Internet Marketing 101 for Beginners
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This document provides an overview of internet marketing and search engine optimization. It defines internet marketing as promoting and selling products or services online. The two step process for internet marketing is outlined as getting online through establishing a website or online presence, and getting found through search engine optimization and marketing to increase visibility. Key aspects of search engine optimization discussed include keyword research, establishing an online presence, making content consistent, using relevant keywords, and repeating optimization efforts. The importance of market research to understand target customers and relevant search terms is also highlighted.
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Internet Marketing 101 for Beginners
- 2. When youโre doing this:
- 3. You may feel like this:
- 5. But wait, thereโs more:
- 6. But wait, thereโs more still:
- 7. So what to do?
- 9. marketing internet marketing the process or technique of promoting, selling, and distributing a product or service Merriam Webster, Definition 1b http://www.merriam-webster.com/dictionary/marketing aka digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the internet Wikipedia http://en.wikipedia.org/wiki/Internet_marketing
- 10. Internet Marketing Two Step Process
- 11. 1) Get online Internet Marketing Two Step Process
- 12. 1) Get online 2) Get found Internet Marketing Two Step Process
- 16. Step 2 Get found
- 19. Search Engine Optimization (SEO) Search Engine Marketing (SEM) the process of improving the visibility of a website via the โnaturalโ, โorganicโ, โalgorithmicโ, un-paid search results Wilipedia http://en.wikipedia.org/wiki/Search_engine_optimization the process of promoting websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion Wilipedia http://en.wikipedia.org/wiki/Search_engine_marketing
- 23. SEO for Beginners Market Research
- 24. SEO for Beginners Establish an online presence. Market Research
- 25. SEO for Beginners Establish an online presence. Make it consistent. Market Research
- 26. SEO for Beginners Establish an online presence. Make it consistent. Market Research Use the right words.
- 27. SEO for Beginners Establish an online presence. Make it consistent. Market Research Use the right words. Repeat.
- 28. Market research Keyword research Any organized effort to gather information about markets or customers. Wilipedia http://en.wikipedia.org/wiki/Market_research A practice used by SEO professionals to find and research actual search terms people enter into search engines while conducting a search. Wilipedia http://en.wikipedia.org/wiki/Keyword_research
- 29. Market Research Who is your customer?
- 30. Market Research Where are they likely to be online? Who is your customer?
- 31. Market Research Where are they likely to be online? What words do they use to talk about you? Who is your customer?
- 46. Google suggest
Editor's Notes
- How many search engines are here? How many social media platforms are here?
- Which is more important?
- This class is not about getting online it is about getting found.
- This class is not about getting online it is about getting found.