificity Last Know Location Last Know Location Association with People & Places Positive Identity Positive Identity Ø Ø Ø Evacuation Confirmation Automated Chain-of-Custody Record Ø Ø Tamper Evidence Ø Ø Documented Chain of Custody Ø Food Safety Where and How Long Positive Identity Temperature Ø Tamper Evidence Verification of Source Unisys Six Senses of Visibility Cruise Industry Value Preposition Auto-ID & RFID Capabilities Client Specific Reqmts. Ø Fun & Relaxation Ø Ø Ø Ø Ø Easy and Personalized  Transactions
An Example: RFID Application Areas for the Cruise Industry 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ROI Opportunities “ Soft” Opportunities
Our Learning's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
Is Visibility the Next Big Thing? The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman For Audio Discussion:  http:// www.npr.org/templates/story/story.php?storyId =4600258 “Visibility into the movement of goods is vital to our customers' success … Our technology integration efforts are focused on enabling our customers to know, with a simple mouse click, if their shipment left Europe on a plane, or on a ship crossing the Pacific and when it was delivered by truck in Tianjin.”  Dave Barnes, UPS's CIO, Sept 6 th  2006 at the fourth annual UPS Technology Summit “ Enterprises who are proactive and develop a Global Supply Visibility and Performance Program have had fewer disruptions, reduce inventory and have increased quality over companies that do not have such a program,” Sudy Bharadwaj, Sept 5 th  2006, Vice President of Aberdeen Group.  06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
Where is my stuff? … Is my stuff OK? ,[object Object],[object Object],[object Object],I believe in the not too distant future, we will be able to inexpensively track and status nearly anything we care about. We will have near real-time answer to “Where is my stuff” … “Is my stuff OK”. We’ll not only be able to locate our car, pet or cell phone, but our pizza delivery or the power tool we loaned to the neighbor. This will come about because of convergence of emerging location technologies, low power wireless devices, ubiquitous networks, web-based services and standards. Today we have service providers, service like voice & data from telecos, that are critical enablers. In the near future we will have “visibility Service Providers” who understand that visibility isn’t just data but an assurance to their customer to answer the questions “Where is my stuff” … “Is my stuff OK”.  Jeff Irland October  2006 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
Where is  your  stuff? Is  your  stuff OK?
 

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Key To RFID ROI: Exploiting The Six Senses Of Visibility V3

  • 1. Key to RFID ROI: Exploiting the Six Senses of Visibility June 13 th , 2007
  • 2. Auto-ID Technologies Automatic identification encompasses a wide range of technologies which have as their purpose the automation of the data entry process. These technologies include: 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page 2D-Barcode Barcode Magnetic Stripe Optical Character Recognition Magnetic Ink Character Recognition Optical Mark Reader Smart Card Contact Memory Buttons Voice Recognition Wireless Auto-ID Biometrics
  • 3. Wireless Auto-ID …. aka RFID 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page Cellular + GPS Near Field Passive RFID SAW Passive RFID Non-Beaconing Active RFID Flex Plex Road Loop Picture Frame Ceiling Battery Assisted Passive RFID WiFi RTLS UWB RTLS Far Field Passive RFID Active RFID + GPS NFC EAS ZigBee Beaconing Active RFID
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. But Visibility Needs Vary arrival / departure, environment, within a building or room, shelf location, specific v&h coordinate unique ID, description of object, history of it activities, chain of custody, hierarchal relationship active / in-active, physical condition, static / motion, provisioned meet regulatory requirements, SLAs, process conformance breached, improper handling, unauthorized possession counterfeit or real, proper source, modified Selection of auto-ID / RFID capabilities is entirely dependent on the visibility needs of the individual business 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page Location Specificity State Compliance Integrity Authenticity State Compliance Integrity Authenticity Location Specificity Unisys Six Senses of Visibility Auto-ID & RFID Capabilities
  • 11. Industries Have Different Value Propositions Selection of value proposition is driven by individual client and industry needs and the auto-ID / RFID capabilities need to support & complement 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page Protect The Patient Protect The Brand Optimize The SC Life Sciences Value Proposition Client Specific Requirements SOX Compliance Eliminate Loss Optimize Utilization Asset Management Value Proposition Client Specific Requirements Reduce Out of Stocks Eliminate Shrinkage Optimize The SC Retail Value Proposition Client Specific Requirements Reduce Baggage Loss Real-Time Cargo Status Optimize GSE Air Transportation Value Proposition Client Specific Requirements
  • 12.
  • 13. Asset Management Visibility Framework Auto-ID Enabled Capabilities to Achieve Business Outcomes 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page State Compliance Integrity Authenticity Location Specificity Unisys Six Senses of Visibility SOX Compliance Eliminate Loss Optimize Utilization Asset Management Value Preposition Location Monitoring Near-real time Visibility and Physical Control Timely Fulfillment Perfect Availability Positive Object Identity Positive Object Identity Improved Demand Planning Ø Ø Appropriate Handling and Storage Automated Chain-of-Custody Record Automated Chain-of-Custody Record Ø Ø Tamper Evidence of Object Assured Availability Unique Mass Serialization Documented Chain of Custody Ø Auto-ID & RFID Capabilities Client Specific Requirements
  • 14.
  • 15.
  • 16. An Example: The Cruise Ship Challenge 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page Passenger Safety Baggage Handling Business Intelligence State Compliance Integrity Authenticity Location Specificity Last Know Location Last Know Location Association with People & Places Positive Identity Positive Identity Ø Ø Ø Evacuation Confirmation Automated Chain-of-Custody Record Ø Ø Tamper Evidence Ø Ø Documented Chain of Custody Ø Food Safety Where and How Long Positive Identity Temperature Ø Tamper Evidence Verification of Source Unisys Six Senses of Visibility Cruise Industry Value Preposition Auto-ID & RFID Capabilities Client Specific Reqmts. Ø Fun & Relaxation Ø Ø Ø Ø Ø Easy and Personalized Transactions
  • 17.
  • 18.
  • 19. Is Visibility the Next Big Thing? The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman For Audio Discussion: http:// www.npr.org/templates/story/story.php?storyId =4600258 “Visibility into the movement of goods is vital to our customers' success … Our technology integration efforts are focused on enabling our customers to know, with a simple mouse click, if their shipment left Europe on a plane, or on a ship crossing the Pacific and when it was delivered by truck in Tianjin.” Dave Barnes, UPS's CIO, Sept 6 th 2006 at the fourth annual UPS Technology Summit “ Enterprises who are proactive and develop a Global Supply Visibility and Performance Program have had fewer disruptions, reduce inventory and have increased quality over companies that do not have such a program,” Sudy Bharadwaj, Sept 5 th 2006, Vice President of Aberdeen Group. 06/08/09 Key to RFID ROI: Exploiting the Six Senses of Visibility Page
  • 20.
  • 21. Where is your stuff? Is your stuff OK?
  • 22.