Building Communities Around         Your Content               Building Communities Around Your Content
About Me: Jess Jurick• Senior Web Strategist @ 10up LLC, a premium  WordPress development & strategy agency• Over 4 years ...
What is this session about?• Building an audience and inspiring them to  actively engage with your content by:  – Consumin...
How do you accomplish this?• Develop a strong brand voice• Focus on topics that matter to your audience• Be accessible• Gi...
Developing a Strong Brand Voice• What is a brand voice?• How do you develop it?• Why does it matter?                      ...
Hip2Save.com• Young mom  blogging about her  efforts to save• Focuses on deals  that appeal to  young moms and  families• ...
MomGenerations.com• Three women  blogging about  parenting, fashion,  and relationships• Real life stories that  women can...
Ma.tt• Founding  developer of  WordPress• WordPress news,  industry thought  leadership, photos  and fun• Makes software  ...
Upside: The UPS Blog• Leading shipping  and logistics  provider• Company news,  employee profiles,  industry thought  lead...
Enough about you… Onto the tools!•   Content Strategy•   Commenting•   Social integration•   Crowdsourcing•   Offline even...
Content Strategy• Use a conversational  tone• Have an opinion• Engage other  bloggers and your  audience• Reward your loya...
Commenting  It’s not all that scary and it can even be fun!• Source content ideas from your readers• Build relationships a...
Social Integration• bbPress• BuddyPress• Facebook and Twitter  integration                         Building Communities Ar...
CrowdSourcing• Guest bloggers• Content gatherers                      Building Communities Around Your Content
Offline Events• Local meetups• Local club chapters• National conferences                         Building Communities Arou...
Now that you’re all inspired…                You need a plan!                            Develop an                  Choos...
Building Communities Around         Your Content              by Jess Jurick               @jessjurick Slides will be avai...
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Building Communities Around Your Content

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Building an audience and inspiring them to engage with your content.

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Building Communities Around Your Content

  1. 1. Building Communities Around Your Content Building Communities Around Your Content
  2. 2. About Me: Jess Jurick• Senior Web Strategist @ 10up LLC, a premium WordPress development & strategy agency• Over 4 years of experience developing interactive strategies for top brands, non-profits, and start- ups• Dozens of clients, from universities like University of Rhode Island to WordPress.com VIP clients like Universal Sports and TechCrunch• @jessjurick Building Communities Around Your Content
  3. 3. What is this session about?• Building an audience and inspiring them to actively engage with your content by: – Consuming it – Sharing it – Contributing to it Building Communities Around Your Content
  4. 4. How do you accomplish this?• Develop a strong brand voice• Focus on topics that matter to your audience• Be accessible• Give your audience tools to engage with your content and your brand• Develop a game plan Building Communities Around Your Content
  5. 5. Developing a Strong Brand Voice• What is a brand voice?• How do you develop it?• Why does it matter? Building Communities Around Your Content
  6. 6. Hip2Save.com• Young mom blogging about her efforts to save• Focuses on deals that appeal to young moms and families• Transforms couponing to an online community experience Building Communities Around Your Content
  7. 7. MomGenerations.com• Three women blogging about parenting, fashion, and relationships• Real life stories that women can relate to• Readers are emotionally invested in their stories (so are their pocket books!) Building Communities Around Your Content
  8. 8. Ma.tt• Founding developer of WordPress• WordPress news, industry thought leadership, photos and fun• Makes software personal Building Communities Around Your Content
  9. 9. Upside: The UPS Blog• Leading shipping and logistics provider• Company news, employee profiles, industry thought leadership• Brand news with soul Building Communities Around Your Content
  10. 10. Enough about you… Onto the tools!• Content Strategy• Commenting• Social integration• Crowdsourcing• Offline events Building Communities Around Your Content
  11. 11. Content Strategy• Use a conversational tone• Have an opinion• Engage other bloggers and your audience• Reward your loyal fans Building Communities Around Your Content
  12. 12. Commenting It’s not all that scary and it can even be fun!• Source content ideas from your readers• Build relationships and foster two-way communication• Roll your own! Building Communities Around Your Content
  13. 13. Social Integration• bbPress• BuddyPress• Facebook and Twitter integration Building Communities Around Your Content
  14. 14. CrowdSourcing• Guest bloggers• Content gatherers Building Communities Around Your Content
  15. 15. Offline Events• Local meetups• Local club chapters• National conferences Building Communities Around Your Content
  16. 16. Now that you’re all inspired… You need a plan! Develop an Choose Goals & Craft Your Your EditorialObjectives Voice Tools Calendar Now, get started! Building Communities Around Your Content
  17. 17. Building Communities Around Your Content by Jess Jurick @jessjurick Slides will be available at get10up.com! Building Communities Around Your Content

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