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The Connected Planet V2
 

The Connected Planet V2

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The Connected Planet - ICT empowering connectivity and change

The Connected Planet - ICT empowering connectivity and change

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  • Techy map Mobile phone, Commuinicating, in developed an developing countried Faceb twitter
  • Connecting school, people, communities
  • Mobile planet and green planet, images
  • Globe, Zoom into countries Video IM email
  • People communicating
  • People communicating Guy filming

The Connected Planet V2 The Connected Planet V2 Presentation Transcript

  • The Connected Planet The global impact of the ICT revolution
  • Connected Planet - Mission Statement
    • Showcase the positive socio-economic impact of ICTs on
      • Society
      • Business
      • Environment
    • Highlight the importance of investment in ICTs as a mechanism for
      • Economic Growth
      • Transformation of government
      • Social Change
      • Trade
    • Create a global social media community where users can
      • Share experience, knowledge and best practices
      • Showcase innovation
      • Identify and discuss requirements for the future
      • Cut through marketing hype and form opinion through real life experience and stories
    • Use latest technology to create an on-line community that demonstrates how ICT is connecting the planet and empowering
      • Business
      • Government
      • Community
      • The Individual
  • The Story so far: 0-Billions in under two decades
    • 1.7 billion Internet users worldwide
    • 4.1 billion mobile users worldwide
    • A market worth over $4,000,000,000,000 in 2009
    • 1 trillion connected devices by 2011
    6% 7% 9% 15% 23% 40%
  • But the Planet is still not connected
    • Only 6% of Africans have Internet access of any form but 36% have mobile phones
    • China represents 48% of all Asian Internet users – but only has national penetration of 22%
    • China has only 51% mobile penetration, but over 500 million users
    • Despite the growth, the digital divide remains constant
    • The ITU plans to connect the world by 2015
  • The Connected Planet
    • TelecomTV initiative, in partnership with the ITU, the GSMA and the TIA
    • Online, Print, Film
    • Filming the socio-economic impact of ICT in 40 countries world wide
    • 40 country video reports filmed over 20 months
    • Key indicators and stats for 192 countries and principalities
    • Webisodes and Country reports released over 18 months
    • Feature-length Documentary, bringing together the video content into one film
      • Premiered at ITU World 2011
      • Available for Download and Streaming via Movie Websites
    • Connected Planet Interactive Map for access to all resources, e-book, extended versions of interviews,
    • upload of stories and progress,.
    • Full Social Media and UGC experience
    • Primary resource for education, business
  • Connected Planet Interactive Map All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.
  • Video, Resources and Key Statistical Indicators All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.
  • Social Media and User Generated Content
    • Community users up load content
      • Video
      • Documents
      • Podcasts
    • Work with ITU Youth Forum to create
      • Network of citizen journalists
      • Outreach to 150+ countries
    • Use Web 2.0 social media tools to
      • Create Community
      • Share experience and best practice
      • Build a human network
    • Embed APIs and Indicators to
      • Create business information resource
      • Educational resource
      • Community knowledge platform
    All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.
  • The Journey (tbc)
    • Americas
    • USA
    • Canada
    • Mexico
    • Brazil
    • Argentina
    • Chile
    • Cuba
    • Colombia
  • The Journey
    • Europe
    • United Kingdom
    • France
    • Germany
    • Russia
    • Sweden
    • Spain
    • Italy
    • Greece
    • Czech Republic
    • Romania
    • Turkey
    • ©
  • The Journey
    • Asia Pacific
    • China
    • Japan
    • South Korea
    • Singapore
    • Australia
    • India
    • Indonesia
    • Malaysia
    • Thailand
    • Vietnam
    • Phillippines
  • The Journey
    • Africa and the Middle East
    • Egypt
    • Israel
    • UAE
    • Morocco
    • Nigeria
    • Kenya
    • Rwanda
  • The Filming
    • Each country video report will include:
      • Ministerial Interview
      • Regulator Interview
      • Carrier Cxx Interview
      • Sponsor Interview
      • Other ICT Provider Interviews
      • Filming of latest innovations in ICT
      • Filming of projects and initiatives driven by ICT
      • Vox Pops
      • GV
  • The Mobile Planet – Key Measurables
    • TelecomTV initiative, in partnership with the ITU and the GSMA
    • Online, Print, Film
    • Sponsored by Telefonica and Ericsson
    • Over 60,000 Mobile Planet videos viewed on line
    • 5,000 books and DVDs distributed to CEOs,
    • VIPs from GSMA and TTV community
    • Press Trailer viewed over 24,500 times
    • Project picked up by global media including CNN, CNBC, BBC
    • Mobile Planet features broadcast at MWC 2008
    • Mobile Planet VIP Screening at MWC 2008
    • Mobile Planet Premiere May 2009
      • BAFTA Theatre Picadilly
      • Over 200 VIPs from carriers and mobile industry attend
    • Over 120 hours of video footage
    • Over 1,000 stock photographs
  • The Connected Planet – Partner Package
    • Key Brand and Communications Elements
      • Connected Planet Initiative and Site Launch at MWC February
      • Connected Planet Filming Journey – Feb 2010 – August 2011
      • Connected Planet Documentary – Country Reports March 2010 – Sept 2011
      • Connected Planet Features and Interviews – Support Material to Webisodes
      • Connected Planet Coffee Table Book – 5,000 copies + E-Book
      • Connected Planet promotional campaign
        • EDMs to TTV, GSMA and ITU Communities + Other Partners
        • Regional Screenings
        • TelecomTV
        • PR Campaign – Dedicated PR Partner to project plus Partner Communicaitons Activity
      • Connected Planet Regional Screenings
      • Connected Planet Podcasts
      • World Premiere at ITU TELECOM October, 2011
      • Acess to all video footage
      • Access to all still photography
  • Connected Planet Partner Engagement – The Film
    • Sponsor logo in pre-film sting
    • Sponsor logo in all supporting video stings
    • 1 bespoke 5-6 minute feature created on behalf of sponsor
    • 3 Full length executive interviews created on behalf of sponsor
    • Branding at Screenings
    • In-venue signage at screenings
    • 10 Screening invitations
    • Branding on Souvenir Programmes
    • Full Page advert in programmes
    • Congratulations video message
    • 30” spot pre and post screening
    • Executive placement in film
    • Product placement in film
    • Case Study placement in film
  • Connected Planet Partner Engagement – The Book
    • Branding on Cover
    • CEO Foreword
    • Branding on inner sleeve
    • DPS Connected Credentials advertorial
    • 500 copies for own use
    • Mention in acknowledgements
  • Connected Planet Partner Engagement – www.Connectedplanet-tv.com
    • Promoted in all print, website and e-marketing collateral - at least 150k p.m.
    • Includes Sponsorship Package for TTV Futures on Sustainability
    • Branding on all Content posted from Connected Planet journey
    • Branding in all Connected Planet Video Features
    • Branding in all Supporting Interviews
    • Branding in all Sponsor interviews
    • Skyscraper/headline branding - TTV home page and Connected Planet leader board
    • Sponsor micro-site created with link from home page
    • Sponsor sting in all video features and all video interviews hosted on web-site
    • Sponsor branding on all supporting html email campaigns
    • Connected Planet area on all TTV promotional mailers
    • Dedicated Connected Planet campaign starts January minimum two mailers per month to TTV community
  • Connected Planet Partner Funding Requirements
    • Partner Options
      • Exclusive sponsorship $2.5m or
      • 4 platinum partners @ $500k each
      • 4 regional partners @ $250k each
  • T h ank you