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  • 1. Goal : the page a visitor reaches once they have completed a desired actionFunnel : The (optimized) steps along the way to the goal
  • 2. Are you losing visitors? Where?
  • 3. Sstep 3 Sstep 2Sstep 1
  • 4. Name the goal something intuitive. In this example it might bese “Class Registration”hether youant theoal toe active n) now Most library scenario goals will probably fall under the “URL Destination” type
  • 5. Here add the URL of the thankyou page
  • 6. Exact match has to be EXACTLY the same as the URL….even leading or trailing spaces will cause it to fail
  • 7. add theURL(s) of thepage(s)along thepath a userwould taketo get fromthehomepageall the waythrough tothe thankyou page