Transitioning to a BI Role

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Business Intelligence is an extremely hot career. If you are a DBA or have another IT position, how can you transition to a BI role? James Serra will describe what exactly BI is, what encompasses the Microsoft BI stack, why it is so popular, and why a BI career pays so much. Then James will delve into the steps to take to become a BI expert and how he made the transition.

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  • Business Intelligence is an extremely hot career. If you are a DBA or have another IT position, how can you transition to a BI role? I will describe what exactly BI is, what encompasses the Microsoft BI stack, why it is so popular, and why a BI career pays so much. Then I will delve into the steps to take to become a BI expert and how I made the transition, going from a salaried DBA to a high-in-demand and high-income BI consultant. If I can go from a complete unknown to building a personal brand that allowed me to present at the PASS Business Analytics conference in just two years, so can you!

    Blog: http://www.jamesserra.com/archive/2011/05/dbas-what-to-earn-the-big-bucks-learn-bi/ and http://www.jamesserra.com/archive/2012/07/blueprint-for-consulting-riches/
  • Report Builder – Light weight version of SSRS
    PerformancePoint – Dashboard creation in SharePoint
  • Transitioning to a BI Role

    1. 1. James Serra Big Data Evangelist Microsoft JamesSerra3@gmail.com
    2. 2.  Business Intelligence Consultant, in IT for 28 years  Microsoft, Big Data Evangelist  Worked as desktop/web/database developer, DBA, BI and DW architect and developer, MDM architect, PDW developer  Been perm, contractor, consultant, business owner  Presenter at PASS Business Analytics Conference and PASS Summit  MCSE for SQL Server 2012: Data Platform and BI  Blog at JamesSerra.com  SQL Server MVP  Author of book “Reporting with Micrsoof SQL Server 2012”
    3. 3. Agenda  My Career Path  What is Business Intelligence?  What is the Microsoft BI stack?  BI Concepts  Why BI is a lucrative career  Benefits of a BI career  How to make the transition from DBA  How to become a BI expert  Lessons learned in my transition
    4. 4. If you are a DBA or have another IT position, you might want to consider moving into a new role, that of a Business Intelligence architect or developer. You might be surprised at the ease of the transition as well as how much you like it. At the very least, you should become familiar with BI as you will likely have to administer it Big Data?
    5. 5. • • • • • • • • • • •
    6. 6. Or more briefly: Help with: “I have all this data, what should I do with it?” “Knowledge is power!”
    7. 7. • • • SQL Server Analysis Services (SSAS) – OLAP cubes containing summarized data • SQL Server Reporting Services (SSRS) – Server-based report generation software • Visual Studio 2015, SQL Server Data Tools (SSDT) • Power BI − Power Pivot – Excel add-in to query data − Power View – Fun, visual, drag-and-drop report builder − Power Query – Data shaping and cleanup − Power BI Dashboard – Create dashboards on web − Power BI Desktop – On-prem app − Power BI Sites – Publishing and sharing
    8. 8. • Azure ML – Make predictions • Master Data Services (MDS) – Centralized data source • Data Quality Services (DQS) – Manage the integrity and quality of data • SharePoint
    9. 9. • • • Master Data Management – Processes, policies and tools that define and manage master data • Star Schema – One or more fact tables referencing any number of dimension tables • Cube – Summarization of data to quickly slice and dice
    10. 10. Why BI is a lucrative career • • • • • • • • •
    11. 11. 1099 hourly rates to consultants for Microsoft BI stack, not including travel expenses (through a placement firm, so client bill rate is higher): Architect: $90 - $160 Data Mining: $80 - $150 BI Developer (Cube and ETL): $80 - $125 Cube Designer: $75 - $120 ETL Developer: $60 - $110 Development/BI DBA: $50 - $90 Report Writer: $40 - $65 Client bill rate markup is from 10% - 50% Salary: Architect: $90k - $160k Data Mining: $75k - $150k BI Developer (Cube and ETL): $75k - $125k Cube Designer: $65k - $110k ETL Developer: $50k - $100k Development/BI DBA: $50k - $90k Report Writer: $40k - $65k Pre-sales Architect: $150k - $300k
    12. 12. • • • • • • • •
    13. 13. How to make the transition from DBA • • • • • • • • • •
    14. 14. How to become a BI expert • • • • • • • • • • •
    15. 15. Lessons learned in my transition • • • • • • • • •
    16. 16. • http://bit.ly/wJ7u5u • http://bit.ly/X2vMrf • http://bit.ly/NgaYdo • http://bit.ly/SrBMLT
    17. 17. James Serra, Big Data Evangelist Email me at: JamesSerra3@gmail.com Follow me at: @JamesSerra Link to me at: www.linkedin.com/in/JamesSerra Visit my blog at: JamesSerra.com (where this slide deck will be posted)

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