About CRMC CALA 2007

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CRM event for Latin America

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About CRMC CALA 2007

  1. 1. 2007 CRMC ® CALA Customer Relationship Management Conference Caribbean and Latin America Produced by Customers Forever in Association with Seklemian/ Newell Hotel Colonnade, Coral Gables May 9 – 11, 2007 www.customersforever.com
  2. 2. CRMC ® CALA <ul><li>What: A high level gathering of Latin CRM practitioners, strategists and decision makers racing to win. CRMC ® CALA's unique approach creates a relaxed environment where timely, &quot;real world&quot; lessons learned in the quest for creating the best customer relationships are delivered by acknowledged leaders in the practice. Attendees expect and will find the diverse facets of and the latest advances in CRM. </li></ul><ul><li>When: May 9 -11, 2007 </li></ul><ul><li>Where: Westin Colonnade, Coral Gables, Florida </li></ul><ul><li>Expected Attendance: 250 </li></ul>
  3. 3. About CRMC ® CALA <ul><li>In a partnership with Seklemian /Newell , Customers Forever formed CRMC ® Caribbean and Latin America to promote the CRM success in the region. </li></ul><ul><li>CRMC ® CALA has been formed to provide the only CRM “networking event” for the Caribbean and Latin American regions. </li></ul><ul><li>CRMC ® CALA represents an unique event, targeting CRM and Marketing professionals from the region that are looking to obtain CRM know-how specific to Latin America and share their success and lessons learned with their peers in a non-commercial environment. </li></ul>
  4. 4. About Seklemian/Newell <ul><li>Seklemian/Newell are international marketing consultants and producers of </li></ul><ul><li>Fred Newell’s Customer Relationship Management Conference. </li></ul><ul><li>www.loyalty.vg </li></ul>
  5. 5. About Customers Forever www.customersforever.com
  6. 6. More About Customers Forever <ul><li>Besides producing CRMC ® CALA, Customers Forever is dedicated to facilitating networking among CRM and Marketing practitioners in Latin America. </li></ul><ul><li>Three main vehicles to provide this networking are: </li></ul><ul><ul><li>CRMC ® CALA </li></ul></ul><ul><ul><li>The Association of Caribbean and Latin American Customer Relationship Management Professionals with local and regional chapters </li></ul></ul><ul><ul><li>Seminars and Educational Programs </li></ul></ul>
  7. 7. CRMC ® CALA 2006 Hotel Colonnade, Coral Gables – February 15 -17, 2006
  8. 8. 2006 Presentations <ul><li>Case Studies </li></ul><ul><ul><li>HSBC – Mexico </li></ul></ul><ul><ul><li>(CRM Gartner Award Winner) </li></ul></ul><ul><ul><li>Interbank – Peru </li></ul></ul><ul><ul><li>Supermarket Wong – Peru </li></ul></ul><ul><ul><li>(Grand Prix Award Winner, Direct Marketing Association, Latin America) </li></ul></ul><ul><ul><li>Garbarino – Argentina </li></ul></ul><ul><ul><li>Fedco – Colombia </li></ul></ul><ul><ul><li>Banco Rio – Argentina </li></ul></ul><ul><li>Academic Lectures </li></ul><ul><ul><li>Fred Newell, Seklemian/Newell </li></ul></ul><ul><ul><li>Martha Rogers, Peppers and Rogers </li></ul></ul><ul><ul><li>Ed McDonald, SAS </li></ul></ul><ul><ul><li>Brian Woolf, Retail Strategy Center </li></ul></ul><ul><ul><li>Katherine Lemon, Boston College </li></ul></ul><ul><li>Special Speakers </li></ul><ul><ul><li>Lita Haeger, Association of Bi-National Chambers of Commerce </li></ul></ul><ul><ul><li>Mike Zellner, Latin Trade </li></ul></ul><ul><ul><li>Don Slesnick, Coral Gables Mayor </li></ul></ul>
  9. 9. Who Attends CRMC ® CALA? Countries Represented : Guatemala México Puerto Rico Venezuela Brazil Ecuador Perú Argentina United States Chile Colombia Companies Represented: Alpina   Atento Avianca C.I. Hermeco Computec Creantis CRM Mexicana     Digitel TIM     Entel S.A. Fedco Financiera CRM Garbarino Guzman and Associates HSBC Infovolution Inster Corporativo SAC Visa Interaction Business Interbank Latin Trade Magazine     Mass Digital Mundo Contact OffCorss Peppers and Rogers Brazil Quifatex S.A.     Rain Maker RG Mortgage     S&H Solutions Sobe     Soluciones S.A. Super Vitaminas S.A. Tecnovoz Umbral S.A Supermercados Wong 100 plus attendees Directors - Managers, Influencers - Buyers, CRM Practitioners Executives
  10. 10. Pre-Conference Events <ul><li>2006 </li></ul><ul><ul><li>Argentina </li></ul></ul><ul><ul><li>Puerto Rico </li></ul></ul><ul><ul><li>Chile </li></ul></ul><ul><ul><li>Mexico </li></ul></ul><ul><ul><li>Peru </li></ul></ul><ul><li>2007 </li></ul><ul><ul><li>Pre-conference events coming soon to Mexico, Colombia, Puerto Rico, Dominican Repuplic, Peru and Argentina </li></ul></ul>
  11. 11. Media Coverage Local in Country Coverage Caribbean Business Review, Puerto Rico Mundo Contact Portal, Mexico Tecnologia Empresarial, Mexico Junta de Equilibrio, Peru ASA Retail, Argentina Revista Logistec, Chile Fortuna, Argentina TMCNet Portal, United States South Florida Business Journal, Florida
  12. 12. Successes of CRMC ® CALA <ul><li>Over 100 attendees </li></ul><ul><li>Over 60 attendees at each pre-conference event in five countries </li></ul><ul><li>Broad Industry Representation </li></ul><ul><li>Latin America Multi-National and Regional Companies participation </li></ul><ul><li>Directors, Managers, Executives …influencers and decision makers participation </li></ul><ul><li>Provided a true networking experience among CRM practitioners </li></ul><ul><li>Embraced the growing CRM Community in Latin America </li></ul><ul><li>Showcased CRM Case Studies from Latin America </li></ul><ul><li>Media exposure extended throughout region </li></ul><ul><li>Drew Today’s Top CRM Experts </li></ul>For more information visit www.customersforever.com
  13. 13. CRMC ® CALA 07 Agenda May 9, 2007 AM CRM Certification / Workshops  Registration PM CRM Seminars / Workshops Registration         Evening   Welcome Reception and Networking May 10, 2007 AM Breakfast Opening Session    Case Study - Telecommunications Case Study - Insurance             Academic Lecture – “The Customer is in Control” Case Study - Retail PM Lunch - Networking Academic Lecture – “Data Mining” Case Study – Car Dealership Case Study - Airline Academic Lecture - &quot;Multi-channel Marketing” Evening  Special Event - Networking May 11, 2007 AM         Breakfast Q&A Session Case Study - Pharmaceutical Case Study - Tourism        Case Study - Construction Key Note – &quot;Transform your customers” PM Beyond the Finish Line Luncheon
  14. 14. 2007 Speakers Lectures Leopoldo Gómez, GomezLee Marketing Loyalty Programs in Latin America Jay Berkowitz , Ten Golden Rules , Internet Marketing and SEO Gordon Linoff , Data- Miners , Data Mining and CRM. Jim Berkowitz , CRM Mastery , Customer Lifecycle Best Practices Latin America Case Studies Banco París  – Chile Tricom Telecomunicaciones  – Republica Dominicana Nestlé Latinoamérica OfficeMax  - México Other Speakers: Fred Newell and   Don Slesnick , Coral Gables Mayor Note: new speakers will be announced at a later date Keynote Speaker: Patricia Seybold Outside Innovation
  15. 15. 2007 Sponsors and Partners
  16. 16. Contact Us <ul><li>Customers Forever, LLC </li></ul><ul><li>14645 NW 77th Ave., Suite 107 </li></ul><ul><li>Miami Lakes, FL 33014 </li></ul><ul><li>  </li></ul><ul><li>Phone: 703-637-6469 (USA) </li></ul><ul><li>Fax: 786-999-0979 (USA) </li></ul><ul><li>www.customersforever.com </li></ul><ul><li>www.clientesparasiempre.com </li></ul><ul><li>Registrations and Event Logistics </li></ul><ul><li>Rick Beato </li></ul><ul><li>[email_address] </li></ul><ul><li>Association Membership </li></ul><ul><li>Susan Nobles </li></ul><ul><li>[email_address] </li></ul><ul><li>Sponsors (including Media/Association) </li></ul><ul><li>Miriam Grissett : 703-637-6469 </li></ul><ul><li>[email_address] </li></ul><ul><li>Educational Programs </li></ul><ul><li>Miriam Grissett </li></ul><ul><li>[email_address] </li></ul><ul><li>  </li></ul><ul><li>Website and Speakers </li></ul><ul><li>Jesus Hoyos </li></ul><ul><li>[email_address] </li></ul>CRMC and Customers Forever are registered trademarks.

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