Just a university assignment.

1. Google AdWords Multi-Agent, real time delivery of contextual advertising Jeremy CadeGriffith University

2. What is Google AdWords? Real Time Contextual Advertising Application Main goal is to deliver highly relevant adverts based on a users search input. Secondary goal is to generate revenue for Google and it’s shareholders.

3. So Why Multi-Agent? AdWords serves contextual results to a range of Google products and external services On the order of hundreds of millions responses per day Multi-Agent allows for separation, distribution and autonomy of the different components and responsibilities of the AdWords System. A traditional approach would not be able to handle the load or the demanded response times. Agents exist for almost all of the different functions within the AdWords system.

4. AdsBot-Google

5. AdsBot-Google? An Agent specifically for checking the quality of an ads landing page. Landing Page Quality is decided by a number of different metrics. Traditionally done by hand e.g Eyeballing a website. Yahoo (Overture) ads in the early 00’s

7. What’s so special about it? AdBot-Google is an extension of Google's Website guidelines Autonomy Distribution Shared Cache

8. Evolution? AdsBot-Google is driven by the Ads Quality Team within Google They decide on the metrics.

9. AdsBot-Google Recap It exists to automate the quality score procedures Expensive when done by hand. It’s autonomous It’s reactive It’s Social

10. Thanks Jeremy Cade S2754018 Jeremy.cade@griffithuni.edu.au