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  1. 1. Microformats: Big Ideas in Small Packages Jeff Wisniewski [email_address]
  2. 2. What they are <ul><li>microformats are a set of simple, open data formats built upon existing and widely adopted standards </li></ul><ul><li>re-use existing XHTML and XML to convey metadata and other attributes </li></ul>
  3. 3. What they are <ul><li>Microformats are a way of encoding certain types of information so that computers know what type of information it is and can take appropriate action with it </li></ul><ul><ul><ul><li>Contact info </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>reviews </li></ul></ul></ul><ul><li>Semantic technology </li></ul><ul><li>They are EASY to create </li></ul>
  4. 4. How to create them <ul><li>Creation tools: </li></ul><ul><li> </li></ul><ul><li>Dreamweaver Microformats Extension tool </li></ul><ul><li> </li></ul><ul><li>Viewer: </li></ul><ul><li> </li></ul>
  5. 5. Why they matter <ul><li>Currently supported by firefox </li></ul><ul><li>Soon the be supported by all major browsers </li></ul><ul><li>Supported by Yahoo! now and other search engines soon </li></ul><ul><li>Good customer service </li></ul>
  6. 6. How they work <ul><li>Information is encoded using a microformat </li></ul><ul><li>Information is encountered by a microformat aware tool </li></ul><ul><li>Tool presents user with option to import, export, or otherwise work with the data chunk </li></ul>
  7. 7. How to create them
  8. 11. Resources <ul><li>http://microformats .org </li></ul><ul><li> </li></ul>