Presentation at the LWV Berkeley/Albany/Emeryville event on civic engagement and voting from 2012. The video of this presentation is here: http://youtu.be/fGPTsTvhuRU

1. Rocking the Vote
Using Electronic Media
Jennifer Waggoner
President, League of Women Voters of California

3. Goal
Audience
Action
THEN consider format
Build relationships

7. Goal
•Active, informed
participation in democracy

12. CA SOS Registration Report

13. Who does not vote?
30% are habitual voters
35% are periodic voters – register but
don’t always vote
35% are not registered – mostly 18-30
year olds

14. Goal & Audience
Increase participation of non-voters:
• Registration
• Turnout

15. Goal & Audience
Increase participation of non-voters:
• Registration
• Turnout

16. Why don’t people vote?

17. Stimulating Political
Environment

18. Stimulation Online

19. Stimulation Online - CA
• Internet use widespread
• Demographic differences are striking
• Differences between Latino subgroups
• Younger, more educated, and more affluent
adults are more likely to access the Internet
with a cell phone

20. What will
get them
to vote?

24. More information?
“What information consumes is
rather obvious: it consumes the
attention of its recipients. Hence a
wealth of information creates a
poverty of attention.”
Herbert Simon, the late Nobel laureate economist

25. Audience Trends
Immediacy
Want info now
Interactivity
Expect to be included
Attention Span
Overwhelmed. Responding by moving
quickly between topics and sources

26. Audience Trends
Easy to skim
Obvious purpose or goal
Speaks to them (they are clearly the
intended audience) and has meaning
for their life

27. Influential Ask?

28. Influential Electronic Ask?

29. Influential Electronic Ask?

31. Using Data
•Where is the audience you care about
online?
•Who are they?
•What are they interested in?
•Who influences them?

32. The Medium

33. Using Data
Facebook Example

34. Using Data
Facebook Example

38. Pinterest

39. Join the League!