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Hva kan ikke måles i
en kvantifisert verden?
Jill Walker Rettberg

Professor i digital kultur, Universitetet i Bergen
13/1/2015
Leder for en markedskampanje i sosiale medier på
et seminar i Bergen næringsråd, 28/11/2013
Det som er så bra
med digitale
medier er at du
kan måle dem!
Stordata
Digital humaniora
Cultural analytics
Tre typer selvrepresentasjon
Skriftlig	

	

Diary: (CC) Ellen Thompson http://www.flickr.com/photos/eethompson/2142754337	

Selfie: (CC) TempusVolut http://www.flickr.com/photos/mrmorodo/11230014075	

Nicholas Felton:The Feltron Annual Report, 2007. http://feltron.com/ar07_01.html
Visuelt	

 Kvantitativt
Chronos: Find your
time. See how you are
spending your time
without lifting a
finger. chronos runs in
the background on
your phone and
automatically captures
every moment.
(dette er ikke nytt)
Benjamin Franklin’s
virtues:Temperance,
Silence, Order,
Resolution, Frugality,
Industry, Sincerity,
Justice, Moderation,
Cleanliness, Chastity,
Tranquility, Humility
We bring up our children to
expect detailed tracking
http://youtub.blogg.no/1253879937_anmerkninger_ordfrern.html
Når en professor slutter ved det humanistiske fakultet ved
UiB er det et excelark som bestemmer hvilket fagområde
den ledige stillingen skal utlyses i.(Bemanningsplanen er tatt fra sakspapirene til fakultetsstyremøtet i nov 2013)
“Photographed images do
not seem to be statements
about the world so much as
pieces of it, miniatures of
reality that anyone can
make or acquire.”
Susan Sontag, On Photography, 1973
Image: (CC) Greg Peverill-Conti 

https://www.flickr.com/photos/gregpc/8709429483
Dataism is a widespread belief
in the objective quantification and
potential tracking of all kinds of
human behavior and sociality
through online media technologies.	

José van Dijck

Professor of Media Studies
University of Amsterdam
Johanna Drucker om subjektive visualiseringer
(cc) Greg Wass https://www.flickr.com/photos/gregorywass/1310411491
data eller
digitale spor
Marwick, Status Update, page 12.
In the early twentieth century, the technology of public schooling was designed
to regulate children to work in factories: children were trained to respond to
bells, walk in lines, and perform repetitive tasks. (..) Web 2.0 technologies
function similarly, teaching their users to be good corporate citizens in the
postindustrial, post-union world by harnessing marketing techniques to boost
attention and visibility.
Hva med alt det vi
ikke kan måle?
Du må måle alt,
justere, måle igjen.
Social media marketing strategist at Bergen
Chamber of Commerce, Nov 28, 2013
Det er noen ting du ikke kan måle.
Om målingene ikke for teller alt så
må du bare måle mer! Sett opp
flere værstasjoner. Skaff mer data
så får du et mer komplett bilde.
Anders Brenna (@abrenna) to Bergen Chamber of Commerce, 28 Nov 2013.
Så hva bør vi legge til?
@jilltxt

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Hva kan ikke måles i en kvantifisert verden?

  • 1. Hva kan ikke måles i en kvantifisert verden? Jill Walker Rettberg
 Professor i digital kultur, Universitetet i Bergen 13/1/2015
  • 2. Leder for en markedskampanje i sosiale medier på et seminar i Bergen næringsråd, 28/11/2013 Det som er så bra med digitale medier er at du kan måle dem!
  • 4.
  • 5. Tre typer selvrepresentasjon Skriftlig Diary: (CC) Ellen Thompson http://www.flickr.com/photos/eethompson/2142754337 Selfie: (CC) TempusVolut http://www.flickr.com/photos/mrmorodo/11230014075 Nicholas Felton:The Feltron Annual Report, 2007. http://feltron.com/ar07_01.html Visuelt Kvantitativt
  • 6.
  • 7.
  • 8. Chronos: Find your time. See how you are spending your time without lifting a finger. chronos runs in the background on your phone and automatically captures every moment.
  • 9. (dette er ikke nytt) Benjamin Franklin’s virtues:Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Chastity, Tranquility, Humility
  • 10. We bring up our children to expect detailed tracking http://youtub.blogg.no/1253879937_anmerkninger_ordfrern.html
  • 11.
  • 12. Når en professor slutter ved det humanistiske fakultet ved UiB er det et excelark som bestemmer hvilket fagområde den ledige stillingen skal utlyses i.(Bemanningsplanen er tatt fra sakspapirene til fakultetsstyremøtet i nov 2013)
  • 13. “Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire.” Susan Sontag, On Photography, 1973
  • 14. Image: (CC) Greg Peverill-Conti 
 https://www.flickr.com/photos/gregpc/8709429483 Dataism is a widespread belief in the objective quantification and potential tracking of all kinds of human behavior and sociality through online media technologies. José van Dijck
 Professor of Media Studies University of Amsterdam
  • 15. Johanna Drucker om subjektive visualiseringer
  • 16. (cc) Greg Wass https://www.flickr.com/photos/gregorywass/1310411491 data eller digitale spor
  • 17. Marwick, Status Update, page 12. In the early twentieth century, the technology of public schooling was designed to regulate children to work in factories: children were trained to respond to bells, walk in lines, and perform repetitive tasks. (..) Web 2.0 technologies function similarly, teaching their users to be good corporate citizens in the postindustrial, post-union world by harnessing marketing techniques to boost attention and visibility.
  • 18. Hva med alt det vi ikke kan måle?
  • 19. Du må måle alt, justere, måle igjen. Social media marketing strategist at Bergen Chamber of Commerce, Nov 28, 2013
  • 20. Det er noen ting du ikke kan måle.
  • 21. Om målingene ikke for teller alt så må du bare måle mer! Sett opp flere værstasjoner. Skaff mer data så får du et mer komplett bilde. Anders Brenna (@abrenna) to Bergen Chamber of Commerce, 28 Nov 2013.
  • 22. Så hva bør vi legge til?