This presentation introduces the concept of a mobile-first middleware as one of the merging pattern in enterprise software

1. Introducing the Enterprise
Mobile-First Middleware
Jesus Rodriguez
CEO, KidoZen

2. About Me
• Hackerpreneur
• Co-Founder KidoZen, Inc
• Advisor to software companies (Microsoft, Oracle….)
• Board member
• Speaker, Author
• Investor
• http://jrodthoughts.com
• http://weblogs.asp.net/gsusx
• https://twitter.com/jrdothoughts
• http://kidozen.com

3. About KidoZen

4. A platform that powers the
backend of the post-web
enterprise

5. KIDOZEN A MOBILE APP PLATFORM FORTHE ENTERPRISE
 Enables Backend,
Management and
Lifecycle Capabilities
 Integration with On-
Premise and SaaS
Systems
 Access to Storage,
Logging, Identity
Management, SMS,
Push Notification, etc.
 Public, Hybrid, Private
Cloud
 Analytics, Data
Virtualization, Data
Visualization, etc.
KidoZen
Integration :
Enterprise
mBaaS
Data Access:
Mobile Data
Virtualization
Privacy:
Mobile Data
Management
Distribution:
Enterprise
Mobile App
Center
Analytics:
App
Performance
Monitoring
Visualization:
Mobile Data
Visualization

6. Our Customers

7. Our Customers

8. 25+ Partners in 50 Countries
Canada
United States
AustraliaSouth Africa
Taiwan
Philippines
Argentin
a
Egypt
Kuwait
Saudi Arabia
UAE
Mexico
India
Malaysia
Singapore
Indonesia
China
Europe
Austria
Belgium
Czech Republic
France
Germany
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Slovakia
Spain
Sweden
Switzerland
United Kingdom
Russia
Geographic Coverage

9. Agenda
• The need for a mobile-first middleware
• The DNA of a mobile-first middleware
• Capabilities

10. Enterprise Mobile Needs
a New Middleware

11. Another #%#$!^^%Middleware??????????

12. Why????

13. Every relevant enterprise information
worker trend produces a new type of
middleware
Historic Fact #1

14. The Evolution of Enterprise Middleware?
B2B:
EAI
Relational
Databases:
ETL
Software
Oriented
Architecture:
ESB
Cloud
Computing:
iPaaS
Enterprise
Mobility:
???

15. We always try to apply previous-
generation middleware to
new-generation problems
Historic Fact #2

16. And It NeverWorks….

17. Middleware Requirements Evolve

18. What makes mobile integration
different?

19. One of the Endpoints is Always Mobile

20. App-Driven Integration:The app is
part of the middleware

21. A Few Other Unique Characteristics
• OfflineCommunications
• Heterogeneous devices
• Diverse networks
• Real time data access
• Small data payloads

22. We Haven’t HadThis Problem Before…

23. Achieving Mobile IntegrationToday…

24. Homegrown APIs
Enterprise Data Source
Data SourceAPI
Corp Data Center

25. Mobile Data Access via Homegrown APIs
Pros:
• Leverage existing skillsets and assets
• Enabler for responsive-design models
Cons:
• Non-mobile-first infrastructure
• Requires constant building of backend infrastructure
• Hard to scale (development) and maintain
• Challenging to manage & operate
• No aggregation or orchestration models
• Lack of standards: Different APIs for different data sources

26. MEAPs
Enterprise Data Source
Corp Data Center
Enterprise Data
Connector
MEAP Server

27. MEAPs

28. Mobile Data Access via MEAPs
Pros:
• Default enterprise systems connectors
Cons:
• Heavy and proprietary infrastructure
• Expensive
• Require professional services & training
• Challenging to manage & operate
• Lack of standards: Different connectors for different data
sources

29. We need a better model….

30. Introducing the enterprise
mobile-first middleware…

31. A mobile-first middleware provides
integration between mobile
applications and enterprise systems
Definition

32. Enterprise mobile backend as a service
(mBaaS) platforms are the closest
approximation to a mobile-first
middleware and a foundational
component of it

33. Enterprise mBaaS
Enterprise Data Source
Corp Data Center
Enterprise Data
Connector
Enterprise Data
Agent
Enterprise SystemAPI
Enterprise mBaaS
Platform

34. Mobile Data Access via Enterprise mBaaS
Pros:
• Default enterprise system connectors
• Private, hybrid and public cloud friendly infrastructure
• Mobile platform agnostic
• Lean and scalable models
• Productized road map
Cons:
• Lack of standards: Different connectors for different data sources
• Back-end system knowledge required

35. The DNA of a mobile-first middleware

36. Elements of a Mobile-First Middleware
Mobile-first
Middleware
Mobile APIs
Mobile App
Distribution
Mobile App
Analytics
Mobile
Integration
Pipeline
Components

37. Enterprise Mobile APIs

38. Types of Enterprise Mobile APIs

39. Enterprise Mobile APIs
•Enable service access to mobile-first capabilities
•Examples:
• Push notifications
• SMS
• Voice
• Image recognition
• Location
•Technological implementation: mBaaS

40. Mobile Infrastructure APIs
• Provide compute, storage and messaging capabilities to
mobile applications
• Examples:
• Storage
• Queuing
• Publish-Subscribe
• Logging
• Configuration
• Technological implementation: mBaaS

41. Mobile Enterprise APIs
• Provide integration between mobile apps and enterprise
systems
• Examples:
• SAP
• Siebel
• Oracle DB
• MS Dynamics
• Epic
• Technological implementation: mBaaS

42. Mobile Business APIs
• Provide business logic functionalities that can be reused
across different mobile apps
• Examples:
• Order placement
• Pricing calculation
• Inventory availability
• Technological implementation: Server side code

43. Mobile Data Access APIs
• Provide querying capabilities over enterprise data sources
• Example:
• Odata APIs
• Technological implementation: mobile data virtualization

44. Mobile Integration Pipeline Components…

45. Mobile Integration Pipeline Components
•Routing
•Caching
•Transformation
•Reliable Messaging
•Encoding
•….

46. Mobile App Distribution

47. Mobile App Store
• Enables distribution of native,
hybrid and mobile-web
applications
• Integrates with existing MDM-
EMM providers
• Enables management
versioning, auto-update
capabilities

48. Mobile App Analytics

49. Mobile App Analytics
• Provides telemetry and
analytics about the
performance of the enterprise
mobile solutions:
• App performance
• API performance
• Data performance

50. Other Interesting Capabilities
• In-app analytics
• APITesting
• App auditing
• Mobile continuous integration

51. Benefits of a Mobile-First Middleware
• Abstracts enterprise system integration from mobile
applications
• Provides consistent system and data access from mobile
applications
• Enables distribution capabilities for mobile applications
• Analytics about the performance of applications,APIs
and data

52. Thinking Beyond Mobile

53. The emergence of the IOT-first middleware…

54. IOT-First Middleware
• Super-set of the mobile-first
middleware
• Enabling the integration
between smart devices and
enterprise systems
• Relevant trends
• Device management
• Event driven integration
• Real time analytics and data
processing
• Developer SDKs
IOT-First
Middleware
`Event
Integration
Services
Device
Management
Services
RealTime
IOT
Performance
Monitoring
IOT SDKs

55. Summary
• Enterprise mobile solutions need a new type of middleware
• mBaaS is a key foundational piece to a mobile middleware
platform
• The main components of a mobile middleware are:
• API hub
• App Store
• Mobile Analytics
• Integration pipeline components

56. Thanks
jr@kidozen.com
http://jrodthoughts.com
http://twitter.com/#!/jrodthoughts
http://www.kidozen.com