1. A2 Media Studies- Evaluation By Jemma Keen

3. Used Ideas Researching papers gave me a lot of ideas, ideas that are typical conventions used within local news papers. For example: Advertisements- I have used advertisements on the front page of my paper as well as the inside. This Is a typical convention found in local papers. Advertising businesses, sales, new restaurants or anything along them lines. This is beneficial for readers as well as for business owners as it provides them with service. I did my advertisements on a Debenhams big sale, advertising a holiday to New York to be won and a new restaurant. Weather forecasts- weather forecasts are always found in local papers, providing a forecast in the local area with details and more about the forecasts. I did this on the left hand side of my inside page where I used weather icons and gave details about the weather for the coming week. I also left numbers and websites where readers could get more information on the forecasts. Headings- headings of course are vital as it sets the story and its what attracts the reader. I used the typical conventions of have a short snappy headline placed on the image what is backing up the story. I used this idea from The News as looking at their papers in class times It was clear this was a common convention to be used. Stories- the sort of stories used in local papers identify something that has happened in that local area. The stories can be about anything. From events and charity to work to robberies in the area. I chose to do a variety of stories. Stories that are pleasant to read, others that gave information and one that creates conflict in the area. The stories in these types of papers are close knit and brings the community together as they all have something in common, the area they live in and what is happening around it. This is what I have taken on board on my stories for my paper which meets the conventions of local papers.

4. Comparing used and developed forms in my news paper & website News papers and news paper websites have comparable forms in how information is presented. This is what I have done for my paper and website. WEBSITES NEWS PAPERS Stories: On news paper websites they are usually in sections. These sections are divided in to stories according to narrative. For example this weeks stories and sports. http://www.portsmouth.co.uk/ News paper sites tend to have more stories than what is found in news papers. They also can keep stories on for longer periods of time but still keep updated. Stories: news papers divide their stories in to sections. They tend to have a contents page within the first page but on the front cover along side the main story there are smaller stories that are going to be found inside the paper. This gives readers a taste of what they will find in the paper. The stories written in papers are also found on that news papers website. Advertisements: websites are full of advertisements. They advertise businesses and more. There is also a section where you can look at advertisements for work, builders, cars and more which is useful for the local people. I have used these conventions on my site. Advertisements: In comparison with advertisements found on news websites they are very similar. The advertisements may not necessarily be the same but give a wide range of advertisements. With News papers they are never the same. They have special days where they can advertise certain things. Such as Monday will be job section day, Tuesday would be housing ect… Weather: weather information is always found within news papers and especially on sites. They are detailed on websites and have links that can take readers to sites where more information can be found. Weather: Again weather forecasts are found in news papers but not always as detailed. There are website links and phone numbers provided for readers if they want more information on the forecast around their area.

5. News website Logo and title of news paper which is identified because of papers. Advertisements Advertising of jobs, property and motors. Stories divided into sections Links to further information Search engines- These are not found in newspapers which give news paper sites a better advantage and can be more useful for readers. Genre of stories for local papers. This gives an idea of the style of story articles that are found for local papers.

6. My newspaper website Personalised headings to fit within the Gosport Gazette theme Usual paper connotations. Title of paper, date, website address, login options… Find jobs, information on community. Information that creates appeal. Stories divided in to sections. News, sports, life style … Advertisements Local stories- genre of stories that are found in local news papers. Stories that have meaning to residents of the area. News paper trying to advertise themselves to readers. Makes them look good. Sportsection

7. My Poster This is the layout I had planed for when making my poster. Posters are important within news papers as it gives extra advertisement of their paper and a wider audience as the poster may attract them. I made my poster based on a competition that Gosport Gazette was offering. This was the layout I used. Making a competition on the chance to win a trip to Paris I felt was a good idea as it would attract to many audiences. I also advertise an article about Paris on my website page which is how the link has been created.

9. Stories, main picture

10. Brief descriptions about stories

11. Page numbers

12. Weather information

13. Main story, article

14. Other stories on right hand side of inside paper

16. Head lines of stories, I researched different stories headlines to have an idea what mine should be based on.

17. Advertisements and offers

19. How effective is the combination of your main product and ancillary texts? Media evaluation question 2 My news paper, website and poster have several links between the 3. Firstly the front cover story of my news paper is also on my website, as these media forms have the same dates i felt that to be most realistic is to share same dates and stories. Not everyone buys news paper but looks online instead, so it is important the stories are on both forms so readers can gain all information. The main article in my inside paper can also be found on the website which i felt was important again for the same reasons i just stated. I used weather icons in my inside page as well on the website which share similar information On my website there is a story about Paris, i didn’t write this article but if i did i would have made references to a competition to Paris that could have been won. This is what i did my poster on so the links shared here is that i made it clear about an article that can be read about Paris on the site where my poster can be referred too. On my website i also advertise a subscription to Gosport Gazette and on this page i placed a jpeg image of the front cover of my news paper on the website. This is a strong link, what influences readers to read online as well as buy the papers. This is realistic as i used the “This week” front page of the Gosport Gazette news. On my poster i state to find out more about this offer, is to either buy Gosport Gazette or go to www. Gosportgazette.co.uk to find out more information on the prize. Mentioning both the paper and the website is important when linking the three together. and finally on my website on the second page i used an advertisement of the euro star and underneath advertised great deals to Paris, this is where my poster has a significant link between my site and poster. What else do they share? Title: the same title makes the company recognisable for readers. Especially being a local paper. Colour: same colour variety on news paper and website. Blues/ whites/ reds used again makes it recognisable and easy to read. The poster was different because of its subject matter. Offering a trip to Paris I used soft pinks and whites in fancy writing as it is advertising a romantic trip to Paris. I still used the same title of colour and font but change the writing and colour for everything else. Images: i used the same images in some areas just because it makes the links clear between the 3 media forms. I used a variety of others, for example I used images on my website that i hadn’t used on my news papers mainly because of the different stories I had created. It was good to use the same images I had used in my website and news paper but also good to have a lot of pictures that are different in each 3 forms. Style: i think there is a recognisable style between my paper and website. On the inside paper on the left hand side i have used that side for weather information and on the second page of my website i have used the left hand side for advertisements and information so this shows similarities. The style of fonts are similar in my paper and site, the only difference in fonts is on my poster and that is because of its subject and genre. The style of how i have placed images shows links between the 3 forms as i have used similar styles of how i have placed the images. The front page of my news paper, the image there takes up the whole page like wise with my poster as that image takes up the whole page too. I have also used smaller images within all of my work. Click the speaker for my answer Go to next slide for rest of answers…

20. Second part of question 2 I also included in my site a link where if readers were to click on it they could vote for Gosport Gazette being the number one paper in the local area of Gosport and Portsmouth. This is a good way of advertising the company as it would receive reader’s feedback and a way of improving and would hope for positive feedback. I also included a subscription advertisement, trying to get readers to subscribe to Gosport Gazette for offers and daily news papers delivered to readers doors daily. Advertisements: I have used a variety of advertising in my media products. From advertising local sales for Debenhams and advertising news businesses openings like restaurants these are all found in the world of news papers and is an important role. I have Advertised euro star travel and to visit Paris, and a trip to new York to be won. These are all local advertisements that will beneficial to audiences and may interest them. I have also stated on my paper and website how to find jobs. On my paper i have stated a page number to go to for lists of jobs and on my site i created a search engine for finding jobs. This is part of advertising and is definitely found in local papers/ websites. The poster i have done is an advertisement its self by advertising Paris and putting in images of famous Paris iconography like the Eiffel tower and Arc de Triumph. This is what makes it recognisable for readers and why it will attract them. I have used many forms in which to advertise Gosport Gazette itself with the 3 media forms. For my website i turned the headings of sections to be personalised with Gosport Gazette. So i had my headings as: Gazette sports, Gazette jobs, Gazette News, Gazette community, Gazette lifestyle... On my poster I advertise my company as it states to find out more information about the offer to win a trip to Paris you have to buy a Gosport Gazette or go on the Gosport gazette website. I also included smaller advertisement techniques on my news paper such as writing the website on the front page. In conclusion I think my 3 products have been effective and worked well together. I have used many factors where the three link together well by using images, stories, articles, advertisements , style and lay outs. To improve my 3 products i think i would have advertised the poster to be about a trip to New York to be offered instead of Paris, i think this because on my front cover of my paper i made a banner advertising a trip to New York. The reason i chose to do Paris in the end over New York was because i had better pictures from my trip to Paris than New York and i felt that these pictures would have worked better for my poster.

21. Third part of question2- evidence and explanation There are many more links that I have stated in my answer but not been able to point out here. Go to my blog, and visit my paper, poster and newspaper to see more links between the 3 Here you can see that the front page story of my paper is also on the website. Unfortunately the bottom half of my paper doesn’t show up, but at the bottom you can see I also see that I used the front page next to the subscription advertisement Same story line used, but different image. 2 links to Paris here that link in to my poster.

24. I created a advertisement for a trip to new York to be won on my front page. At first i made this very basic, my teacher suggested i made a banner for the advertisement what could represent America. From this i created a banner what showed a mix of red white and blue what blended together. This represented the American flag, and on top of this i placed my image along with text what i put in white. I showed this to some friends, they thought this worked really well and gave my front page stand out. I was really pleased with this and is one of my favourite parts on my page. Follow next 2 slides for my answers

28. I included some smaller images on my poster what i have slanted and placed around the text, when showing my friend she suggested slightly placing the image behind the text but still being easy to read. Getting this feed back from my teacher, class mates, friends and dad really helped. The feedback was from a variety of people and ages which was important as it showed my target audience and what worked well. Everyone gave me good feedback and i took it on board in one way or another. I changed or improved any part what i got feed back on as i think feedback is most important as it is from other points of view, not just mine which is what the case would be like for my readers.

29. How did you use news media technologies in the construction and research, planning and evaluation stages? RESEARCH Technology has been key through out the whole project, and it first took in place when it came to researching real media products. Technologies I used were: www.portsmouth.co.uk www.dailyecho.co.uk Google images www.google.co.uk www.wikipedia.co.uk Peters field post These links and websites helped me when answering questions in the pre production stage, as well as thinking of ideas, trying to get an idea about layout and the sort of images that are used through camera shots. I could see how newspapers are mediated, which is something I took on board myself to make it look good and have audience appeal. On my blog you can see the sort of research I have taken part in and what technologies I have used in order to create this.

30. CONSTRUCTION Construction was the most hands on and important part of the project as it includes so much technologies to create the work needed. I used: INDESIGN I used In design for creating my news paper front page and inside paper as well as my poster. I couldn’t have created this with out it as it offers professional technology to make it look good and realistic. I could get just the right colour, organise pictures and style, create the right fonts which meet my style and use effects on images and texts. PHOTOSHOP I used Photoshop to crop images, create effects on images by using shadows, fades, bold colours, make images look brighter and bigger. I used this for a lot of my images which is why they look realsitic and professional A CAMERA/PHONE Using a camera and my phone really helped when it came to taking pictures. I used a camera for most pictures used on my website such as the sport images, the event storyline and the Paris poster and pictures used in that as well as used in my website and paper. I used a phone for some pictures such as the front page picture, of my dad stood next to the bins. This was good but the quality of the picture would have been better if taken on a camera. I used my phone camera for other images such as the ones used on my front page of the newspaper. IWEB I used IWEB to create my website. This site was really easy to use which made the process of making my website quick and easy, as well as looking professional. I could create headings, place images and use different fonts. I took colour samples from Indesign what I had used and placed it in the colour palette in IWEB which could mean my matches would be the same which makes it look realistic. IPHOTO I used Iphoto when making my website in Iweb, I placed the images I was going to use on my website in Iphot to organise my pictures and laid out what pictures I could use compared to others. The pictures I uploaded to Iphoto automatically uploaded to Iweb which made it easier to drag images into my work and decide which would look better over others.

31. PLANNING Using technology in the planning part of my project was not as hands on as the construction part but I used a few various technologies which helped me plan my work so when creating the projects I had a clear idea of what I was doing, this also helped the quality of my media forms as I knew exactly what I was going to do. Word Scanner Blog I used word when I was writing up my articles. I did this and would then publish it on my blog to discuss what’s good about this article and what I could change. Doing it this way on word was easier for me as I could copy and paste the article in my blog as well as make changes quicker than if I was writing it by hand. I used word for rough work and writing down ideas such as head lines and titles. I used a scanner to scan any rough work I had done and then wanted to put it on my blog. I drew out a few samples of how I was going to lay out my work, so I would make a plan of my lay out for my news paper and poster. I would then use a scanner and publish this on my blog. This was a good way of showing what I mean with my ideas and made it clear for what I was aiming for. I could then explain the reasons for this lay out and then compare this plan to actual work and how I either kept it the same lay out or how it may have changed in some areas. My blog has been the most important part of my planning process. This is where I recorded everything I did and why when making my news paper, website and poster. From this I could upload samples, pictures, texts, what I have done so far as well as articles, bullet point ideas and then explain them. For an example visit my blog on http://mediacoursework-advancedportfolio.blogspot.com/

32. EVALUATION For my evaluation I had to include different technologies to create interesting answers. The sort of technologies I have used include: Word Word was useful in my evaluation and linked in to when I used the voice recorder. As I used a voice recorder to answer 2 of my questions, I first typed the answers on to word. This way I had a clear idea of my answers and what to say. So when I spoke my answers in to the voice recorder, I had a word document up on where I could refer to my answers. Using word in my evaluation process, I could copy and paste my answers and put them along side my recording, for a fully explained and clear answer. Voice recorder A voice recorder was proven really useful in my evaluation. Using this to answer 2 of my questions helped me be creative and effective. I also uploaded my answer in Word form so it was extra clear on my answers, along with this I used images and links to back up my answer. I thought answering my questions on a voice recorder was interesting and different and a good way of expressing myself. ‘Grab’ The program ‘Grab’ found on Mac computers was really useful when it came to explaining and backing up my answers creatively. I could capture websites, instead of just putting in links I could put an image of the website to explain my answers. I could grab snippets of my work and titles. All of this makes my evaluation look creative as my answers are backed up on a more visible way, instead of just reading my answers I could place something I had ‘Grabbed’ to explain myself. I also think it looks more effective and nicely presentable Power Point Using power point was the main program I used to display all of my evaluation answers. I’m really glad I used power point as it was easy for me to write up my answers, insert texts, sounds, links and images. I could also make it look really creative by adding in effects, different colours and styles which makes my work look presentable and easy to read. Adding colour, effects and styles makes it look interesting and easy to read. Blogger Using the website blogger was useful throughout my whole project, and proven useful in my evaluation. Using blogger I could get information from early posts what I could include in my answers for the questions; use blogger to refer to in my answers and back up answers as part of evidence. I could get my images what I wanted to include in my evaluation from blogger to insert in to my power point evaluation.

33. Thank you for watching this evaluation presentation, I hope you have enjoyed watching it. By Jemma Keen