Presentation MarketingLive June 2007 :: Media Arts :: People are living with media in entirely new ways by Jeroen de Bakker TBWA

1. MarketingLive’07
Rotterdam, 6 juni 2007

2. presentation slides can be found at
www.slideshare.net/jeroendeb

3. 2/3

4. 1/2

5. broadcast

6. broadband

7. TELL
STORIES

8. MAKE SOME
VOICE

9. MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO

10. MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO

11. IT REQUIRES A DEEP
UNDERSTANDING OF HOW
AUDIENCES DIGEST
MEDIA AND VARIOUS
CRAFTS WE CAN USE TO
TELL BRAND STORIES

15. people have more control and choice
over media than ever before

16. people have more control and choice
over media than ever before
people have become an audience
for brands

17. people have more control and choice
over media than ever before
people have become an audience
for brands
everything has become media in
our culture

18. PEOPLE ARE LIVING
WITH MEDIA IN
ENTIRELY
NEW WAYS

19. IENCES
AUD
ARE...
ing
ct
ne
on
c
creating
curating

20. Connecting with Friends
mobile phones
video chat
hyves
sms
email
messenger
flickr
blue tooth

21. Connecting with Strangers
secondlife
buzzer
dating sites
marktplaats
filter sites
ask an owner
blogs
communities

22. Connecting with The World
collective
slideshare
current_tv
youtube
content
podcasts
skoeps

23. IENCES
AUD
ARE...
ing
ct
ne
on
c
creating
curating

24. new technology and a little imagination
allow anyone to become...
their own filmmaker
MOBUZZ.TV

25. new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
THREADLESS.COM

26. new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist
WIKIPEDIA.COM

27. new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist GODADDY.COM
their own web designer

28. new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer SELLABAND.COM
their own record label

29. new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer CONVERSE GALLARY
their own record label
their own creative director

30. new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer WETHINKTHEBOOK.COM
their own record label
their own creative director
their own publisher

31. IENCES
AUD
ARE...
ing
ct
ne
on
c
creating
curating

32. new tools rmation
o manage a world of info
t
My___.com
Last.fm
EPG’s
TV on your terms
It’s personal
Just for you...
RSS
Digg.com
MyStickies.com
that’s hot
All the news
Special de
livery
“Geeltjes”

34. MarketingLive’07
Rotterdam, 6 juni 2007

35. presentation slides can be found at
www.slideshare.net/jeroendeb

36. MarketingLive’07
Rotterdam, 6 juni 2007