The document announces the 2007 CRMC ® CALA (Customer Relationship Management Conference Caribbean and Latin America) event. It will be held May 9-11, 2007 in Coral Gables, Florida with an expected attendance of 250 people. The conference is a gathering of Latin American CRM practitioners and decision makers and will include case studies and lectures on various CRM topics relevant to the Latin American region.

1. 2007 CRMC ® CALA Customer Relationship Management Conference Caribbean and Latin America Produced by Customers Forever in Association with Seklemian/ Newell Hotel Colonnade, Coral Gables May 9 – 11, 2007 www.customersforever.com

5. About Customers Forever www.customersforever.com

7. CRMC ® CALA 2006 Hotel Colonnade, Coral Gables – February 15 -17, 2006

9. Who Attends CRMC ® CALA? Countries Represented : Guatemala México Puerto Rico Venezuela Brazil Ecuador Perú Argentina United States Chile Colombia Companies Represented: Alpina Atento Avianca C.I. Hermeco Computec Creantis CRM Mexicana Digitel TIM Entel S.A. Fedco Financiera CRM Garbarino Guzman and Associates HSBC Infovolution Inster Corporativo SAC Visa Interaction Business Interbank Latin Trade Magazine Mass Digital Mundo Contact OffCorss Peppers and Rogers Brazil Quifatex S.A. Rain Maker RG Mortgage S&H Solutions Sobe Soluciones S.A. Super Vitaminas S.A. Tecnovoz Umbral S.A Supermercados Wong 100 plus attendees Directors - Managers, Influencers - Buyers, CRM Practitioners Executives

11. Media Coverage Local in Country Coverage Caribbean Business Review, Puerto Rico Mundo Contact Portal, Mexico Tecnologia Empresarial, Mexico Junta de Equilibrio, Peru ASA Retail, Argentina Revista Logistec, Chile Fortuna, Argentina TMCNet Portal, United States South Florida Business Journal, Florida

13. CRMC ® CALA 07 Agenda May 9, 2007 AM CRM Certification / Workshops Registration PM CRM Seminars / Workshops Registration Evening Welcome Reception and Networking May 10, 2007 AM Breakfast Opening Session Case Study - Telecommunications Case Study - Insurance Academic Lecture – “The Customer is in Control” Case Study - Retail PM Lunch - Networking Academic Lecture – “Data Mining” Case Study – Car Dealership Case Study - Airline Academic Lecture - "Multi-channel Marketing” Evening Special Event - Networking May 11, 2007 AM Breakfast Q&A Session Case Study - Pharmaceutical Case Study - Tourism Case Study - Construction Key Note – "Transform your customers” PM Beyond the Finish Line Luncheon

14. 2007 Speakers Lectures Leopoldo Gómez, GomezLee Marketing Loyalty Programs in Latin America Jay Berkowitz , Ten Golden Rules , Internet Marketing and SEO Gordon Linoff , Data- Miners , Data Mining and CRM. Jim Berkowitz , CRM Mastery , Customer Lifecycle Best Practices Latin America Case Studies Banco París – Chile Tricom Telecomunicaciones – Republica Dominicana Nestlé Latinoamérica OfficeMax - México Grupo Posadas - México Other Speakers: Fred Newell and Don Slesnick , Coral Gables Mayor Note: new speakers will be announced at a later date Keynote Speaker: Patricia Seybold Outside Innovation

15. 2007 Sponsors and Partners