Kedar Gavane and Mangesh Chaudhari from comScore were at the ISB Digital Summit 2014 to conduct a session on advance analytics as part of the Digital Boot Camp workshop.

4. Wherever On The Internet
To
Thank You Page

5. Cash On Delivery Drop-Off

6. Contact Center Assist

7. Conversion

8. Team Strategy

9. Traditional News Company Org Structure
Print Ad Sales/
Business Development
Editorial
Sports
Technology
Lifestyle
International
Politics
Local
Strategic Decisions About Content Delivery
Content Delivery Is Tactical/No Competitive Advantage

10. Digital Age News Company Org Structure
Desktop
Page/Video Views
Avg Duration Spent
$ € £ ¥ ₹
Business Dev
Ad Ops
Technology Team
Editorial
Content Creation
Delivery

11. Impression #2
Impression #1

12. Digital
Revenue
Target
= Impressions x Avg. CPM
(Impression = Page Views x Avg. Impressions by page template)
0
10,00,000
20,00,000
30,00,000
40,00,000
50,00,000
60,00,000
70,00,000
80,00,000
90,00,000
100,00,000
Page Views
Reports
Categorization by
Social
Networks
Search
Engines
Content
Type
Platform

13. ✔

14. Source: NBC Billion Dollar Research Lab, Olympics 2012
Multi-Platform Is Here

15. Everyone Is On 4 Screens

16. ISB Digital Summit
Kedar Gavane
Mangesh Chaudhari