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#socaluxcamp @jeannelking
Understanding
your Target User
...the Visual Thinking Way!
Jeannel King
Stick Figure Strategist
...
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
=
#socaluxcamp @jeannelking
=
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
!
#socaluxcamp @jeannelking
§ Explore principles of visual
and people-centered thinking
§ Simple and effective tools
§ Pr...
#socaluxcamp @jeannelking
Ecosystem
Empathy
Map
?Storyboard
#socaluxcamp @jeannelking
Exploring
the
Ecosystem
#socaluxcamp @jeannelking
Ecosystem
Who are
the Cool Cats in
your Neighborhood?
#socaluxcamp @jeannelking
Ecosystem
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
T.U.
#socaluxcamp @jeannelking
Your
Turn!
T.U.
#socaluxcamp @jeannelking
Ecosystem Insights
#socaluxcamp @jeannelking
Getting to
Know our
Target User
#socaluxcamp @jeannelking
Empathy
Map
What’s a
“Day in the Life” like
for this Cool Cat?
#socaluxcamp @jeannelking
Empathy
Map
#socaluxcamp @jeannelking
Name: Job Title:
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Meow!
Stop thatmeowing!
Such a
handsome
kitty!
Du...
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Dude, my nameis Tom!
#socaluxcamp @jeannelking
Your
Turn!
Job Title:
Think
See
Say
DoFeel
e, my name
s Tom!
#socaluxcamp @jeannelking
Persona Insights
#socaluxcamp @jeannelking
Applying our
Insights for
Action
#socaluxcamp @jeannelking
How can you best
serve this Cool Cat
moving forward?
?Storyboard
#socaluxcamp @jeannelking
?
Storyboard
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
?
#socaluxcamp @jeannelking
Your
Turn!??
#socaluxcamp @jeannelking
Action Insights
#socaluxcamp @jeannelking
To Recap...
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
Ecosystem
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
Empathy
Map
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
?Storyboard
#socaluxcamp @jeannelking
§ Explore principles of visual
and people-centered thinking
§ Simple and effective tools
§ Pr...
#socaluxcamp @jeannelking
Q&A
#socaluxcamp @jeannelking
Thank you!
jeannel@jeannelking.com
www.jeannelking.com
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Understanding Your Target User...the Visual Thinking Way!

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Join Graphic Facilitator Jeannel King and learn how to draw forth insights about your target user. You'll use three different visual templates to better understand who your target user REALLY is, what that user REALLY wants/needs/expects/feels, and how that understanding can inform your actions to better meet their needs moving forward. All through the lens of cool cats and cat wranglers. (And some stick figures!) This was a conference session presented at the 2014 SoCal UX Camp.

Published in: Design
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Understanding Your Target User...the Visual Thinking Way!

  1. 1. #socaluxcamp @jeannelking Understanding your Target User ...the Visual Thinking Way! Jeannel King Stick Figure Strategist www.jeannelking.com @jeannelking 31 May 2014 #socaluxcamp
  2. 2. #socaluxcamp @jeannelking
  3. 3. #socaluxcamp @jeannelking
  4. 4. #socaluxcamp @jeannelking
  5. 5. #socaluxcamp @jeannelking
  6. 6. #socaluxcamp @jeannelking
  7. 7. #socaluxcamp @jeannelking
  8. 8. #socaluxcamp @jeannelking
  9. 9. #socaluxcamp @jeannelking =
  10. 10. #socaluxcamp @jeannelking =
  11. 11. #socaluxcamp @jeannelking ?
  12. 12. #socaluxcamp @jeannelking ?
  13. 13. #socaluxcamp @jeannelking ?
  14. 14. #socaluxcamp @jeannelking !
  15. 15. #socaluxcamp @jeannelking § Explore principles of visual and people-centered thinking § Simple and effective tools § Practical, hands-on application of the tools and lessons throughout the workshop. § Confidence to use these tools with your team once back at the office.
  16. 16. #socaluxcamp @jeannelking Ecosystem Empathy Map ?Storyboard
  17. 17. #socaluxcamp @jeannelking Exploring the Ecosystem
  18. 18. #socaluxcamp @jeannelking Ecosystem Who are the Cool Cats in your Neighborhood?
  19. 19. #socaluxcamp @jeannelking Ecosystem
  20. 20. #socaluxcamp @jeannelking ?
  21. 21. #socaluxcamp @jeannelking
  22. 22. #socaluxcamp @jeannelking
  23. 23. #socaluxcamp @jeannelking T.U.
  24. 24. #socaluxcamp @jeannelking T.U.
  25. 25. #socaluxcamp @jeannelking T.U.
  26. 26. #socaluxcamp @jeannelking T.U.
  27. 27. #socaluxcamp @jeannelking T.U.
  28. 28. #socaluxcamp @jeannelking T.U.
  29. 29. #socaluxcamp @jeannelking T.U.
  30. 30. #socaluxcamp @jeannelking T.U.
  31. 31. #socaluxcamp @jeannelking T.U.
  32. 32. #socaluxcamp @jeannelking Your Turn! T.U.
  33. 33. #socaluxcamp @jeannelking Ecosystem Insights
  34. 34. #socaluxcamp @jeannelking Getting to Know our Target User
  35. 35. #socaluxcamp @jeannelking Empathy Map What’s a “Day in the Life” like for this Cool Cat?
  36. 36. #socaluxcamp @jeannelking Empathy Map
  37. 37. #socaluxcamp @jeannelking Name: Job Title:
  38. 38. #socaluxcamp @jeannelking Name: Tom Job Title: Think See Say DoFeel Hear
  39. 39. #socaluxcamp @jeannelking Name: Tom Job Title: Think See Say DoFeel Hear
  40. 40. #socaluxcamp @jeannelking Name: Tom Job Title: Think See Say DoFeel Hear
  41. 41. #socaluxcamp @jeannelking Name: Tom Job Title: Think See Say DoFeel Hear Meow! Stop thatmeowing! Such a handsome kitty! Dude, my nameis Tom!
  42. 42. #socaluxcamp @jeannelking Name: Tom Job Title: Think See Say DoFeel Hear Dude, my nameis Tom!
  43. 43. #socaluxcamp @jeannelking Your Turn! Job Title: Think See Say DoFeel e, my name s Tom!
  44. 44. #socaluxcamp @jeannelking Persona Insights
  45. 45. #socaluxcamp @jeannelking Applying our Insights for Action
  46. 46. #socaluxcamp @jeannelking How can you best serve this Cool Cat moving forward? ?Storyboard
  47. 47. #socaluxcamp @jeannelking ? Storyboard
  48. 48. #socaluxcamp @jeannelking
  49. 49. #socaluxcamp @jeannelking
  50. 50. #socaluxcamp @jeannelking
  51. 51. #socaluxcamp @jeannelking ?
  52. 52. #socaluxcamp @jeannelking ?
  53. 53. #socaluxcamp @jeannelking Your Turn!??
  54. 54. #socaluxcamp @jeannelking Action Insights
  55. 55. #socaluxcamp @jeannelking To Recap...
  56. 56. #socaluxcamp @jeannelking
  57. 57. #socaluxcamp @jeannelking Ecosystem
  58. 58. #socaluxcamp @jeannelking
  59. 59. #socaluxcamp @jeannelking Empathy Map
  60. 60. #socaluxcamp @jeannelking
  61. 61. #socaluxcamp @jeannelking ?Storyboard
  62. 62. #socaluxcamp @jeannelking § Explore principles of visual and people-centered thinking § Simple and effective tools § Practical, hands-on application of the tools and lessons throughout the workshop. § Confidence to use these tools with your team once back at the office.
  63. 63. #socaluxcamp @jeannelking Q&A
  64. 64. #socaluxcamp @jeannelking Thank you! jeannel@jeannelking.com www.jeannelking.com

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