Join Graphic Facilitator Jeannel King and learn how to draw forth insights about your target user. You'll use three different visual templates to better understand who your target user REALLY is, what that user REALLY wants/needs/expects/feels, and how that understanding can inform your actions to better meet their needs moving forward. All through the lens of cool cats and cat wranglers. (And some stick figures!) This was a conference session presented at the 2014 SoCal UX Camp.