1. How effective is the combination of
your main product and ancillary
texts?
2.
3. • The voiceover that we use in our documentary
is the same as the voiceover used in the radio
trailer, therefore, the audience will
immediately associate this voiceover with the
documentary when hearing the radio trailer
and visa versa.
4.
5.
6.
7. • The main image on the print advert is easily
associated with the topic of food. The type of
food in the persons mouth connotes
convenience food. This works with the title
and slogan of our documentary and it will
allow the audience to make this link too.
8. • The tone is the same in all three texts to show
the audience that our documentary is
entertaining and informal. With the use of the
innuendos at the start if the radio trailer it is
clear the the documentary is entertaining and
informal. The images on the print advert also
seems informal due to the casual relaxed
person in the image.
9. • A main aspect of addressing the audience
through style is by using the personal pronoun
‘you’ in the slogan ‘are you what you eat?’.
This allows the audience to associate the
slogan with themselves making them feel as
though the documentary will directly concern
them.
10. • The radio trailer would be played on nation wide radio stations such
as Kiss FM, Absloute Radio and choice FM because these stations
target different audiences, and as our documentary also has a wide
target audience, this would be a suitable decision. The advert will
be scheduled twice in a day, once in the morning around 8AM and
once in the evening around 6PM, to target our audience who would
be getting ready for work or college in the morning and heading
home in the evening.
• The newspaper advert would be placed in tabloid newspapers
nationwide as a broadsheet newspaper is too formal for the style of
the documentary. By placing the adverts in these places there is
more chance to attract the right target audience with both the
radio advert and the print advert.
