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Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
EL MARKETING TECHNO...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
Company Confidential - For Internal Use Only
Copyright © 2012, SAS Institute Inc. All rights reserved.
MARKETING
TECHNOLOG...
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SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos

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Mi presentación del evento de SAS Customer Analytics 2016 en CDMX. Temas: agile marketing y marketing dashboards. Mayo 2016.

1) Implementar metodología de Agile Marketing con un buen gobierno de procesos y políticas con las agencias de marketing, los proveedores y todos los departamentos de la empresa desde marketing hasta servicio. 2)Tener un plan de capacitación continua en todo tipo de concepto y tecnologías de Marketing, Ventas, Servicio y CRM. 3) Implementar procesos para el manejo de calidad de datos usando la pantalla de 360 grados del cliente. 4) Ejecutar y probar tus campañas constantemente. Es un proceso que continua y actualizara tu estrategia. 5) Implementar procesos de medición con marketing dashboards integrados. 6) Maximiza tus datos con información para crear audiencias y poder optimizar el uso de contenido.

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SAS Customer Analytics 2016 - Mexico City - Jesus Hoyos

  1. 1. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. EL MARKETING TECHNOLOGY STACK Y COMO IMPLEMENTARLO CON AGILE MARKETING. JESUS HOYOS - @JESUS_HOYOS – SOLVIS CONSULTING, LLC #SASCA2016
  2. 2. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS El CRM ahora es un ecosistema de herramientas, datos, cultura, procesos y gente. La fusión de tecnologías de CRM, Analíticos, Advertising, y Marketing necesitan un modelo operativo ágil. 141 10194 #SASCA2016
  3. 3. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS • Agile Marketing – “Test and Learn” • Data Integration – “306 Degree View of Consumer” • De Marketers a Marketing Technologists • AdTech se fusiona con MarTech y CRM • Marketing Dashboards – “Decision Making In real-time” #SASCA2016
  4. 4. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS 141 10194 #SASCA2016
  5. 5. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS 141 10194 #SASCA2016
  6. 6. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS 141 10194 #SASCA2016
  7. 7. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS 141 10194 #SASCA2016
  8. 8. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS 141 10194 #SASCA2016
  9. 9. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS • Datos • Audiencias • Contenido 141 10194 #SASCA2016
  10. 10. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS http://www.business2community.com/content-marketing/engaged-content- driven-marketing-just-content-marketing-01466651#dsVOJszAxuPQoSm9.97 #SASCA2016
  11. 11. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS #SASCA2016 http://agilemarketingmanifesto.org/ http://www.docurated.com/all-things-productivity/agile-marketing-resources
  12. 12. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS #SASCA2016
  13. 13. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS • Multi-Channel Performance • Spend by Channel • Weekly Engagement By Channel • Top Performing Video • Customer Journey Effectiveness • Online Display Effectiveness • Cost Per Lead / Per Channel • Spend by Channel vs Buzz • Customer Life Cycle Performance: Awareness, Consideration, Decision, Experience • Co-Hort • Conversions #SASCA2016
  14. 14. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS Resumiendo 1. Muchas marketing technologies: Ads, Marketing Automation, CRM 2. Enfoque en crecimiento 3. Modelo 70/20/10 4. Datos, Audiencias & Contenido 5. Agile Marketing 6. Marketing Dashboards – “always on”, “always testing” #SASCA2016
  15. 15. Company Confidential - For Internal Use Only Copyright © 2012, SAS Institute Inc. All rights reserved. MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS Muchas gracias! Jesús Hoyos – jesus.hoyos@solvisconsulting.com www.solvisconsulting.com #SASCA2016

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