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LibQual+ 2009
What our users really think of library services.
Response: Representativeness
Response by status across
the University matches the
population distribution
very closely.
Greatest difference: 8%
This is representative data!
http://www.libqual.org/documents/admin/Representativeness.pdf
Status % of
responses
% of
population
Undergraduates 40.03% 32.38%
Graduates 53.21% 55.21%
Faculty 6.78% 12.40%
Representativeness 2003|6|9
2003 2006 2009
Undergrad Population 34.85% 34.86% 32.38%
Undergrad Response 35.12% 24.82% 40.03%
Graduate Population 59.62% 59.70% 55.21%
Graduate Response 34.71% 29.43% 53.21%
Faculty Population 5.52% 5.53% 12.40%
Faculty Response 30.16% 45.74% 6.78%
Red = greater than 10% difference between population and response.
Response: Representativeness
Response by discipline
across the University
matches the population
distribution nearly
perfectly.
Greatest difference: 5%
This is representative data!
http://www.libqual.org/documents/admin/Representativeness.pdf
Response Rate
18.52%
of the total population
What does LibQual measure?
Affect of Service
personal touch, customer service
Information Control
scope of and access to print and e-collections
Library as Place
the physical libraries and study spaces
LibQual+ Scores
Minimum
The lowest service
level the user can
accept
Desired
The level of
service the
user wants
Perceived/Reality
Where the user
perceives the
library service is
today
Reading LibQual+ Charts
Desired
Minimum
Perceived/Reality Zone of Tolerance
Superiority
Gap
Adequacy
Gap
Overall: faculty, grads, undergrads
4
5
6
7
8
9
AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5
Overall Responses
Overall: faculty, grads, undergrads
• No red!
• No green. 
• Overall, we are meeting our users minimum
expectations for service in all three areas.
(Adequacy gaps: 0.02 – 0.79)
Faculty
4
5
6
7
8
9
AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5
LQ2009 Faculty Overall Scores
Faculty
Information Control is a major issue for faculty
and researchers.
We are not meeting minimum expectations for
Information Control and Dependability in
handling users service problems.
Graduate Students
4
5
6
7
8
9
AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5
LQ2009 Graduate Student Overall Scores
Graduate Students
Library as Place is very important to graduate
students.
Needs for Library space that inspires study and
learning & Quiet space for individual activities
are not being met.
Undergraduates
4
5
6
7
8
9
AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5
LQ 2009 Undergraduate Overall Scores
Undergraduates
Undergrads are generally satisfied with library
services.
We are not meeting expectations with regards
to Community space for group learning and
group study.
Library Staff
4
5
6
7
8
9
AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5
LQ2009 Library Staff Overall Scores
Library Staff
Library staff aren’t satisfied with:
• IC-2: A library Web site enabling me to locate information on my own
• LP-2: Quiet space for individual activities
• IC-5: Modern equipment that lets me easily access needed
information
• IC-6: Easy-to-use access tools that allow me to find things on my own
• IC-7: Making information easily accessible for independent use
• LP-4: A getaway for study, learning, or research
• IC-3: The printed library materials I need for my work
User Priorities
Highest desired mean scores
Faculty Graduate Undergraduate
1 Making electronic
journals available from
my home or office
Making electronic
journals available from
my home or office
Making electronic
journals available from
my home or office
2 Print and/or electronic
journals I require for my
work
Print and/or electronic
journals I require for my
work
A library website enabling
me to locate information
on my own
3 A library website enabling
me to locate information
on my own
The electronic
information resources I
need
Modern equipment that
lets me easily access
needed information
Weaknesses
Furthest from meeting desired expectations
Faculty Graduate Undergraduate
1 A library website enabling
me to locate information
on my own
Library space that
inspires study and
learning
Community space for
group learning and group
study
2 Easy-to-use access tools
that allow me to find
things on my own
Quiet space for individual
activities
Library space that
inspires study and
learning
3 Library space that
inspires study and
learning
A comfortable and
inviting location
Making electronic
resources available from
my home or office
Weaknesses
Not meeting minimum expectations
Faculty Graduate Undergraduate
1 Print and/or electronic
journals I require for my
work
Quiet space for individual
activities
Community space for
group learning and group
study
2 A library website
enabling me to locate
information on my own
Library space that inspires
study and learning
Quiet space for individual
activities
3 The printed library
materials I need for my
work
Community space for
group learning and group
study
Easy-to-use access tools
that allow me to find
things on my own
DM Scores
How close are we to meeting desired expectations?
LQ
Question
“DM” Score Priority
Ranking
AS-2 47.11% 22
AS-1 39.54% 21
AS-4 38.15% 15
AS-8 36.41% 17
AS-7 33.58% 18
AS-6 32.72% 19
AS-5 30.00% 13
AS-9 26.71% 16
AS-3 24.48% 14
IC-4 22.21% 4
IC-7 21.65% 7
LQ
Question
“DM” Score Priority
Ranking
IC-3 20.08% 12
IC-1 18.48% 1
LP-4 17.32% 10
IC-5 14.80% 6
IC-8 14.40% 2
LP-3 13.74% 9
IC-6 11.32% 5
IC-2 9.59% 3
LP-5 3.19% 20
LP-1 1.48% 8
LP-2 0.10% 11
2003|6|9
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5
Longitudinal Minimum Scores
2003
2006
2009
2003|6|9
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5
Longitudinal Desired Scores
2003
2006
2009
2003|6|9
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
AS-1
AS-2
AS-3
AS-4
AS-5
AS-6
AS-7
AS-8
AS-9
IC-1
IC-2
IC-3
IC-4
IC-5
IC-6
IC-7
IC-8
LP-1
LP-2
LP-3
LP-4
LP-5
2009
2006
2003
Longitudinal Perceived Scores
“Local” Questions
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
Faculty Graduate Undergraduate
Providing help when and where I need it
“Local” Questions
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
Faculty Graduate Undergraduate
Making me aware of library services
“Local” Questions
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
Faculty Graduate Undergraduate
Availability of subject specialist assistance
“Local” Questions
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
Faculty Graduate Undergraduate
Ability to navigate library Web pages easily
“Local” Questions
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
Faculty Graduate Undergraduate
Access to archives, special collections
Comment Trends
• Circulation
• CLIO
• Collections
• Customer Service
• Delivery
• E-resources
• Film
• Food + drink
• General
• Hours
• Instruction
• Marketing/Outreach
• “More”
• Not-on-shelf
• Study Spaces:
– Atmosphere
– Types
– Seating
– Environment
– Enforcement
– Library access
• “grad vs. undergrad”
• Policies
• Technology
• Website
Next steps
Summer 2009: Each
library will receive a
site-specific packet:
• LQ data for your library
• LQ comments for your
library
• Summary
• Guidelines for an action-
plan
Organizational response:
What do we do now?
More information
CUL Assessment Center: LibQual+ 2009
https://www1.columbia.edu/sec/cu/libraries/staffweb/adm/assessment/results.html
Questions?
jenrutner@columbia.edu

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Columbia University Libraries LibQUAL+ 2009

  • 1. LibQual+ 2009 What our users really think of library services.
  • 2. Response: Representativeness Response by status across the University matches the population distribution very closely. Greatest difference: 8% This is representative data! http://www.libqual.org/documents/admin/Representativeness.pdf Status % of responses % of population Undergraduates 40.03% 32.38% Graduates 53.21% 55.21% Faculty 6.78% 12.40%
  • 3. Representativeness 2003|6|9 2003 2006 2009 Undergrad Population 34.85% 34.86% 32.38% Undergrad Response 35.12% 24.82% 40.03% Graduate Population 59.62% 59.70% 55.21% Graduate Response 34.71% 29.43% 53.21% Faculty Population 5.52% 5.53% 12.40% Faculty Response 30.16% 45.74% 6.78% Red = greater than 10% difference between population and response.
  • 4. Response: Representativeness Response by discipline across the University matches the population distribution nearly perfectly. Greatest difference: 5% This is representative data! http://www.libqual.org/documents/admin/Representativeness.pdf
  • 5. Response Rate 18.52% of the total population
  • 6. What does LibQual measure? Affect of Service personal touch, customer service Information Control scope of and access to print and e-collections Library as Place the physical libraries and study spaces
  • 7. LibQual+ Scores Minimum The lowest service level the user can accept Desired The level of service the user wants Perceived/Reality Where the user perceives the library service is today
  • 8. Reading LibQual+ Charts Desired Minimum Perceived/Reality Zone of Tolerance Superiority Gap Adequacy Gap
  • 9. Overall: faculty, grads, undergrads 4 5 6 7 8 9 AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5 Overall Responses
  • 10. Overall: faculty, grads, undergrads • No red! • No green.  • Overall, we are meeting our users minimum expectations for service in all three areas. (Adequacy gaps: 0.02 – 0.79)
  • 11. Faculty 4 5 6 7 8 9 AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5 LQ2009 Faculty Overall Scores
  • 12. Faculty Information Control is a major issue for faculty and researchers. We are not meeting minimum expectations for Information Control and Dependability in handling users service problems.
  • 13. Graduate Students 4 5 6 7 8 9 AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5 LQ2009 Graduate Student Overall Scores
  • 14. Graduate Students Library as Place is very important to graduate students. Needs for Library space that inspires study and learning & Quiet space for individual activities are not being met.
  • 15. Undergraduates 4 5 6 7 8 9 AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5 LQ 2009 Undergraduate Overall Scores
  • 16. Undergraduates Undergrads are generally satisfied with library services. We are not meeting expectations with regards to Community space for group learning and group study.
  • 17. Library Staff 4 5 6 7 8 9 AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5 LQ2009 Library Staff Overall Scores
  • 18. Library Staff Library staff aren’t satisfied with: • IC-2: A library Web site enabling me to locate information on my own • LP-2: Quiet space for individual activities • IC-5: Modern equipment that lets me easily access needed information • IC-6: Easy-to-use access tools that allow me to find things on my own • IC-7: Making information easily accessible for independent use • LP-4: A getaway for study, learning, or research • IC-3: The printed library materials I need for my work
  • 19. User Priorities Highest desired mean scores Faculty Graduate Undergraduate 1 Making electronic journals available from my home or office Making electronic journals available from my home or office Making electronic journals available from my home or office 2 Print and/or electronic journals I require for my work Print and/or electronic journals I require for my work A library website enabling me to locate information on my own 3 A library website enabling me to locate information on my own The electronic information resources I need Modern equipment that lets me easily access needed information
  • 20. Weaknesses Furthest from meeting desired expectations Faculty Graduate Undergraduate 1 A library website enabling me to locate information on my own Library space that inspires study and learning Community space for group learning and group study 2 Easy-to-use access tools that allow me to find things on my own Quiet space for individual activities Library space that inspires study and learning 3 Library space that inspires study and learning A comfortable and inviting location Making electronic resources available from my home or office
  • 21. Weaknesses Not meeting minimum expectations Faculty Graduate Undergraduate 1 Print and/or electronic journals I require for my work Quiet space for individual activities Community space for group learning and group study 2 A library website enabling me to locate information on my own Library space that inspires study and learning Quiet space for individual activities 3 The printed library materials I need for my work Community space for group learning and group study Easy-to-use access tools that allow me to find things on my own
  • 22. DM Scores How close are we to meeting desired expectations? LQ Question “DM” Score Priority Ranking AS-2 47.11% 22 AS-1 39.54% 21 AS-4 38.15% 15 AS-8 36.41% 17 AS-7 33.58% 18 AS-6 32.72% 19 AS-5 30.00% 13 AS-9 26.71% 16 AS-3 24.48% 14 IC-4 22.21% 4 IC-7 21.65% 7 LQ Question “DM” Score Priority Ranking IC-3 20.08% 12 IC-1 18.48% 1 LP-4 17.32% 10 IC-5 14.80% 6 IC-8 14.40% 2 LP-3 13.74% 9 IC-6 11.32% 5 IC-2 9.59% 3 LP-5 3.19% 20 LP-1 1.48% 8 LP-2 0.10% 11
  • 23. 2003|6|9 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5 Longitudinal Minimum Scores 2003 2006 2009
  • 24. 2003|6|9 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 AS-1 AS-2 AS-3 AS-4 AS-5 AS-6 AS-7 AS-8 AS-9 IC-1 IC-2 IC-3 IC-4 IC-5 IC-6 IC-7 IC-8 LP-1 LP-2 LP-3 LP-4 LP-5 Longitudinal Desired Scores 2003 2006 2009
  • 26. “Local” Questions 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 Faculty Graduate Undergraduate Providing help when and where I need it
  • 27. “Local” Questions 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 Faculty Graduate Undergraduate Making me aware of library services
  • 28. “Local” Questions 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 Faculty Graduate Undergraduate Availability of subject specialist assistance
  • 29. “Local” Questions 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 Faculty Graduate Undergraduate Ability to navigate library Web pages easily
  • 30. “Local” Questions 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 Faculty Graduate Undergraduate Access to archives, special collections
  • 31. Comment Trends • Circulation • CLIO • Collections • Customer Service • Delivery • E-resources • Film • Food + drink • General • Hours • Instruction • Marketing/Outreach • “More” • Not-on-shelf • Study Spaces: – Atmosphere – Types – Seating – Environment – Enforcement – Library access • “grad vs. undergrad” • Policies • Technology • Website
  • 32. Next steps Summer 2009: Each library will receive a site-specific packet: • LQ data for your library • LQ comments for your library • Summary • Guidelines for an action- plan Organizational response: What do we do now?
  • 33. More information CUL Assessment Center: LibQual+ 2009 https://www1.columbia.edu/sec/cu/libraries/staffweb/adm/assessment/results.html