The first novels were epistolary, set together as chains of letters. Novels were also written as diaries.
That’s a slight simplification of what MarikaLüders actually says, but more or less her point – she wants us to focus not only on mass media, as media studies has tended to do in the twentieth century, but also on personal media, which include digital and non-digital (pre-digital) forms, suhc as diaries, scrapbooks, phone calls.
Here’s a coupleof pages from my school diary, which is almost twenty years old. There are a few prompts here, but really most of it is embellished freely. However, there’s clearly symbiosis with mass culture. The flower power reference, the sort of adapted drawing for someone vaguely The Cure-ish, a poem copied in (by popular Norwegian Jan Erik Vold). Note of a movie I saw with a friend.
Here’s a traditional photo album. Photos glued in in order with annotations. Meant to be shared with friends and family.
Currently there’s a fad for scrapbooking, where you create photo album pages more like magazine spreads. An example of how mass media can affect the genres of personal media.
Will status updates find their way into diaries and other personal media? Or did corporations like Twitter and Facebook take the idea of status updates from personal media, non-corporate (or just less corporate?) media such as SMS and
A wedding is always-already imagined as a memory, as a story.
Even when people make their own pregnancy journals they follow the same cultural templates. Congratulations – first gifts – first ultrasound…
Originally published in McSweeny’s (http://www.mcsweeneys.net/2008/7/30schmelling.html)
Personal Stories, Corporate Templates
Jill Walker Rettberg,University of Bergen<br
/>Personal Stories,<br />Corporate Templates<br />The Network as a Space and Medium for Collaborative Interdisciplinary Art PracticeBergen, November 8-10, 2009<br />Image: “iheartlatkes”, (CC) http://www.flickr.com/photos/41520827@N05/3901774629/<br />
Preformatted baby journals are examples
of normative discursive strategies that either implicitly or explicitly structure our agencies.<br />Van Dijck, José (2007) Mediated Memories in the Digital Age. Stanford, CA: Stanford UP. <br />
Mass cultural production follows templates
set up by the professional entertainment industry. Are we even more firmly colonized by commercial media today than in the 20th century?<br />Manovich, Lev (2009) ‘The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production.’ Critical Inquiry 35 (2):319-31. <br />Image:http://www.bijt.org/wordpress/2005/11/<br />