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Fill in The Gaps: 
Understanding the ethics 
of every generation 
Jenny Reid 
Director
Key Drivers of Corporate Ethics 
Corporate Ethics 
Accountability 
Responsibility 
Integrity
Generation Gap Values
Is everyone on the same page? 
• Age 
• Morals 
• Work Principles
The value chain 
Hiring = risk & reward 
Do you consider the 
generational differences?
Millennials and Born Frees
Baby boomers 
• Born 1946 -1964, 
• Largest part of the 
workplace 
• Results-driven 
• Work long hours 
• Quality work 
• Believe seniority = 
respect
Baby boomers 
• Place company before 
individual 
• Suspicious of new ideas 
• Believe traditional values 
are disintegrating. This 
could cause internal 
conflict.
Baby boomers Values 
• “Real” people 
• Personal Freedom 
• Patriotism 
• Integrity 
• Justice for All 
• Optimism 
• Savvy
Baby boomers 
• Acknowledge hard work 
• Acknowledge 
contribution. 
• Prestige is important to 
this group.
Generation X 
• Born 1965 -1980 
• Strive for balance 
• Believes in working 
smart, not hard. 
• Needing structure and 
direction 
• Test authority. 
• Diverse and adaptable 
• Do not fear change but 
may be slow to embrace 
it.
Generation X 
• Lack of organisational 
loyalty, could present as 
slackness or 
demotivation. 
• High levels of education - 
if they decide to devise a 
scheme, they’ll know the 
best way to hide it from 
you.
Generation X 
• Don’t expect blind loyalty 
• Ensure on-going training 
• Advancement needs to 
be a HR priority.
Generation X Values 
• Relationships 
• Fun 
• Experience 
• Freedom 
• Family
Generation Y (Millenials) 
• Born 1981 -2000 
• Most individualistic & 
ambitious generation. 
• Tech-savvy 
• Entrepreneurial flair 
• May view work as a way to 
fill in time before the next 
weekend.
Generation Y (Millenials) 
• Don’t want to be in one job 
forever - by 2020 40% of 
global workforce will be 
contractors 
• Switch jobs 6.3 times between 
18 & 25 
• 10% consider current job part 
of their career 
• Need a flexible & mobile work 
environment
Generation Y Values 
• Family & Relationships 
• Genuine matters – 
nothing phony 
• Optimistic 
• Embrace change 
• Advocates for the 
environment & social 
justice 
• Teamwork & balance 
• Spiritual
Generation Y (Millenials) 
• Understand the mind-set 
of a generation 
• Understand expectations 
of employees. 
• Understand what risks 
different generations pose 
Manage these risks 
effectively.
Understanding the ethics of different generations
Understanding the ethics of different generations

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Understanding the ethics of different generations

  • 1.
  • 2. Fill in The Gaps: Understanding the ethics of every generation Jenny Reid Director
  • 3.
  • 4. Key Drivers of Corporate Ethics Corporate Ethics Accountability Responsibility Integrity
  • 6. Is everyone on the same page? • Age • Morals • Work Principles
  • 7. The value chain Hiring = risk & reward Do you consider the generational differences?
  • 9. Baby boomers • Born 1946 -1964, • Largest part of the workplace • Results-driven • Work long hours • Quality work • Believe seniority = respect
  • 10. Baby boomers • Place company before individual • Suspicious of new ideas • Believe traditional values are disintegrating. This could cause internal conflict.
  • 11. Baby boomers Values • “Real” people • Personal Freedom • Patriotism • Integrity • Justice for All • Optimism • Savvy
  • 12. Baby boomers • Acknowledge hard work • Acknowledge contribution. • Prestige is important to this group.
  • 13. Generation X • Born 1965 -1980 • Strive for balance • Believes in working smart, not hard. • Needing structure and direction • Test authority. • Diverse and adaptable • Do not fear change but may be slow to embrace it.
  • 14. Generation X • Lack of organisational loyalty, could present as slackness or demotivation. • High levels of education - if they decide to devise a scheme, they’ll know the best way to hide it from you.
  • 15. Generation X • Don’t expect blind loyalty • Ensure on-going training • Advancement needs to be a HR priority.
  • 16. Generation X Values • Relationships • Fun • Experience • Freedom • Family
  • 17. Generation Y (Millenials) • Born 1981 -2000 • Most individualistic & ambitious generation. • Tech-savvy • Entrepreneurial flair • May view work as a way to fill in time before the next weekend.
  • 18. Generation Y (Millenials) • Don’t want to be in one job forever - by 2020 40% of global workforce will be contractors • Switch jobs 6.3 times between 18 & 25 • 10% consider current job part of their career • Need a flexible & mobile work environment
  • 19. Generation Y Values • Family & Relationships • Genuine matters – nothing phony • Optimistic • Embrace change • Advocates for the environment & social justice • Teamwork & balance • Spiritual
  • 20. Generation Y (Millenials) • Understand the mind-set of a generation • Understand expectations of employees. • Understand what risks different generations pose Manage these risks effectively.