Using online video can grow your business in several ways: 1) Online video viewing is skyrocketing, with over 72% of internet users watching videos monthly. 2) Video on websites increases sales by 72% according to Google and MSN, by deepening emotional connections and building trust. 3) Case studies found that adding video to ecommerce sites increased engagement time by 22% and conversions by 400%, resulting in a 2-3x increase in purchases.