14. Marketing to children is big business

15. “ They aren't children as much as what we like to call ‘evolving consumers,’” Elliot Ettenberg, Marketing Executive

16. Children see over 40,000 advertisements on TV alone. With $12 billion in ads yearly aimed at youth, parents often struggle to get their children to resist the influence of commercials.

18. Almost every major media program for children has a line of licensed merchandise . . .

19. . . . And is used to sell junk food

20. Product Licensing

21. Product Licensing Seuss For Sale

22. Product Placement

23. Co-Branding

24. Contests and Promotions

25. Advergaming at candystand.com

26. Immersive Advertising – A trademark of neopets.com

27. There is a growing movement to protect children from marketing

31. "All of our advertising is targeted to kids. You want that nag factor so that 7-year-old Sarah is nagging Mom in the grocery store to buy Funky Purple. We're not sure Mom would reach out for it on her own." Kelly Stitt, a senior brand manager at Heinz quoted in the Wall Street Journal 10/24/2001

34. Since the advent of Teletubbies, there are an increasing number of media programs for babies and toddlers

35. For babies 9 months and up There is no evidence that videos have for babies have any educational value

36. Computer software for babies removes babies from their own active, multisensory exploration of the world. Extrinsic vs. Intrinsic learning and motivation

37. “ At six months of age, the same age they are imitating simple sounds like ‘ma-ma’, babies are forming mental images of corporate logos and mascots” Children's marketing guru, psychologist James McNeal

38. Baby Branding

40. Even PBS shows are used to target babies

41. When it comes to targeting kid consumers, we at General Mills follow the Proctor and Gamble model of ‘cradle to grave’…. We believe in getting them early and having them for life. Wayne Chilicki, General Mills

45. Many of the top-selling toys for children are also ads for media programs

46. Toys created from media programs come with built-in stories – so children do not have to create their own.

47. Other toys are ads for junk food

50. Marketing is a factor in childhood obesity. Children are bombarded with advertisements for junk food.

51. Children’s favorite media characters sell junk food

52. Disney Sugar

53. American Idol – the # 1 TV Show for children— features prominent product placement.

54. Many toys and games for children are junk food advertisements

55. At the same time, food is marketed as a toy

57. Junk food marketers target children in schools

58. Increasingly, marketers have looked to infiltrate schools to gain access to a captive audience

59. Channel One is shown in over 12,000 schools to more than 8 million students

60. 94 % of high schools, 84% of middle schools, and 58% of elementary schools allow the sale of soda or other sugar-laden drinks on their premises

61. Delivering pizzas for Domino's Pizza Day at North Hills Junior High School .

63. “ Free” textbook covers for students

68. Grand Theft Auto 3

69. 3- year-olds at war

70. INCREDIBLE! For 5-year-olds.

71. Toys from R-Rated movies for 7-year-olds

74. Sex sells milk to children . . .

75. . . . and soda

76. Bratz dolls – for children 5 and up

77. Abercombie and Fitch’s thong underwear for 10-year-old girls

78. Ad in Young Miss Magazine

79. Ad in Teen People

83. A life-size Barbie would have a 16-inch waist

84. Almost half of models are malnourished according to World Health Organization standards

85. From Young Miss Magazine

86. “ Playing off teen insecurities is a proven strategy” From Marketing Tools “The Quality of Cool”

90. The Budweiser frogs, popular with 9-11 year-olds.

91. A popular PG-13 rated James Bond movie sponsored by Finlandia Vodka

92. Youth see more alcohol advertising than adults in magazines.

93. Sweetened “alcopops” are targeted to youth

94. Sex and hip-hop used to market alcohol to African-American Youth

95. Kid Rock Coors Light Television Commercial Teens see more ads for alcohol on TV than they do for jeans, sneakers, or potato chips

96. Alcohol brands sponsor concerts and sporting events popular with youth

97. Almost three-quarters of parents fault alcohol companies for the amount of ads that teens see and hear

99. “ Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens. . . The smoking patterns of teenagers are particularly important to Philip Morris.”

100. “ The base of our business is the high school student.” - Lorrilard Tobacco “ Cherry Skoal is for somebody who likes the taste of candy, if you know what I’m saying” – U.S. Tobacco

103. Hip-hop sells tobacco to youth

104. From Stuff, a magazine popular with adolescent boys .

105. Sex and rebellion sell cigarettes to youth

106. Tobacco marketing next to the candy and cashier

107. Adolescents who own a tobacco promotional item are more likely to become smokers