2. Goal : the page a visitor reaches
once they have completed a
desired action
Funnel : The (optimized) steps along
the way to the goal

4. Are you losing visitors? Where?

6. Sstep 3
Sstep 2
Sstep 1

10. Name the goal something
intuitive. In this
example it might be
se “Class Registration”
hether
you
ant the
oal to
e active
n) now Most library scenario goals
will probably fall under the
“URL Destination” type

11. Here add the URL of the thank
you page

12. Exact match has to be EXACTLY the same
as the URL….even leading or trailing
spaces will cause it to fail

13. add the
URL(s) of the
page(s)
along the
path a user
would take
to get from
the
homepage
all the way
through to
the thank
you page