3. GOAL OF SPORTS PUBLIC RELATIONS
The process of maintaining favorable
relations between a sport organization and its publics
often involves balancing the marketing effects of
communication with the legal ramifications of both
the topic in question and the method of
communication itself (Kaburikas)
4. ALBERT PUJOLS
• Organization
claimed to • Pujols states that a five
Offer ten year year contract was all
contract that was offered
5. BOBBY PETRINO AND ARKANSAS UNIVERSITY
• Inappropriate relationship with
female co worker.
• Openly cheating on his wife
• Negative impact on Arkansas
University Public Relations
• Led to him being fired
6. OZZIE GUILLEN AND MIAMI MARLINS
• Time Magazine Interview he
stated that he “Loves” and
“Admires” Fidel Castro.
• Comments lead to a five game
suspension.
• First Amendments protection of
freedom of speech
7. NFL BOUNTY SCANDAL
• Gregg Williams, awarded
financial benefits to players for
vicious hits on opposing players.
• Comments caused loss of draft
picks and suspensions.
8. CLEVELAND INDIANS AND THE NEW BREED OF
PUBLIC RELATIONS
• Access to Indians organization unprecedented in Major League Baseball.
• Club president Mark Shapiro and GM Chris Antonetti to join manager Manny
Acta on Twitter.
• Lauded Tribe Social Deck to be renamed Indians Social Suite and moved
from Bleachers to Suite.
• Indians to launch innovative Social Media Ticket offer rewarding fans for
sharing discount.
