Social media for today's nonprofit

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Figuring out what social network to use, how to measure success and how to find time for it all is a big strain on nonprofit staff. This presentation was part of a half day workshop.

Technology News & Politics

Calls To Action

Democratic Governors

Seize the day

Source: Waggener Edstrom

• 56% of those that support nonprofits on social
confirm it’s compelling stories that get them to
take action
Source: Waggener Edstrom

Source: Waggener Edstrom

Foundation Abbe Pierre
• 50,000 signatures on petition
• Reduced petition costs by 75%
• Built fan base of 50,000 to tap into
• %0K ad budget

What to measure?
• Traffic
• Shares, fans and followers
• Newsletter subscribers
• Mobile usage
• Donations
• Event attendance
• Volunteerism

Social media for today's nonprofit

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Social media for today's nonprofit

1.

2.

3. Calls To Action

4. Democratic Governors

5.

6.

7.

8. Seize the day

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19. Source: Waggener Edstrom

20. • 56% of those that support nonprofits on social confirm it’s compelling stories that get them to take action Source: Waggener Edstrom

21. Source: Waggener Edstrom

22. Foundation Abbe Pierre • 50,000 signatures on petition • Reduced petition costs by 75% • Built fan base of 50,000 to tap into • %0K ad budget

23.

24.

25.

26. What to measure? • Traffic • Shares, fans and followers • Newsletter subscribers • Mobile usage • Donations • Event attendance • Volunteerism