My NMDL final project. Social media marketing for Corepower

1. Corepower
A Content Driven Campaign
Jeffrey Batalucco

2. Target Audience
● Endurance sport participants (marathons,
ironman, triathlons)
● Active lifestyle women (ages 26 to 46)

3. Why these two groups?
● Both groups tend to be social media users
and socially connected with others.
● If acquired as customers, could provide
many years of value

4. Campaign Goals
In a 12 month period, campaign aims to:
1. Increase Corepower’s presence in social media used by
it’s target audience by interacting, and establishing
dialogue with applicable popular bloggers, increased
facebook, twitter, and brand blog followers.
2. Increase sales through google ads and promotional
offers by 5%.

5. Social Media: Facebook
Facebook - Raise rate of page likes by 1000,
500 hundred of which should be endurance
sport participants.
How? Content!
- Contests
- Discussion generating posts
- Sport specific tips and info

6. Social Media: Twitter
● Averages approx: .77 followers per tweet.
● The campaign aims to push that number to .89 or
higher.
Posts: Quality over Quantity =
● More efficient
● Lower labor costs
● Can increase traffic to facebook or company web site

7. Social Media: Blogs
- Driven by quality content
- 50 reviews or mentions in blogs of 1000 followers or more.
- Increase followers of the brand’s blog by 800
How?
● Keyword research for SEO posts
● User Comments
● Track popular related blog content
● Establish a dialog with popular bloggers

8. Google Ads
5% increase in sales over 12 months - Tracked through printable coupons.
AD 1 (endurance sport enthusiasts):
● Run a Better Marathon
● www.corepowermuscle.com/coupon
● Train harder with core power
● Free 12oz Core Power Coupon
● * For users interested in triathlons, replace marathon with triathlon for all relevant terms.
AD 2 (Active lifestyle women):
● Women's Fitness made easy
● www.corepowermuscle.com/womensfitness
● Core Power's guide for active women
● Health & fitness tips, local events

9. Budget: $150,000.00
- Covers research and posting labor, google ad costs,
and other unforeseen possible costs
- Subject to alterations as the campaign progresses.
- Initial labor will be high due to the amount of research
and monitoring required to produce quality content.

10. Conclusion
● Post quality over quantity = Better allocation
of resources
● Better content will drive up both traffic and
sales.
● Target audience provides a valuable market
niche for the emerging brand.